Senior Vice President, Earned Media Strategy

Overview

Senior Vice President, Earned Media Strategy Role within the Brand team in New York. Opportunity to lead campaigns for globally known brands and manage a large, cross-office earned media team.

The leader will provide subject matter expertise in media relations, nurture client relationships, and act as the day-to-day senior media counsel for client programs and brand teams. This role works in lockstep with integrated agency partners and oversees a high-performing media team with exposure to agency senior leaders. We seek a storyteller inspired by culture, with curiosity, a drive to improve, and the ability to motivate across disciplines.

We are a company of doers even at the most senior level.

Responsibilities

• Build and nurture client relationships and grow business by providing leadership, direction and strategic guidance to colleagues, day-to-day teams and senior level clients
• Serve as a subject matter expert in media relations and coach/develop a high-performing media team of 10+ people
• Deliver and nurture strong existing relationships with reporters across media categories
• Understand the media landscape and what it takes for a brand to breakthrough
• Craft narratives to place clients at the forefront of culture
• Solve problems, handle crises, and make quick decisions with incomplete information
• Ideate and shape brand campaigns that tap into culture, lifestyle and influencer trends
• Leverage agency resources locally, regionally, globally to deliver the best for every project
• Establish high standards for quality and deliver above expectations, fulfilling the trusted partner role with clients
• Craft presentations for senior client stakeholders with a persuasive and engaging style
• Engage in agency culture and lead by example
• Collaborate with peers to advance the agency mission, goals and culture
• Balance an intense work ethic with a collaborative culture

Qualifications

• 12+ years of experience in media relations, including agency experience on integrated campaigns
• Deep knowledge of consumer products, storytelling for lifestyle brands
• Strong selling and negotiating skills with the ability to bring new ideas to clients
• Proven track record of identifying and delivering strategic storytelling opportunities
• Expertise in social, digital and influencer channels to enhance earned media
• Exceptional client service and ability to counsel with senior management
• Experience managing a large earned media team and coordinating cross-city/country teams
• Strategic and hands-on ability to adapt to client needs
• Leadership in developing talent and mentoring teams
• Entrepreneurial spirit, strong leadership, collaborative attitude
• Willingness to challenge status quo and continuously improve
• Excellent written, verbal and interpersonal communication skills
• Proficient in MS Office (PowerPoint, Excel, Word)
• BA or BS in Communications or related degree

Benefits

• Medical
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money $60 monthly health/wellbeing reimbursement
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Salary: NYC range $160,000 $225,000. The final offer depends on factors including market, tenure, and qualifications.

Weber Shandwick is an Equal Opportunity/Affirmative Action employer. We recruit qualified applicants without regard to race, color, religion, gender, age, ethnicity, veteran status, disability, sexual orientation, gender identity, marital status or citizenship status.

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Note: This posting includes an accommodation contact for applicants who require assistance accessing the employment website: JobAppAccommodation@ipgdxtra.com.

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