Content Marketer (Editorial and Thought Leadership)
INSIDER, Washington, DC, US, 20022
Duration: Full Time
Content Marketer (Editorial and Thought Leadership)
We're looking for a sharp-thinking, deeply curious, and highly resourceful storyteller to join Insider as Content MarketerEditorial & Thought Leadership.
If your sweet spot sits at the intersection of: editorial depth and narrative quality, working directly with senior executives, translating complex topics into clear, compelling stories, and being the person who calmly delivers 'the final draft' when time is short and stakes are highthen you're exactly who we're looking for.
You'll own longer-form content, reports, research, and most importantly, thought leadership, editorial writing, and ghostwriting for Insider's senior leadership. This role requires strong independence and initiative you will be the person who pulls insights from busy, time-strapped stakeholders and turns them into world-class written outputs.
You will also leverage AI as a creative co-pilot to enhance your content creation workflow, scale ideas faster, and keep Insider ahead of the curve. Sound like you? Read on.
Responsibilities:
- Own and lead Insider's executive thought leadership content program including ghostwritten articles, keynotes, speeches, opinion pieces, presentations, and media commentary.
- Develop high-impact long-form content: including blog posts, whitepapers, research reports, and customer stories that strengthen Insider's leadership positioning.
- Partner directly with Insider's founders, executive team, and cross-functional leaders to translate their perspectives into high-quality editorial outputs.
- Build scalable frameworks for creating content even when stakeholder input is limited, fragmented, or last-minute.
- Conduct research across MarTech, AI, SaaS, and enterprise CX topics to create best-in-class insights, benchmarks, and original POVs.
- Work cross-functionally with Brand, Product Marketing, Demand Gen, AR, Comms, and Sales teams to align messaging.
- Use AI tools (LLMs, agents, augmentation platforms) to research, accelerate drafts, refine content, and scale output while maintaining human editorial quality.
- Adapt complex, technical, or data-driven topics into clear, accessible, business-relevant storytelling for multiple audiences.
- Own internal presentation and narrative development for select high-stakes investor meetings, partner presentations, and leadership briefings.
- Manage multiple projects and deadlines while protecting narrative quality and attention to detail.
- Must be willing to roll up your sleeves and pick up your hypothetical pen to support other content needs as required.
Requirements and Skills:
- 3-5+ years of experience in editorial content, thought leadership, or executive communications, preferably within SaaS, MarTech, AI, or adjacent B2B technology industries.
- Exceptional writing, editing, and storytelling skills with a sharp instinct for voice, structure, and narrative flow.
- Direct experience ghostwriting or writing on behalf of senior executives is strongly preferred.
- Highly organized, proactive, and able to operate with minimal supervision.
- Demonstrated ability to synthesize complex ideas, such as technical or product information, and quickly turn partial information into high-quality drafts.
- Experience applying AI tools and platforms as part of content creation, research, and workflow optimization.
- Ability to manage multiple concurrent projects with tight deadlines and shifting priorities.
- Curious mindset with a passion for technology, SaaS business models, AI trends, and enterprise customer engagement.
- Bachelor's degree in English, Journalism, Communications, or related field (or equivalent experience).
- Experience writing for US-market B2B audiences strongly preferred.
- Deep understanding of SEO and GEO, and their relation to Content Marketing.
- Well-versed in best practices and content performance analytics.
- Excellent project management skills and the ability to handle multiple projects and priorities simultaneously.
- Passionate about customer experience and the intersection of technology and AI.
- Extremely comfortable working in a dynamic and fast-paced environment.
- Able and willing to work outside of typical working hours to collaborate with senior stakeholders and manage projects across the globe.
- Bachelor's degree in Marketing, Communications, Journalism, International Relations, English, or related field (or equivalent experience).