Overview
SEO Director - Lead the Digital Mission at Renaissance Recovery
Location: Huntington Beach, CA | Department: Marketing | Onsite/Full-Time
Compensation: Competitive salary + performance-based bonuses + full benefits
What You'll Do
As the SEO Director, you'll be responsible for owning and scaling our SEO efforts with a specific focus on the behavioral health, substance abuse, and mental health verticals. You'll lead a team and collaborate with content, design, and development to build and execute high-impact strategies that directly help people discover the life-saving services we offer.
- Develop and execute comprehensive SEO strategies to drive organic growth in a highly competitive healthcare space
- Lead keyword research and clustering efforts, prioritizing intent-driven queries specific to addiction treatment and mental health
- Create and oversee detailed content briefs using NLP-optimized structures tailored for medical and behavioral health SEO
- Optimize on-page, off-page, and technical elements to ensure strong domain authority and SERP performance
- Conduct regular site audits, address crawl and indexing issues, and improve Core Web Vitals
- Leverage AI/ML tools to scale content ideation, SEO audits, and competitive gap analysis
- Build and manage a backlink acquisition strategy with a focus on credibility and compliance
- Monitor and report SEO KPIs using tools like Google Search Console, GA4, SEMrush, Ahrefs, and others
- