BoF Careers
Overview
The Manager, Brand Communications will be responsible for execution and development of Bloomingdale's external communications strategy to support our brand narrative and drive brand awareness. This role supports key storytelling initiatives including product launches, special events, store openings and renovations, digital initiatives, holiday campaigns, and more. Media relations will be central to this role, with collaboration and leveraging existing relationships and developing new relationships with members of the media, influencers, and Bloomingdale's vendors, to drive brand awareness. Effective communication and collaboration skills are critical in this role; this position requires frequent communication with multiple teams and divisions. Responsibilities
In partnership with Dir. Brand Communications, develop and execute dynamic press and earned media strategies to support key product launches, special events, new store openings, major campaigns, and philanthropy. Draft press releases and pitch story angles to support Bloomingdale's brand narrative. Liaise with media contacts across trade, consumer, lifestyle, fashion, and broadcast outlets. Draft PR support materials: media lists, media pitches, briefing documents, talking points, fact sheets, gift guides, and external pitch decks. Partner with cross-functional departments (Fashion Office, Marketing, Social Media, Visual, Buying) to support comprehensive PR plans that tie to business goals. Assist with media interviews for senior management and Fashion Office; manage branch store PR press requests for regional coverage. Maintain in-depth knowledge of current trends, fashion, entertainment news, high-profile media events. Demonstrate an interest and passion for news, press, social media, and emerging media platforms with knowledge of luxury fashion. Qualifications And Competencies
We encourage candidates with either a bachelors degree or equivalent work experience in a related field to apply. 3-5 years direct experience. Excellent communication skills, with the ability to present information clearly and concisely; open and collaborative style. Strong leadership, facilitation, and interpersonal abilities to work across functions and levels. Creative, strategic, and technical thinking. Ability to work a flexible schedule based on department and company needs. Established network of media, industry, and influencer relationships. Physical Requirements
Prolonged periods of sitting, with occasional standing. Occasionally requires walking, bending, reaching, hearing, and talking. Continuous use of computers and other office equipment. Frequently lift/move up to 15 lbs. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
Advertising Services
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The Manager, Brand Communications will be responsible for execution and development of Bloomingdale's external communications strategy to support our brand narrative and drive brand awareness. This role supports key storytelling initiatives including product launches, special events, store openings and renovations, digital initiatives, holiday campaigns, and more. Media relations will be central to this role, with collaboration and leveraging existing relationships and developing new relationships with members of the media, influencers, and Bloomingdale's vendors, to drive brand awareness. Effective communication and collaboration skills are critical in this role; this position requires frequent communication with multiple teams and divisions. Responsibilities
In partnership with Dir. Brand Communications, develop and execute dynamic press and earned media strategies to support key product launches, special events, new store openings, major campaigns, and philanthropy. Draft press releases and pitch story angles to support Bloomingdale's brand narrative. Liaise with media contacts across trade, consumer, lifestyle, fashion, and broadcast outlets. Draft PR support materials: media lists, media pitches, briefing documents, talking points, fact sheets, gift guides, and external pitch decks. Partner with cross-functional departments (Fashion Office, Marketing, Social Media, Visual, Buying) to support comprehensive PR plans that tie to business goals. Assist with media interviews for senior management and Fashion Office; manage branch store PR press requests for regional coverage. Maintain in-depth knowledge of current trends, fashion, entertainment news, high-profile media events. Demonstrate an interest and passion for news, press, social media, and emerging media platforms with knowledge of luxury fashion. Qualifications And Competencies
We encourage candidates with either a bachelors degree or equivalent work experience in a related field to apply. 3-5 years direct experience. Excellent communication skills, with the ability to present information clearly and concisely; open and collaborative style. Strong leadership, facilitation, and interpersonal abilities to work across functions and levels. Creative, strategic, and technical thinking. Ability to work a flexible schedule based on department and company needs. Established network of media, industry, and influencer relationships. Physical Requirements
Prolonged periods of sitting, with occasional standing. Occasionally requires walking, bending, reaching, hearing, and talking. Continuous use of computers and other office equipment. Frequently lift/move up to 15 lbs. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
Advertising Services
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