TKO Group Holdings, Inc.
Vice President, Commercial Strategy, Partnership Marketing
TKO Group Holdings, Inc., New York, New York, us, 10261
Who We Are :
WWE is an integrated media organization and the recognized global leader in sports entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, premium live events, digital media, and publishing platforms. WWE's TV-PG programming can be seen in more than 1 billion households worldwide in more than 20 languages through world-class distribution partners including NBCUniversal, The CW and Netflix. In the United States, NBCUniversal's streaming service, Peacock, is the exclusive home to all premium live events, a variety of original programming and a massive video-on-demand library. Netflix is the exclusive home for WWE programming around the world, other than select international markets. WWE is part of TKO Group Holdings (NYSE : TKO). Additional information on WWE can be found at wwe.com and corporate.wwe.com.TKO Group Holdings, Inc. (NYSE : TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world's premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world's premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.
Job Title :
Vice President, Commercial Strategy, Partnership Marketing Department :
TKO Global Partnerships Location :
New York, NY Reports to :
SVP, Head of Partnership Marketing & Digital Position Summary : TKO is seeking a strategic, forward-thinking VP of Commercial Strategy to join our Global Partnerships team, with a dedicated focus on Partnerships Marketing (PM). This executive will lead the development and execution of commercial strategies that drive growth, transformation, and operational alignment across TKO's global portfolio. This person will serve as a strategic architect and orchestrator across departments, driving innovation and evolving the Partnerships Marketing function into a best-in-class, consultative, and insight-led discipline. Key Responsibilities
Strategic Leadership & Commercialization
Develop and implement commercial strategies that enhance monetization, brand value, and market position across TKO's portfolio. Lead strategic planning for the Partnership Marketing function, identifying and prioritizing growth opportunities aligned with business objectives. Liaise with EVP of Global Partnerships to support commercial initiatives, including planning, integration, collaboration across the function. Present strategic initiatives to executive leadership, articulating ROI, growth impact, and cross-functional opportunities. Stay ahead of market trends and competitive dynamics to inform future strategy and innovation.
Business Orchestration & Cross-Functional Alignment
Lead commercial orchestration across Sales, Partnerships Marketing (PM), Marketing Solutions, Creative, and Product teams to ensure cohesive strategic execution. Drive enterprise-wide synchronization across all TKO properties and business units to evolve and optimize commercial practices. Collaborate with Analytics and Finance to develop performance measurement frameworks and generate insights that drive business decisions. Act as a central connector across teams to ensure alignment on priorities, timelines, and partner deliverables. Support communication and collaboration across Global Partnerships.
Transformation & Capability Building
Lead the transformation of the PM function from transactional servicing to consultative, insight-driven strategic marketing. Design and implement a PM curriculum focused on best-in-class account management and long-term partner growth strategies. Champion a culture of innovation, thought leadership, and proactive client servicing within the Partnerships Marketing organization. Manage and mentor a high-performing team of strategists and cross-functional contributors, fostering a growth mindset and collaborative environment.
Qualifications
15+ years of experience in strategy, consulting, commercial operations, or corporate development, ideally in sports, entertainment, or media. Demonstrated success in leading cross-functional strategic initiatives and driving organizational change. Deep understanding of brand partnerships, marketing strategy, commercialization, and client service models. Strong financial acumen and analytical capability. Exceptional executive communication and stakeholder management skills. Experience building and mentoring high-performing teams. Bachelor's degree in Business, Marketing, Economics, or related field required; MBA or equivalent advanced degree strongly preferred. TKO EEO Statement
TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non-discrimination in employment. TKO makes employment decisions based on merit and qualifications, without considering an employee's or applicant's race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. TKO also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws. For information about Privacy and Information Security for TKO employment candidates, please review our Privacy Policy. For information regarding Terms of Use for this and other TKO websites, please review our Terms of Use. Per local requirements and in the interest of transparency, the range shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. Endeavor strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings. Hiring Range Minimum :
180,000 annually Hiring Range Maximum :
240,000 annually
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Vice President, Commercial Strategy, Partnership Marketing Department :
TKO Global Partnerships Location :
New York, NY Reports to :
SVP, Head of Partnership Marketing & Digital Position Summary : TKO is seeking a strategic, forward-thinking VP of Commercial Strategy to join our Global Partnerships team, with a dedicated focus on Partnerships Marketing (PM). This executive will lead the development and execution of commercial strategies that drive growth, transformation, and operational alignment across TKO's global portfolio. This person will serve as a strategic architect and orchestrator across departments, driving innovation and evolving the Partnerships Marketing function into a best-in-class, consultative, and insight-led discipline. Key Responsibilities
Strategic Leadership & Commercialization
Develop and implement commercial strategies that enhance monetization, brand value, and market position across TKO's portfolio. Lead strategic planning for the Partnership Marketing function, identifying and prioritizing growth opportunities aligned with business objectives. Liaise with EVP of Global Partnerships to support commercial initiatives, including planning, integration, collaboration across the function. Present strategic initiatives to executive leadership, articulating ROI, growth impact, and cross-functional opportunities. Stay ahead of market trends and competitive dynamics to inform future strategy and innovation.
Business Orchestration & Cross-Functional Alignment
Lead commercial orchestration across Sales, Partnerships Marketing (PM), Marketing Solutions, Creative, and Product teams to ensure cohesive strategic execution. Drive enterprise-wide synchronization across all TKO properties and business units to evolve and optimize commercial practices. Collaborate with Analytics and Finance to develop performance measurement frameworks and generate insights that drive business decisions. Act as a central connector across teams to ensure alignment on priorities, timelines, and partner deliverables. Support communication and collaboration across Global Partnerships.
Transformation & Capability Building
Lead the transformation of the PM function from transactional servicing to consultative, insight-driven strategic marketing. Design and implement a PM curriculum focused on best-in-class account management and long-term partner growth strategies. Champion a culture of innovation, thought leadership, and proactive client servicing within the Partnerships Marketing organization. Manage and mentor a high-performing team of strategists and cross-functional contributors, fostering a growth mindset and collaborative environment.
Qualifications
15+ years of experience in strategy, consulting, commercial operations, or corporate development, ideally in sports, entertainment, or media. Demonstrated success in leading cross-functional strategic initiatives and driving organizational change. Deep understanding of brand partnerships, marketing strategy, commercialization, and client service models. Strong financial acumen and analytical capability. Exceptional executive communication and stakeholder management skills. Experience building and mentoring high-performing teams. Bachelor's degree in Business, Marketing, Economics, or related field required; MBA or equivalent advanced degree strongly preferred. TKO EEO Statement
TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non-discrimination in employment. TKO makes employment decisions based on merit and qualifications, without considering an employee's or applicant's race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. TKO also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws. For information about Privacy and Information Security for TKO employment candidates, please review our Privacy Policy. For information regarding Terms of Use for this and other TKO websites, please review our Terms of Use. Per local requirements and in the interest of transparency, the range shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. Endeavor strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings. Hiring Range Minimum :
180,000 annually Hiring Range Maximum :
240,000 annually
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