Black & Veatch
Marketing Campaigns Manager Job Details | Black & Veatch Family of Companies
Black & Veatch, Overland Park, Kansas, United States, 66213
Overview
Marketing Campaigns Manager Date: Aug 26, 2025 Location: Overland Park, KS, US Company: Black & Veatch Family of Companies Together, we own our company, our future, and our shared success. As an employee-owned company, our people are Black & Veatch. We put them at the center of everything we do and empower them to grow, explore new possibilities and use their diverse talents and perspectives to solve humanity's biggest challenges in an ever-evolving world. With over 100 years of innovation in sustainable infrastructure and our expertise in engineering, procurement, consulting and construction, together we are building a world of difference. Company: Black & Veatch Corporation Req Id: 109352 Opportunity Type: Staff Relocation eligible: No Full time/Part time: Full-Time Project Only Hire: No Visa Sponsorship Available: No Why Black and Veatch Black & Veatch allows you to lend your talent and perspective to humanitys biggest challenges in a flexible environment where you are empowered to grow and explore new possibilities. We offer competitive compensation; 401K match and benefits that start day 1. Our hybrid environment allows you to balance your work and personal life. At Black & Veatch, you own your career with purpose and meaning. You are empowered to grow and explore new possibilities at every step of your career journey. Bring your big ideas knowing you are safe to be who you are and speak up with concerns or questions and put your diverse talents and perspectives to use. #LI-KG1 The Opportunity
The
Marketing Campaigns Manager
has the opportunity to be responsible for the strategic planning, execution, and performance analysis of integrated marketing campaigns that drive brand awareness, customer engagement and revenue growth. This role requires a blend of marcom and audience-based prowess, strategic organization skills, knowledge of channels, analytical rigor, and cross-functional collaboration to ensure campaigns are aligned with business objectives and resonate with target audiences. This role requires independent study of Black & Veatch businesses, markets, audiences and solutions. The candidate will grow in progressive understanding of our markets, solutions and audiences to provide coaching and guidance on campaign creation and efficacy. The Team
Black & Veatchs Business Enablement
consists of critical groups that help enable the organizations people, projects, and businesses to be as successful as possible. Functions in this group include Digital & Information Technology, Global Finance, Global Human Resources, Legal, Risk Management, and Government Affairs and Real Estate and Building Services. Key Responsibilities Campaign strategy & planning:
All campaigns begin with great, audience-based sales and marcom strategy. Develop and lead integrated marketing campaigns tailored to specific market segments and client personas. Define campaign objectives, key messages, and value propositions based on customer pain points and business goals. Ensure campaigns are linked to overall imperatives and initiatives for marketing. Organization and workflow:
Define processes for the flow of campaign work throughout marketing from ideation and planning through execution, measurement, refinement and ongoing monitoring. Execution & coordination:
Oversee the end-to-end planning for campaigns with business leaders and functional leaders including strategy development, audience-based targets, messaging development by segment and persona, content development, media planning, and channel activation (e.g., paid media, email, social, events). Coordinate with internal teams such as marketing communications, creative services, demand and marketing operations, external and internal communications, events and regional marketers. Coordinate with external agencies as necessary. Cross-functional organization and scheduling:
Provide end-to-end views and timelines of campaigns by various market segments and personas to ensure coordination of messaging to key targets. Provide templates for campaign planning and reporting for consistent use and application by marketers. Communications:
Communicate regularly within marketing and to stakeholders on the status and performance of campaigns. Performance marketing:
With the demand manager (as part of marketing operations) and commercial marketers, outline demand generation and performance marketing tactics. Optimize campaigns using data-driven insights to improve conversion rates and ROI. Stakeholder collaboration:
Work closely with commercial marketing, sales and pursuits, external communications and agencies to ensure campaign alignment and consistency across touchpoints. Serve as a key liaison between marketing and segments. Measurement & reporting:
Define KPIs and success metrics. Monitor campaign performance and generate insights to inform future strategies. Expertise and best practices:
Commit to becoming world-class in marketing at Black & Veatch. Research, network and propose campaign methodologies; collaborate with marcom, demand, and external communications on real-time content marketing, digital marketing and social marketing.
