KIPP DC
Overview
As the Vice President, Marketing and Communications you will be the steward of KIPP's national voice and brand. You\'ll lead a team that tells the story of who we are, what we stand for, and why it matters, reaching audiences from families searching for the right school to national leaders shaping the future of education. This role requires an exceptional communicator, a data-driven marketer, and a collaborative leader with a deep commitment to educational equity. In this role, you will set and execute a bold, unified vision for marketing and communications aligned with KIPP\'s mission and long-term goals. This involves engaging directly and frequently with the CEO and other members of the senior leadership team to define and execute external and internal messaging in a coordinated drumbeat. You will lead a team of communications, digital marketing, and creative marketing professionals to create and deploy marketing campaigns for external (families, prospective teachers, media) and internal (current network leadership and staff) audiences. As a key leader within KIPP Foundation, the VP will contribute significantly to organization-wide initiatives to drive student achievement gains and \"One KIPP\" priorities. Reporting to the Chief Development Officer, the ideal candidate runs toward bold vision, executes with precision, leans into creative ideas, and confidently leads laterally through impact and influence. Responsibilities
Marketing and Communications Strategy: Set and Lead Multi-year Strategic Vision. Develop and execute a forward-looking, multiyear marketing and communications strategy aligned with KIPP Foundation\'s 2030 Plan and One KIPP priorities. Partner in the design and implementation of network-wide efforts to define and express \"what it means to be KIPP,\" ensuring messaging reflects joy, rigor, and belonging across lines of difference. Brand Leadership: Elevate and Steward the KIPP Brand. Serve as chief architect and guardian of the KIPP brand, ensuring national messaging reflects a clear, resonant, and differentiated national brand, rooted in KIPP\'s values and identity. Near-term brand work to clarify and elevate KIPP\'s value proposition to families, students, alumni, educators, and partners by re-energizing the brand and core messages. Refresh and develop brand guidelines, storytelling toolkits, and shared messaging that elevate the voices of students, families, and educators; partner with regional teams to ensure consistency across the country. External Communications: Elevate KIPP\'s Voice. Build an integrated communications strategy aligned with leadership priorities, collaborating with Development, Advocacy, Talent, and other teams to strengthen network-wide alignment and influence. Drive national visibility through high-impact media placements, events, campaigns, podcasts, and thought leadership opportunities that contribute to KIPP\'s brand as a national leader in education. Support regional leaders to communicate effectively with families, staff, and media via crisis planning, content review, and brand-aligned templates. Serve as a strategic advisor to senior leadership on communications opportunities and risks, such as internal communications or guiding executives during moments of risk with clarity, transparency, and credibility. Internal Communications: Ensure Alignment with Overall Strategy. Coordinate internal and external messaging, align media relations, executive visibility, and public storytelling with internal priorities and values; develop strategy to increase awareness and support for One KIPP priorities. Lead cross-team collaboration to develop messaging and coordinate dissemination across channels. Creative Services: Translate Strategy into Visuals and Storytelling. Identify and prioritize storytelling opportunities that reinforce network-wide strategy, advance advocacy, drive enrollment, and increase fundraising. Create content that resonates across mediums, including classroom footage and national op-eds, and oversee production of compelling stories for social media and other platforms. Oversee collateral production to support programmatic objectives, ensuring visual and narrative consistency in partnership with the Office of the President, Schools, and Talent teams. Enrollment Marketing: Help Families Choose KIPP. Lead network-wide student recruitment strategy aligned with 2030 enrollment goals and sustainability priorities; oversee a centralized national advertising hub deploying a multi-million-dollar budget across 20+ regions; support regional recruitment and marketing capacity with data-informed guidance and coordinated messaging toolkits. Team Leadership: Build and Lead a Best-in-Class Team. Lead, manage, and coach a high-performing team of nine full-time staff; foster a high-performance culture rooted in collaboration, inclusion, innovation, and learning; lead through influence in a decentralized organization with strong regional relationships; manage budgets, agencies, and vendor relationships to deliver excellent, cost-effective outcomes; ensure clear priorities and strong outcomes. Qualifications
