Crossmedia, Inc.
Group Director, Media Measurement & Analytics Remote, USA
Crossmedia, Inc., Jackson, Mississippi, United States
Group Director, Media Measurement & Analytics
Remote, USA Overview
We are looking for a passionate, collaborative, and adaptable Group Director, Media Measurement & Analytics to join Redbox, Crossmedia’s analytics and business intelligence team. We are an integrated analytics practice that empowers our clients to make media investment decisions by understanding the dynamic between building their brands and driving performance. Our clients look to us to design media measurement that holds media accountable, informs budget optimization, and quantifies business impact. As a GD, Measurement Lead you will drive day to day analytics excellence for our clients. You will help promote data driven decision making across the agency and with our clients. You will partner with senior clients to translate their business objectives into actionable measurement frameworks. These include identifying the right metrics to measure, selecting and executing an analytics methodology, and developing an optimization plan. Crossmedia’s measurement solutions determine incrementality, are holistic (cross channel and full funnel), and focus on business outcomes rather than vanity metrics. The Measurement Lead will interpret results, provide insight, and determine a recommended course of action. You will bring measurement to life for our clients through storytelling, data visualization, and reporting. Responsibilities
Develop strong relationships with clients built on trust and expertise. Advise clients on measurement best practices and evolving trends. Create and maintain actionable measurement frameworks leveraging advanced analytical approaches. Transform data into engaging visuals and compelling stories; bring data and research to life for clients and choose visuals and mediums to deliver the message. Lead senior client meetings; guide discussion, present findings and recommendations, and simplify advanced analytics. Collaborate with the media team to understand historical media performance, optimize budgets, and allocate budgets across multiple channels. Mentor and help junior team members learn and grow. Qualifications
12+ years of experience in marketing analytics and measurement Hands-on experience with MMM, MTA, experimentation, and brand lift studies Knowledge of statistical techniques (multivariate regression, optimization, clustering, forecasting) Understanding of the media measurement landscape and key players Experience creating data visualizations in Tableau, PowerBI, or Looker Familiarity with programming languages (R, Python, dbt, SQL) is a plus Strong statistical and analytical skills, including regression, hypothesis testing, and data visualization Ability to design measurement plans aligned to KPIs, media plans, and client objectives Leadership in analytics strategy and ability to present to executive-level clients Excellent communication and storytelling skills for technical and non-technical stakeholders Crossmedia Benefits
Benefits reflect our Trust, Reason, and Pursuit of Happiness principles and support well-being and growth, including: Hybrid work options (in-office and remote) depending on role Open/Flexible PTO with US & UK policies Sponsored healthcare options and mental health support 401k with company match (USA) and pension (UK) Paid sabbatical at milestone anniversaries Generous paid parental leave Life milestone recognition and support The Pursuit of Happiness Fund to support personal and professional happiness Cell phone/tech reimbursement Student loan payment plan (US) Learning & Development programs And burgers – lots and lots of burgers Commitment to Diversity and Inclusion
Diversity is in our DNA. As a minority-owned company, we are committed to an inclusive environment at all levels. Approximately one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We offer mentoring and internship programs and flagship XMEquity365 initiatives fostering Excellence, Voices, Education, Giving & Representation. Crossmedia is an equal opportunity employer. We do not discriminate on the basis of disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis protected by law. We may update job requirements to reflect business needs. This description is not a contract of employment and does not guarantee employment.
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Remote, USA Overview
We are looking for a passionate, collaborative, and adaptable Group Director, Media Measurement & Analytics to join Redbox, Crossmedia’s analytics and business intelligence team. We are an integrated analytics practice that empowers our clients to make media investment decisions by understanding the dynamic between building their brands and driving performance. Our clients look to us to design media measurement that holds media accountable, informs budget optimization, and quantifies business impact. As a GD, Measurement Lead you will drive day to day analytics excellence for our clients. You will help promote data driven decision making across the agency and with our clients. You will partner with senior clients to translate their business objectives into actionable measurement frameworks. These include identifying the right metrics to measure, selecting and executing an analytics methodology, and developing an optimization plan. Crossmedia’s measurement solutions determine incrementality, are holistic (cross channel and full funnel), and focus on business outcomes rather than vanity metrics. The Measurement Lead will interpret results, provide insight, and determine a recommended course of action. You will bring measurement to life for our clients through storytelling, data visualization, and reporting. Responsibilities
Develop strong relationships with clients built on trust and expertise. Advise clients on measurement best practices and evolving trends. Create and maintain actionable measurement frameworks leveraging advanced analytical approaches. Transform data into engaging visuals and compelling stories; bring data and research to life for clients and choose visuals and mediums to deliver the message. Lead senior client meetings; guide discussion, present findings and recommendations, and simplify advanced analytics. Collaborate with the media team to understand historical media performance, optimize budgets, and allocate budgets across multiple channels. Mentor and help junior team members learn and grow. Qualifications
12+ years of experience in marketing analytics and measurement Hands-on experience with MMM, MTA, experimentation, and brand lift studies Knowledge of statistical techniques (multivariate regression, optimization, clustering, forecasting) Understanding of the media measurement landscape and key players Experience creating data visualizations in Tableau, PowerBI, or Looker Familiarity with programming languages (R, Python, dbt, SQL) is a plus Strong statistical and analytical skills, including regression, hypothesis testing, and data visualization Ability to design measurement plans aligned to KPIs, media plans, and client objectives Leadership in analytics strategy and ability to present to executive-level clients Excellent communication and storytelling skills for technical and non-technical stakeholders Crossmedia Benefits
Benefits reflect our Trust, Reason, and Pursuit of Happiness principles and support well-being and growth, including: Hybrid work options (in-office and remote) depending on role Open/Flexible PTO with US & UK policies Sponsored healthcare options and mental health support 401k with company match (USA) and pension (UK) Paid sabbatical at milestone anniversaries Generous paid parental leave Life milestone recognition and support The Pursuit of Happiness Fund to support personal and professional happiness Cell phone/tech reimbursement Student loan payment plan (US) Learning & Development programs And burgers – lots and lots of burgers Commitment to Diversity and Inclusion
Diversity is in our DNA. As a minority-owned company, we are committed to an inclusive environment at all levels. Approximately one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We offer mentoring and internship programs and flagship XMEquity365 initiatives fostering Excellence, Voices, Education, Giving & Representation. Crossmedia is an equal opportunity employer. We do not discriminate on the basis of disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis protected by law. We may update job requirements to reflect business needs. This description is not a contract of employment and does not guarantee employment.
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