Preferred Qualifications
Experience developing end-to-end marketing campaigns and large programs in fast-paced, results-driven environments. Agency background or experience managing agency relationships. Excellent knowledge of multichannel and digital marketing tools and techniques, including paid and earned media, demand-based campaigns, email and content marketing, marketing events, and RevOps systems. Strong understanding of marketing principles, campaign development and digital marketing channels. Efficient project management skills; ability to manage multiple projects and deadlines. Excellent writing, communication and organizational skills. Familiarity with B2B marketing strategies and enterprise sales and marketing cycles. Experience supporting regional and global deployment of marketing campaigns. Ownership mentality accountable for campaign details and success. Ability to hold crucial conversations and negotiate between stakeholders. Comfortable working in matrixed organizations and cross-functional teams; strong influencing and coaching skills. 8+ years of experience in marketing with emphasis on campaign management, digital marketing, and performance media. Bachelor's degree in marketing, communications, analytics or related field. Strong decision making and judgment; excellent stakeholder management. Ability to work independently and as part of a team; mature problem-solving and analytical skills. 8 years progressive experience.
Minimum Qualifications
Bachelor's degree in related field preferred, or equivalent experience. 6+ years progressive experience, including 2+ years supervisory. All applicants must be able to complete pre-employment onboarding requirements (if selected) including background check, drug screen, and motor vehicle records search, in compliance with applicable laws.
Work Environment/Physical Demands
Hybrid or flexible work options may be offered after the first 90 days of employment based on manager discretion, job performance and work assignments. Salary Plan
MAC: Marketing & Communications Job Grade
017 We are committed to accessibility and Equal Employment Opportunity (EEO). For disability accommodations, contact the Employee Relations Department at +1-913-359-1622. This information is for accommodation requests only; status inquiries will not be returned. BVH, Inc., its subsidiaries and affiliated companies comply with all EEO laws and regulations. Black & Veatch does not discriminate on age, race, religion, color, sex, national origin, marital status, genetic information, sexual orientation, gender identity or expression, disability, veteran status, pregnancy status or other protected status. Nearest Major Market: Olathe Nearest Secondary Market: Kansas City Job Segment: Engineer, Engineering #J-18808-Ljbffr
Marketing Campaigns Manager Date: Aug 26, 2025 Location: Overland Park, KS, US Company: Black & Veatch Family of Companies Together, we own our company, our future, and our shared success. As an employee-owned company, our people are Black & Veatch. We put them at the center of everything we do and empower them to grow, explore new possibilities and use their diverse talents and perspectives to solve humanity's biggest challenges in an ever-evolving world. With over 100 years of innovation in sustainable infrastructure and our expertise in engineering, procurement, consulting and construction, together we are building a world of difference. Company: Black & Veatch Corporation Req Id: 109352 Opportunity Type: Staff Relocation eligible: No Full time/Part time: Full-Time Project Only Hire: No Visa Sponsorship Available: No Why Black and Veatch Black & Veatch allows you to lend your talent and perspective to humanitys biggest challenges in a flexible environment where you are empowered to grow and explore new possibilities. We offer competitive compensation; 401K match and benefits that start day 1. Our hybrid environment allows you to balance your work and personal life. At Black & Veatch, you own your career with purpose and meaning. You are empowered to grow and explore new possibilities at every step of your career journey. Bring your big ideas knowing you are safe to be who you are and speak up with concerns or questions and put your diverse talents and perspectives to use. #LI-KG1 The Opportunity
The
Marketing Campaigns Manager
has the opportunity to be responsible for the strategic planning, execution, and performance analysis of integrated marketing campaigns that drive brand awareness, customer engagement and revenue growth. This role requires a blend of marcom and audience-based prowess, strategic organization skills, knowledge of channels, analytical rigor, and cross-functional collaboration to ensure campaigns are aligned with business objectives and resonate with target audiences. This role requires independent study of Black & Veatch businesses, markets, audiences and solutions. The candidate will grow in progressive understanding of our markets, solutions and audiences to provide coaching and guidance on campaign creation and efficacy. The Team
Black & Veatchs Business Enablement
consists of critical groups that help enable the organizations people, projects, and businesses to be as successful as possible. Functions in this group include Digital & Information Technology, Global Finance, Global Human Resources, Legal, Risk Management, and Government Affairs and Real Estate and Building Services. Key Responsibilities Campaign strategy & planning:
