Product Marketing Lead (Communications Rep 3)

Overview

Product Marketing Lead (Communications Rep 3) - 24726
Location: McLean, VA (hybrid) Requisition Number: 24726 Travel: 0 - 10% Employment Type: Full Time/Salaried/Exempt Anticipated Salary Range: $78,257.00 - $110,000.00 Security Clearance: None Level of Experience: Mid

HIIs Mission Technologies division seeks a results-driven, dynamic Product Marketing Lead to lead the creative development and strategic marketing of the divisions portfolio of technology products. The position partners with the HII Communications organization to design and develop product brand identities and positioning strategies, including digital campaigns, stakeholder engagement exhibits, PR and advertising campaigns. The Product Marketing Lead will also oversee editorial development and review of all product communications content and serve as a brand advisor to a growing organization. The role is hybrid out of our McLean, VA office.

What Youll Do / Responsibilities

• Partner with business leaders and growth teams to manage and create strategic product brands aligned with business priorities.
• Collaborate with the Communications team to develop and implement strategic product brand identities aligned with HIIs brand guidelines.
• Lead the development and implementation of the products branding strategy.
• Support creative development for the divisions internal and external communications program.
• Manage the products web presence and content including the talent acquisition platform.
• Cultivate and manage partner relationships with third-party creative and advertising agencies.
• Support the organizations overall social media strategy and produce the digital editorial calendar.
• Create focused and relevant content by collaborating with subject matter experts or product owners.
• Write, edit and proofread all content, verify facts and figures to ensure accuracy.
• Build and maintain strong, consultative relations with internal stakeholders.
• Monitor, analyze, and report on platform analytics and campaign metrics.
• Identify and provide new digital training opportunities for staff to strengthen web presence.

What You Need To Have / Qualifications

• 6 years relevant experience with a Bachelors in a related field; 4 years relevant experience with a Masters in a related field; or high school diploma or equivalent with 10 years relevant experience.
• 6+ years of communications experience in editorial, change and transformation, digital engagement, and culture communications initiatives.
• Bachelors degree in communications, graphic design, journalism, or related field.
• Bold-thinking skills with ability to engage internal and external audiences and drive engagement.
• Strong writing and proofreading skills for communications materials.
• Relationship-builder, influencer and performance manager who collaborates effectively with all levels of the organization.
• Experience creating digital communications plans and campaigns.
• Strong metric and analytic skillset; ability to quantify the impact of communication channels and platforms.
• Ability to work independently and as part of a team to coordinate and lead efforts to meet the companys needs.
• Experience identifying complex problems and developing creative solutions.
• Understanding of digital and social trends and ability to integrate new methods into HIIs digital strategy.

About HII / Why Work Here

HIIs Mission Technologies division delivers all-domain expertise and advanced technologies in support of mission partners worldwide. We offer competitive benefits, including medical, dental and vision plans, wellness resources, savings plans (401(k)), financial planning tools, life insurance, employee discounts, paid holidays and time off, tuition reimbursement, and education scholarships. We are committed to a diverse and inclusive workforce and provide reasonable accommodations during the employment process upon request.

If you need a reasonable accommodation for any part of the employment process, please email buildyourcareer@hii-co.com or call 1-844-849-8463 (Press #3 for HII Mission Technologies).