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Wi?Fi Alliance is the worldwide network of companies that brings you Wi?Fi. Our vision is to connect everyone and everything, everywhere. Wi?Fi Alliance is the trusted leader for the Wi?Fi industry for 25 years, driving market needs, adoption, and innovation while removing barriers to technology adoption.
Position overview: Wi?Fi Alliance is seeking a Vice President of Marketing to drive industry and organizational growth through the development and execution of comprehensive marketing strategies. Lead the department responsible for Wi?Fi CERTIFIED technologies and Wi?Fi Alliance membership offerings, including the commercialization of new certifications and accelerating market adoption. The department also supports ongoing certification relevance, market development, advocacy, and member and industry engagement.
Duties
- Lead product and marketing strategy and manage the marketing organization across marketing communications, public relations, events, product management, product marketing, business development, demand generation, and market development activities
- Develop departmental plans and budget, and the strategies, tactics, and resources needed to achieve organizational goals
- Lead market focus in developing and sustaining industry certifications and enabling technologies; ensure clear positioning within the broader industry
- Drive demand for Wi?Fi Alliance offerings, including membership, product certification, and work area engagement
- Serve as media and analyst spokesperson; speak at industry events
- Contribute analysis and recommendations to organizational strategic planning
- Develop and implement strategies to enhance brand identity; oversee trademark defense resources and programs
- Lead development and delivery of reporting mechanisms to measure performance across the department
- Oversee market and industry analysis and research activities
- Engage and develop strong relationships with member company executives and other industry stakeholders
- Contribute industry knowledge to Board and executive dialogue
- Monitor and report on the health of Wi?Fi Alliance membership; develop initiatives to ensure continued health
- Oversee positioning, go?to?market strategy, and messaging for key programs and initiatives
- Interview, select, and retain team members; coach, manage, and evaluate performance
- Perform special projects as assigned to advance Wi?Fi Alliance operations
- Serve as a member of the executive leadership team
Experience
- 10 years of directly applicable experience, including 5 years of previous management experience
- Demonstrated success leading a marketing department
- Experience in successful budget development and management
- Experienced, media?trained industry spokesperson
- International experience is a plus
Skills & Behaviors
- Persuasive, polished, professional communicator with excellent written and verbal skills
- Strategic and analytical thinker; ability to see the broader impact on Wi?Fi technology
- Results?oriented with the ability to work independently toward business goals
- Collaborative and influential across internal and external stakeholders and geographies
- Agile in managing multiple projects and priorities
- Willing to travel frequently (approximately 25%); knowledge of wireless technology and trade associations preferred
Education & Other Requirements
- MBA preferred
- Proficient knowledge of Microsoft Office, social media, and marketing automation tools
- Position strongly preferred to be located in Austin, TX (within reasonable commuting distance). We may consider candidates near Santa Clara, CA. No relocation offered.
Compensation
Competitive compensation, benefits package, retirement (401k) with employer matching, PTO, and fitness allowance.
Wi?Fi Alliance staff travel internationally to engage with members, partners, and governmentan opportunity to gain global experience and witness the impact of Wi?Fi.
To apply, please submit your resume and a cover letter outlining your interest and salary requirements to cjones@wi?fi.org. For more about Wi?Fi Alliance, visit www.wi?fi.org. Wi?Fi Alliance participates in E?Verify. For more information, please refer to www.dhs.gov/E?Verify.
Seniority level
- Executive
Employment type
- Full-time
Job function
- Marketing and Sales
- Industries: Wireless Services
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Location notes: Austin, TX; Austin, Texas Metropolitan Area
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