Overview
Ketone-IQ is changing how people fuel and rapidly expanding as we lead the ketone movement. Were looking for a passionate, driven individual to join us on this exciting journey.
Who you are: Were seeking an Instagram / TikTok creator masquerading as a social media manager who lives in CapCut, thinks in hooks, and can turn a good idea into a great series. A social video strategic mindset is a must. Community is a plus. Your primary job is to create scroll-stopping content that engages audiences and seeds our product daily.
What Youll Do
- Ship daily video content (YT Shorts, IG Reels, TikTok) with platform-native edits, captions, and thumb-stopping hooks
- Build repeatable series (recurring formats, running gags, tune-in next episode energy) that create appointment viewing and drive follower count
- Capture and edit founder-led clips, athlete/creator collabs, UGC remixes, and timely trend takes
- Own the content calendar and publishing cadence; test, learn, and iterate fast
- Write clean, on-brand copy: hooks, lower-thirds, CTAs, and comments that actually get replies
- Pull analytics monthly; turn shares, remixes, watch-time, and saves into actionable edits
- Manage lightweight community touchpoints (pin comments, reply with videos, DM coordination)
- Coordinate shoots (run-and-gun, man on the street, or product studio shoots), talent, and basic sound/lighting
You might be a fit if you
- Have a reel/portfolio of native social video that performs (please include links)
- Edit quickly (CapCut, IG Edits, or Premiere) and know your way around audio cleanup, speed ramps, subtitles, and thumbnails
- Understand creators, fitness culture, and performance-minded audiences
- Are allergic to boring. You test 10 hooks before lunch and kill the weak ones
- Comfortable on set and on Slack. Low-ego, high-ownership
Nice-to-haves
- Youve grown a brand or creator channel past 7-figure monthly impressions
- Basic graphics (Canva), podcast clip workflow, or live capture
- Experience with athletes, coaches, or wellness influencers
What Success Looks Like (KPIs)
- 3 increase in average views per video by Day 90 (baseline measured in Week 1)
- 2,500,000 organic impressions/month by Day 90 across IG/TT/YouTube
- Launch at least one high-retention series (avg. retention ?50% on 3060s videos)
- Weekly cadence: 57 posts/week across primary channels, plus 35 story pieces
Tools we use
Premiere, CapCut, Edits, Frame.io, Air, DropBox, Monday.com, Google Drive, Notion, Canva, YouTube Studio, Meta/TikTok analytics, Meta Ad Manager, Motion, MagicBrief.
How To Apply
Send links: portfolio/reel, 3 posts you shipped that performed well, and one paragraph pitching a series youd build for Ketone-IQ (title, premise, episode list, sample hook).
Qualifications and Experience
- 2+ years of experience as a social media manager
- Prior experience managing social accounts at a CPG Brand
- Familiarity with the Health and Wellness space, nutrition, bio-hacking
- Experience growing a small brand through social engagement, platform specific outreach
- Advanced proficiency across social media platforms
- Excellent understanding of each social platforms nuances and syntax
- Ability to manage multiple projects and prioritize effectively in a fast-paced, dynamic environment
- Experience working in the CPG industry, with a strong understanding of CPG social media best practices
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