Senior Vice President, Paid Media

Senior Vice President, Paid Media

Zeno Group is a fiercely independent, global integrated communications agency, born from PR and built to challenge conventions. Our people bring bold ideas and fearless creativity to solve real business challenges. We are an award-winning agency that believes in the power of strategic communications to shape perceptions, shift behaviors and drive impact. Our digital media capability is fast-growing, and we're looking for a leader who is energized by building, inspiring, and evolving a future-forward paid media practice.

Zeno New York is looking for a dynamic, strategic, and visionary SVP, Paid Media to drive existing client business and shape the future of our fast-growing paid media offering. You will lead the development and execution of cutting-edge paid media strategies with a focus on paid social, programmatic display, SEM, and media partnerships while also playing a key leadership role within Zeno East and the broader U.S. digital team. This role is ideal for an entrepreneurial thinker with a passion for motivating high-performing teams, leading through change, and advising clients on where the future of media is headed. You'll be a key contributor to Zeno's paid media evolution helping define what's next for our offering, our clients, and our internal capabilities.

Key Responsibilities

• Lead the development of integrated media strategies to support full-funnel client objectives across brand storytelling, lead generation, and performance marketing.
• Serve as a visionary thought leader, contributing unique POVs on the evolving digital and social media landscape, platform innovation, and the convergence of earned, owned, and paid.
• Identify and advise on emerging AI implications, automation tools, and future-forward opportunities to enhance paid media programs.
• Shape and implement testing frameworks to uncover white space opportunities, guide investment decisions, and build media plans grounded in insights and innovation.
• Serve as a senior media advisor in new business pitches and client growth opportunities.
• Lead and inspire the New York-based paid media team, developing talent equipped for the next evolution of paid.
• Mentor, coach, and grow junior and mid-level talent with a hands-on leadership approach.
• Cultivate a high-performing, collaborative team culture that prizes curiosity, creativity, accountability, and fun.
• Oversee team resourcing, staffing, workflow, and hiring, ensuring balance and long-term capability growth.
• Actively partner with cross-functional teams in analytics, strategy, influencer, creative, and earned media to deliver cohesive, data-informed campaigns.
• Participate in the Global Paid Media Center of Excellence (COE) and collaborate with other regional leaders to evolve Zeno's media practice at a network level.
• Champion integration of media intelligence into client narratives, ensuring media insights are central to overall communications strategy.
• Own the scoping, pricing, and delivery oversight of all paid media scopes within the New York office.
• Oversee campaign pacing, optimization, performance tracking, and data interpretation, ensuring programs deliver business impact.
• Manage forecasting, budgeting, and operational planning for the paid media discipline.

Qualifications

• 12+ years of experience in paid media, with deep focus in paid social, programmatic, and SEM
• 5+ years of experience leading and growing high-performing teams
• Proven experience in platform tools including Meta, Google Ads, TikTok, and LinkedIn (Pinterest, Snapchat and all others are a plus)
• History working in Prisma strongly preferred
• Knowledge of research tools like Resonate
• Collaborative mindset with proven success in integrated agency environments; experience working closely with other subject matter experts, especially social strategy & analytics teams (Comms/PR team interaction a plus)
• Strong understand of performance metrics, media optimizations and ability to spot trends while translating to non-media fluent audiences
• History of success in high-stakes client counsel and tough Q&A conversations
• Strong attention to detail and project management capabilities; ability to thrive and perform in a fast-paced climate
• Experience in SEO and using SEO tools
• Experience with healthcare, consumer, or eCommerce clients is a plus
• Prior POVs or published thought leadership on the future of digital/paid media
• Experience shaping media offerings with AI tools or automation frameworks

$185,000 - $236,000 a year