Skills and Mindsets This section has been adapted for formatting; the original wording is preserved in content but under allowed tags we present as text within list items. Communications: Excellent written communication with concision, clarity, data synthesis, and storytelling; able to review complex data sets and create compelling narratives with illustrative anecdotes to drive priorities. Achievement & Outcomes Orientation: Demonstrated track record of setting and achieving ambitious goals; uses data and analysis to guide goal setting; fosters a culture that enables success and recognizes achievements. Brand Stewardship and Messaging: Lead a national brand strategy with clear, consistent, and resonant messaging across regions; articulate impact, values, and commitment to students. Partnership, Alliance-Building and Stakeholder Management: Ability to energize internal and external stakeholders and build diverse relationships; strong interpersonal and diplomatic skills. Change Management: Set a compelling direction for change, navigate dynamics, drive large-scale change, and recruit sponsors. People Management & Development: Build systems for learning and improvement; coach and grow mid- and high-level leaders; design and staff teams to sustain multi-year plans; promote inclusion and retention. Effective Work Management & Strategic Clarity: Long-term planning and vision setting; build systems and culture for continuous improvement and cross-functional collaboration. Experience and Qualifications 10+ years of experience in marketing and/or communications, ideally in a national network 10+ years of progressive people management and leadership experience across multiple regions Experience with change management and budget management Commitment to education equity, social justice, and KIPP\'s mission and values, including diversity, equity, and inclusion Additional Information
Work Conditions Full-time, Exempt position Travel requirements: 25-30% Location Preference for base at a KIPP Foundation office is optional; remote work is possible. Offices are in NYC and Chicago. Compensation and Benefits Salary range: $190,000-$227,000 plus comprehensive benefits; actual salary varies by factors including market data and experience. Benefits include holidays, flexible PTO, parental leave, medical/dental/vision coverage, wellness programs, retirement plan with 4% match, legal plans, life/disability insurance, and flexible spending accounts. KIPP Foundation is an equal opportunity employer; candidates are considered on merit without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, disability, and other protected categories.
#J-18808-Ljbffr
As the Vice President, Marketing and Communications you will be the steward of KIPP's national voice and brand. You\'ll lead a team that tells the story of who we are, what we stand for, and why it matters, reaching audiences from families searching for the right school to national leaders shaping the future of education. This role requires an exceptional communicator, a data-driven marketer, and a collaborative leader with a deep commitment to educational equity. In this role, you will set and execute a bold, unified vision for marketing and communications aligned with KIPP\'s mission and long-term goals. This involves engaging directly and frequently with the CEO and other members of the senior leadership team to define and execute external and internal messaging in a coordinated drumbeat. You will lead a team of communications, digital marketing, and creative marketing professionals to create and deploy marketing campaigns for external (families, prospective teachers, media) and internal (current network leadership and staff) audiences. As a key leader within KIPP Foundation, the VP will contribute significantly to organization-wide initiatives to drive student achievement gains and \"One KIPP\" priorities. Reporting to the Chief Development Officer, the ideal candidate runs toward bold vision, executes with precision, leans into creative ideas, and confidently leads laterally through impact and influence. Responsibilities
Marketing and Communications Strategy: Set and Lead Multi-year Strategic Vision. Develop and execute a forward-looking, multiyear marketing and communications strategy aligned with KIPP Foundation\'s 2030 Plan and One KIPP priorities. Partner in the design and implementation of network-wide efforts to define and express \"what it means to be KIPP,\" ensuring messaging reflects joy, rigor, and belonging across lines of difference. Brand Leadership: Elevate and Steward the KIPP Brand. Serve as chief architect and guardian of the KIPP brand, ensuring national messaging reflects a clear, resonant, and differentiated national brand, rooted in KIPP\'s values and identity. Near-term brand work to clarify and elevate KIPP\'s value proposition to families, students, alumni, educators, and partners by re-energizing the brand and core messages. Refresh and develop brand guidelines, storytelling toolkits, and shared messaging that elevate the voices of students, families, and educators; partner with regional teams to ensure consistency across the country. External Communications: Elevate KIPP\'s Voice. Build an integrated communications strategy