Overview
Social Media Manager
Office of External Relations, Stanford, California, United States
Communications
Post Date Aug 22, 2025
Position summary: Stanford's Office of University Communications is looking for a Social Media Manager to elevate the institution's teaching and research mission on Facebook, Instagram, Threads, LinkedIn, X, Bluesky, and YouTube (7.7M combined followers). The Social Media Manager will develop and deliver original content on key channels and engage with collaborators, audiences, and influencers to drive interaction, spur advocacy, and broaden reach and impact. The Social Media Manager will report to the Senior Director of Channel Strategy and sit on a 14-person marketing and digital strategy team whose functions include content strategy and channel management, insights and analytics, video and photography, web technology, and more.
University Communications provides support and leadership in the planning, coordination, and implementation of strategic communications programs that promote Stanford University and its mission. University Communications is responsible for brand positioning and strategy; issues and reputation management; crisis communications; oversight of digital content and top-level web and social media platforms; media relations and news services; executive communications; and a campus video production studio. University Communications coordinates with communications professionals across the university, provides leadership to the Communications Working Group, and advises on communications policy with senior executive staff.
Responsibilities
- Develop written and visual content for key social media channels
- Provide frequent live coverage of a wide range of campus events, often on evenings and weekends
- Produce original short-form video bringing campus culture, research insights, and the student experience to life for a range of audience segments
- Create optimized social posts from curated and archival content, leveraging AI tools responsibly for ideation and iteration
- Manage an editorial calendar and produce social content plans for major campus events (e.g., New Student Orientation, Commencement, Nobel Prize wins, etc.) as well as societal ones where Stanford people or research are involved (e.g., the Olympics)
- Partner with an executive communications team on social content for leadership accounts
- Engage with audiences, collaborators, and influencers to spur advocacy and broaden reach and impact of our digital content
- Track and report on performance and insights
- Monitor online conversation and trends and identify opportunities to advance Stanford's strategic messaging objectives
- Manage a suite of services, tools and platforms that facilitate creative production and
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