Product Marketing Manager (B2B Tech)

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Senior Recruiter @ The Planet Group: Creative, Design, Marketing & Product

The Planet Group's Cybersecurity Client is hiring for a Direct-Hire Product Marketing Manager to support go-to-market efforts. In this role, you will be responsible for defining product positioning, messaging, and differentiation, driving demand and adoption through compelling content, and sales enablement. This is a highly collaborative role with visibility across multiple functions, including Product, Sales and Revenue Operations.

• Salary: $130,000-$150,000 depending on experience
• Location: Hybrid in Boston, MA (2 days on-site)
• Craft clear, compelling messaging and value propositions based on deep understanding of the cybersecurity landscape, buyer personas, and competitive differentiators.
• Partner closely with Product to gain a deep understanding of product vision, upcoming functionality, and determine how best to communicate this externally. Plan and execute product launches and feature releases.
• Work with the content marketing team on product-related PR, high-quality whitepapers, blog posts, videos, and campaign materials.
• Equip the sales team with tools, battle cards, talk tracks, email templates and competitive intelligence to close deals more effectively.
• Support and integrate product value prop messaging into sales enablement tools
• Create content for user personas, including customer success stories, to highlight the value of our solutions.
• Monitor market trends, customer insights, and competitor movements to inform strategy and product direction. Create and maintain competitive materials.
• Reporting & Analytics:
• Report and provide insights on Sales Enablement to improve lead conversion rates & efficiency for the Sales team.
• Monitor use of sales enablement collateral and tools, and % of Sales team using, to identify what is resonating and what needs to be adjusted.

Product Marketing Manager Qualifications:

• 5+ years of in-house product marketing or related experience in B2B technology, preferably in cybersecurity, or advisory services.
• Strong understanding of cybersecurity products, market trends, threat landscape, and buyer needs (e.g., CISOs, SecOps, CIO).
• Excellent verbal and written communication skills, with experience creating impactful content for technical and business audiences.
• Proven ability to collaborate cross-functionally and manage multiple projects in a fast-paced environment.
• Strong analytical mindset and data-driven decision-making.
• Familiarity with tools like Salesforce, Allego, and Outreach.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Product Management and Marketing

• Industries

  Technology, Information and Media and Computer and Network Security

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