Manager, PR & Digital Communications, Warner Music Latina

Manager, Communications & Digital Promo

At Warner Music Group, we're a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:

Curiosity: We do our best work when we're immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.

Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.

Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we're committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds an innovative global music company that retains the creative spirit of a nimble independent.

Your role: Based out of Miami, this role reports directly to the VP, Marketing & Artist Strategy for Warner Music Latina. In this role, you will be responsible for defining and executing innovative communication strategies that leverage both traditional media and digital channels to promote our artists and the WMG brand. You will be a key player in shaping artist branding, messaging, and media campaigns for new releases by blending traditional communications principles with digital, disruptive tactics.

Here you'll get to:

• Develop and implement comprehensive, integrated communication strategies and campaigns that combine press outreach with digital content.
• Lead strategic and executive management of Warner Music's public relations and media channels.
• Prepare and implement comprehensive promotional plans for artists and projects.
• Develop new, non-traditional methods of artist promotion to increase presence and fan engagement.
• Develop innovative, audience-first narratives that go beyond traditional press to spark conversation, build fandom, and drive engagement, while integrating a marketing-oriented approach.

Execution and Outreach

• Build and maintain relationships with both traditional and digital media, including podcasts, web platforms, and social media accounts, to secure prime promotional opportunities.
• Proactively pitch and place stories and feature pieces for our artists and the company brand across a full range of outlets, including digital, print, podcasts, TV, and social platforms.
• Drive artist exposure by delivering compelling pitches and building valuable media relationships.
• Provide strategic support for brand marketing, including executive and employee press.
• Serve as the primary point of contact between Warner Music Latina and external PR agencies, ensuring consistent messaging and quality of execution.
• Monitor and leverage cultural trends, viral moments, and Gen Z-driven conversations to keep artists at the center of relevant narratives.

Collaboration

• Collaborate with Marketing, A&R, and artist teams to develop engaging content and opportunities that increase visibility for new releases.
• Support and collaborate with Project Managers in the marketing strategies for their artists.
• Collaborate with finance teams to assist in budget planning and expense management related to communication and promotion activities.

Administrative and Reporting

• Create and distribute reports highlighting artist achievements and campaign performance, using data and insights to inform future strategies.
• Represent the organization at events and awards ceremonies, ensuring a strong presence and positive brand representation.
• Track and report on media coverage, sentiment, and campaign results to measure success and inform future strategies.

About you:

• 4+ years of relevant experience in digital communications, social media management, or public relations.
• Proven ability to manage multiple projects and prioritize time effectively.
• Expertise in influencer marketing and innovative digital promotion strategies.
• A deep and current understanding of major social networks and platforms (e.g., Instagram, TikTok, YouTube, Twitch, Discord, Reddit, Snapchat, Kick, Pinterest, etc.).
• Excellent written and verbal communication skills.
• A collaborative spirit with the ability to confidently engage with artists, management, staff, and partners.
• The ability to work autonomously and deliver results.
• A passion for music and a desire to redefine what it means to be a music company in the 21st century.

We'd love it if you also had:

• Experience working across a media or entertainment brand.
• Journalism/Communications degree a plus.

Warner Music Latina is the Latin division of Warner Music Group, representing US Latin in our Miami office. Warner Music Latina seeks to provide best in class service to its artist roster and to push the Latin culture forward, while breaking international barriers with its expertise to develop artists locally and in the global market.

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world's premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together, we are Warner Music Group: Independent Minds. Major Sound.

Love this job and want to apply? Click the "Apply" link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter. Don't be discouraged if you don't hear from us right away. We're taking our time to review all resumes, and to find the best people for WMG. Thanks for your interest in working for WMG. We love it here, and think you will, too.

This position requires a minimum of four days per week in the office. We value in-office collaboration and believe it's essential for talent development and fostering strong working relationships.

Warner Music Group is an Equal Opportunity Employer.