aligned with leadership priorities, collaborating with Development, Advocacy, Talent, and other teams to strengthen network-wide alignment and influence. Drive national visibility through high-impact media placements, events, campaigns, podcasts, and thought leadership opportunities that contribute to KIPP\'s brand as a national leader in education. Support regional leaders to communicate effectively with families, staff, and media via crisis planning, content review, and brand-aligned templates. Serve as a strategic advisor to senior leadership on communications opportunities and risks, such as internal communications or guiding executives during moments of risk with clarity, transparency, and credibility. Internal Communications: Ensure Alignment with Overall Strategy. Coordinate internal and external messaging, align media relations, executive visibility, and public storytelling with internal priorities and values; develop strategy to increase awareness and support for One KIPP priorities. Lead cross-team collaboration to develop messaging and coordinate dissemination across channels. Creative Services: Translate Strategy into Visuals and Storytelling. Identify and prioritize storytelling opportunities that reinforce network-wide strategy, advance advocacy, drive enrollment, and increase fundraising. Create content that resonates across mediums, including classroom footage and national op-eds, and oversee production of compelling stories for social media and other platforms. Oversee collateral production to support programmatic objectives, ensuring visual and narrative consistency in partnership with the Office of the President, Schools, and Talent teams. Enrollment Marketing: Help Families Choose KIPP. Lead network-wide student recruitment strategy aligned with 2030 enrollment goals and sustainability priorities; oversee a centralized national advertising hub deploying a multi-million-dollar budget across 20+ regions; support regional recruitment and marketing capacity with data-informed guidance and coordinated messaging toolkits. Team Leadership: Build and Lead a Best-in-Class Team. Lead, manage, and coach a high-performing team of nine full-time staff; foster a high-performance culture rooted in collaboration, inclusion, innovation, and learning; lead through influence in a decentralized organization with strong regional relationships; manage budgets, agencies, and vendor relationships to deliver excellent, cost-effective outcomes; ensure clear priorities and strong outcomes. Qualifications
Skills and Mindsets This section has been adapted for formatting; the original wording is preserved in content but under allowed tags we present as text within list items. Communications: Excellent written communication with concision, clarity, data synthesis, and storytelling; able to review complex data sets and create compelling narratives with illustrative anecdotes to drive priorities. Achievement & Outcomes Orientation: Demonstrated track record of setting and achieving ambitious goals; uses data and analysis to guide goal setting; fosters a culture that enables success and recognizes achievements. Brand Stewardship and Messaging: Lead a national brand strategy with clear, consistent, and resonant messaging across regions; articulate impact, values, and commitment to students. Partnership, Alliance-Building and Stakeholder Management: Ability to energize internal and external stakeholders and build diverse relationships; strong interpersonal and diplomatic skills. Change Management: Set a compelling direction for change, navigate dynamics, drive large-scale change, and recruit sponsors. People Management & Development: Build systems for learning and improvement; coach and grow mid- and high-level leaders; design and staff teams to sustain multi-year plans; promote inclusion and retention. Effective Work Management & Strategic Clarity: Long-term planning and vision setting; build systems and culture for continuous improvement and cross-functional collaboration. Experience and Qualifications 10+ years of experience in marketing and/or communications, ideally in a national network 10+ years of progressive people management and leadership experience across multiple regions Experience with change management and budget management Commitment to education equity, social justice, and KIPP\'s mission and values, including diversity, equity, and inclusion Additional Information
Work Conditions Full-time, Exempt position Travel requirements: 25-30% Location Preference for base at a KIPP Foundation office is optional; remote work is possible. Offices are in NYC and Chicago. Compensation and Benefits Salary range: $190,000-$227,000 plus comprehensive benefits; actual salary varies by factors including market data and experience. Benefits include holidays, flexible PTO, parental leave, medical/dental/vision coverage, wellness programs, retirement plan with 4% match, legal plans, life/disability insurance, and flexible spending accounts. KIPP Foundation is an equal opportunity employer; candidates are considered on merit without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, disability, and other protected categories.
#J-18808-Ljbffr