Senior/Lead Product Marketing Manager (founding team)
Locations: US Remote
About XBOW
At XBOW, were redefining the future of cybersecurity by building the world's first autonomous pentester, powered by AI. Today, the gold standard for securing software systems is human pentesters, but with the rise of artificial intelligence, were stepping up to scale offensive security to meet the ever-growing demand.
AI is transforming the landscape of both cybersecurity and cyberattacks. While millions of people without security expertise are creating software, bad actors are using AI to launch more effective attacks. XBOW fights back with AI-driven superpowers, enabling security teams to stay one step ahead. Our autonomous AI solves 75% of web app security benchmarks with zero human interventionand at superhuman speed.
What makes XBOW truly unique? Like human experts, it forges creative attacks, adapts its learnings, and continuously works to find vulnerabilities faster than anyone ever could. Were not only simulating threatswere also finding and responsibly disclosing real-world vulnerabilities, ensuring organizations can fix issues before theyre exploited. XBOW isnt just a tool; its a transformative force in the secure development lifecycle.
Backed by Sequoia Capital and a team that includes the creators of GitHub Copilot and GitHub Advanced Security, XBOW is not just keeping up with the timeswere shaping the future of cybersecurity. Our mission is simple: to defeat the bad actors before they strike, using AI to revolutionize how we approach offensive security.
Were building something that must be built, and were the team to do it. Join us in shaping the next frontier of autonomous security.
Your Role: Senior/Lead Product Marketing Manager- Founding Team.
Youll be a founding member of the product marketing function at XBOW. Youll work closely with the founders, product team, and early go-to-market team to shape how we bring our products to market and tell our story to customers. Youll help define positioning and messaging, drive key launches, and build the foundational marketing assets that power our sales and growth efforts.
This is a high-impact IC role for someone who loves turning complex technical concepts into clear, compelling narrativesand wants to play a hands-on role in building an early-stage category-defining company.
What Youll Do
Define and evolve XBOWs positioning, messaging, and narrative for a technical security audience
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Refine positioning, messaging, and packaging for XBOWs products based on customer insights, competitive research, and product intuition
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Partner with product and engineering to plan and execute feature and product launches
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Create sales and customer-facing materials that clearly communicate XBOWs value
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Develop audience segmentation, personas, and use cases to guide go-to-market strategy
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Collaborate with growth and content teams on messaging and campaign development
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Serve as a key voice of the customer and bring market insights into the product development process
Who You Are
Strong product marketing experience in an application security, developer tooling, or cybersecurity environment
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Fluent in the needs and mindset of security professionals or developerscan write and speak with technical credibility
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Comfortable operating as a team of one while the function is in its early stages
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Excellent writer and communicatoryou can turn complexity into clarity
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Bias for action, strong ownership, and a love of early-stage ambiguity
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A collaborative operator who loves jumping between strategy and execution
Bonus points:
Advanced Education: An MBA or advanced degree in computer science.
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Offensive Security Background: Hands-on experience in offensive security / appsec is a strong plus.
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Technical Proficiency: Proficient in multiple programming languages.
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Experience launching AI-driven or technically complex products
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Startup or founding team experience
What We Offer
Compensation & Equity: Competitive salary and a meaningful equity packageyoull be a true owner in what were building
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Career Growth: Build and shape the product marketing function with the opportunity to grow a team over time.
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Impactful Work: Youll define how we go to market, shape the product narrative, and play a critical role in how the world understands our mission.
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Mission-Driven Team: Join a company thats not just following the AI wavewere defining what the future of security looks like
What Else You Should Know
Location: Remote in the US (all team members are remote but we meet regularly and youre supported to travel to collaborate with colleagues in person)
Contract: Full-time.
Hiring Process
30-min introductory chat
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30 minutes with each of our leadership team
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Case-based working session
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30-min final meeting with our CEO and founder, Oege de Moor
We use AI every day its baked into how we build and sell. But when it comes to this job, were looking for someone who leads with curiosity, empathy, and real perspective. If thats you, wed love to talk.
We believe in people who are driven by curiosity and a willingness to learn. Even if you dont check every box, we encourage you to apply if youre excited about the role and our mission.
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