Wilbur Labs
About VacationRenter
VacationRenter is the fastest growing vacation rental search engine. We love travel, but not how time-consuming and complex it can be to find the right place to stay. So we reimagined a better way. We eliminated the need to search across several different sites and scroll through pages of irrelevant results just to find the perfect home away from home. We bring all the lodging options from the leading travel sites together in one place and showcase only the best results for each traveler.
VacationRenter was founded in 2018 and by 2020 had already driven over $1 billion in gross bookings, making us not only one of the fastest-growing websites across any industry but also the fastest-growing travel company, ever. Due to this strong growth, VacationRenter was named to SimilarWeb's 100 fast-growing websites of 2020 and 2024.
VacationRenter was born inside Wilbur Labs, a Miami-based startup studio. Founded by ex-Googlers, VacationRenter combines an intuitive user experience with data-driven automation to help travelers find the perfect vacation rental.
About This Role As our Senior Growth Marketer, you will play a pivotal role in shaping the growth trajectory of VacationRenter’s digital user acquisition efforts. This is a high-impact position where you'll own strategy, execution, and optimization across a wide range of digital marketing channels. Your primary mission: drive high-quality traffic and ultimately convert users into loyal travelers.
You’ll lead initiatives to identify new digital channels to test as well as lead optimization and expansion of existing non-SEM performance marketing channels. In the near future, you will also drive mobile app downloads and activations via channels such as Apple Search Ads, Google App Campaigns, and Meta. You’ll partner closely with product, analytics, and engineering teams to build scalable acquisition funnels, optimize conversion events, and ensure full-funnel tracking and attribution.
We’re looking for someone who thrives in fast-paced start up environments, loves experimentation, and can think both strategically and tactically. You should bring a strong analytical mindset, creative testing instincts, and a passion for building performance marketing programs that move the needle. This role is ideal for a self-starter who’s excited to take ownership, test aggressively, and help shape how millions of users find and book their next vacation.
Role & Responsibilities
Own and scale user acquisition campaigns across multiple digital channels (programmatic, OTT/CTV, Meta, Influencer, Affiliate, etc.)
Develop and manage growth strategies for marketing channels and eventually app
Build and execute a performance media strategy
Identify and test new opportunities to diversify channel mix and expand marketing initiatives internationally
Partner with product and engineering to optimize onboarding flows, deep linking, and conversion tracking
Lead experimentation across creatives, bidding strategies, audiences, and channels
Collaborate with the Analytics team to analyze cohorts, onsite funnels and develop KPI dashboards
Monitor and report on campaign performance, uncover insights, and iterate quickly
Minimum Qualifications
5–7+ years of experience in growth or performance marketing
Proven track record of scaling paid campaigns efficiently across multiple channels
Experience working with mobile app products, ideally in travel, marketplaces, or e‑commerce
Strong analytical mindset with comfort in A/B testing and data analysis
Excellent communication skills and ability to work cross‑functionally
Experience with emerging technologies, including AI to automate workflows and increase efficiency
Startup or high‑growth company experience is a plus
Preferred Qualifications & Prior Experience
Prior startup experience working at an early‑stage company
Background in the travel industry
Demonstrated experience creating and optimizing successful marketing campaigns
Prior experience working on search experience or marketplace products
Experience with marketing attribution modeling
Complex advertising account management experience
Deep understanding of mobile measurement platforms (e.g., Adjust, Appsflyer) and analytics tools (e.g., Looker, GA4, Mixpanel)
Experience leveraging AI tools to generate marketing content (static image and short‑form video)
Prior experience working with multiple brands
Benefits and Perks
Competitive salary + equity
Top‑tier laptop provided
100% company‑paid health benefits for base plan coverage, with the option to upgrade to higher‑tier plans
401(k) with company match
Unlimited, guilt‑free vacation days
Annual wellness stipend (gym + other wellness activities)
Monthly house cleaning stipend
Annual travel allowance
Monthly cell phone & internet usage stipend
Charity donation company match
Employee referral bonus
Team offsites/activities
#J-18808-Ljbffr
VacationRenter was founded in 2018 and by 2020 had already driven over $1 billion in gross bookings, making us not only one of the fastest-growing websites across any industry but also the fastest-growing travel company, ever. Due to this strong growth, VacationRenter was named to SimilarWeb's 100 fast-growing websites of 2020 and 2024.
VacationRenter was born inside Wilbur Labs, a Miami-based startup studio. Founded by ex-Googlers, VacationRenter combines an intuitive user experience with data-driven automation to help travelers find the perfect vacation rental.
About This Role As our Senior Growth Marketer, you will play a pivotal role in shaping the growth trajectory of VacationRenter’s digital user acquisition efforts. This is a high-impact position where you'll own strategy, execution, and optimization across a wide range of digital marketing channels. Your primary mission: drive high-quality traffic and ultimately convert users into loyal travelers.
You’ll lead initiatives to identify new digital channels to test as well as lead optimization and expansion of existing non-SEM performance marketing channels. In the near future, you will also drive mobile app downloads and activations via channels such as Apple Search Ads, Google App Campaigns, and Meta. You’ll partner closely with product, analytics, and engineering teams to build scalable acquisition funnels, optimize conversion events, and ensure full-funnel tracking and attribution.
We’re looking for someone who thrives in fast-paced start up environments, loves experimentation, and can think both strategically and tactically. You should bring a strong analytical mindset, creative testing instincts, and a passion for building performance marketing programs that move the needle. This role is ideal for a self-starter who’s excited to take ownership, test aggressively, and help shape how millions of users find and book their next vacation.
Role & Responsibilities
Own and scale user acquisition campaigns across multiple digital channels (programmatic, OTT/CTV, Meta, Influencer, Affiliate, etc.)
Develop and manage growth strategies for marketing channels and eventually app
Build and execute a performance media strategy
Identify and test new opportunities to diversify channel mix and expand marketing initiatives internationally
Partner with product and engineering to optimize onboarding flows, deep linking, and conversion tracking
Lead experimentation across creatives, bidding strategies, audiences, and channels
Collaborate with the Analytics team to analyze cohorts, onsite funnels and develop KPI dashboards
Monitor and report on campaign performance, uncover insights, and iterate quickly
Minimum Qualifications
5–7+ years of experience in growth or performance marketing
Proven track record of scaling paid campaigns efficiently across multiple channels
Experience working with mobile app products, ideally in travel, marketplaces, or e‑commerce
Strong analytical mindset with comfort in A/B testing and data analysis
Excellent communication skills and ability to work cross‑functionally
Experience with emerging technologies, including AI to automate workflows and increase efficiency
Startup or high‑growth company experience is a plus
Preferred Qualifications & Prior Experience
Prior startup experience working at an early‑stage company
Background in the travel industry
Demonstrated experience creating and optimizing successful marketing campaigns
Prior experience working on search experience or marketplace products
Experience with marketing attribution modeling
Complex advertising account management experience
Deep understanding of mobile measurement platforms (e.g., Adjust, Appsflyer) and analytics tools (e.g., Looker, GA4, Mixpanel)
Experience leveraging AI tools to generate marketing content (static image and short‑form video)
Prior experience working with multiple brands
Benefits and Perks
Competitive salary + equity
Top‑tier laptop provided
100% company‑paid health benefits for base plan coverage, with the option to upgrade to higher‑tier plans
401(k) with company match
Unlimited, guilt‑free vacation days
Annual wellness stipend (gym + other wellness activities)
Monthly house cleaning stipend
Annual travel allowance
Monthly cell phone & internet usage stipend
Charity donation company match
Employee referral bonus
Team offsites/activities
#J-18808-Ljbffr