All campaigns begin with great, audience-based sales and marcom strategy. Develop and lead integrated marketing campaigns tailored to specific market segments and client personas. Define campaign objectives, key messages, and value propositions based on customer pain points and business goals. Ensure campaigns are linked to overall imperatives and initiatives for marketing. Organization and workflow:
Define processes for the flow of campaign work throughout marketing from ideation and planning through execution, measurement, refinement and ongoing monitoring. Execution & coordination:
Oversee the end-to-end planning for campaigns with business leaders and functional leaders including strategy development, audience-based targets, messaging development by segment and persona, content development, media planning, and channel activation (e.g., paid media, email, social, events). Coordinate with internal teams such as marketing communications, creative services, demand and marketing operations, external and internal communications, events and regional marketers. Coordinate with external agencies as necessary. Cross-functional organization and scheduling:
Provide end-to-end views and timelines of campaigns by various market segments and personas to ensure coordination of messaging to key targets. Provide templates for campaign planning and reporting for consistent use and application by marketers. Communications:
Communicate regularly within marketing and to stakeholders on the status and performance of campaigns. Performance marketing:
With the demand manager (as part of marketing operations) and commercial marketers, outline demand generation and performance marketing tactics. Optimize campaigns using data-driven insights to improve conversion rates and ROI. Stakeholder collaboration:
Work closely with commercial marketing, sales and pursuits, external communications and agencies to ensure campaign alignment and consistency across touchpoints. Serve as a key liaison between marketing and segments. Measurement & reporting:
Define KPIs and success metrics. Monitor campaign performance and generate insights to inform future strategies. Expertise and best practices:
Commit to becoming world-class in marketing at Black & Veatch. Research, network and propose campaign methodologies; collaborate with marcom, demand, and external communications on real-time content marketing, digital marketing and social marketing.
Preferred Qualifications
Experience developing end-to-end marketing campaigns and large programs in fast-paced, results-driven environments. Agency background or experience managing agency relationships. Excellent knowledge of multichannel and digital marketing tools and techniques, including paid and earned media, demand-based campaigns, email and content marketing, marketing events, and RevOps systems. Strong understanding of marketing principles, campaign development and digital marketing channels. Efficient project management skills; ability to manage multiple projects and deadlines. Excellent writing, communication and organizational skills. Familiarity with B2B marketing strategies and enterprise sales and marketing cycles. Experience supporting regional and global deployment of marketing campaigns. Ownership mentality accountable for campaign details and success. Ability to hold crucial conversations and negotiate between stakeholders. Comfortable working in matrixed organizations and cross-functional teams; strong influencing and coaching skills. 8+ years of experience in marketing with emphasis on campaign management, digital marketing, and performance media. Bachelor's degree in marketing, communications, analytics or related field. Strong decision making and judgment; excellent stakeholder management. Ability to work independently and as part of a team; mature problem-solving and analytical skills. 8 years progressive experience.
Minimum Qualifications
Bachelor's degree in related field preferred, or equivalent experience. 6+ years progressive experience, including 2+ years supervisory. All applicants must be able to complete pre-employment onboarding requirements (if selected) including background check, drug screen, and motor vehicle records search, in compliance with applicable laws.
Work Environment/Physical Demands
Hybrid or flexible work options may be offered after the first 90 days of employment based on manager discretion, job performance and work assignments. Salary Plan
MAC: Marketing & Communications Job Grade
017 We are committed to accessibility and Equal Employment Opportunity (EEO). For disability accommodations, contact the Employee Relations Department at +1-913-359-1622. This information is for accommodation requests only; status inquiries will not be returned. BVH, Inc., its subsidiaries and affiliated companies comply with all EEO laws and regulations. Black & Veatch does not discriminate on age, race, religion, color, sex, national origin, marital status, genetic information, sexual orientation, gender identity or expression, disability, veteran status, pregnancy status or other protected status. Nearest Major Market: Olathe Nearest Secondary Market: Kansas City Job Segment: Engineer, Engineering #J-18808-Ljbffr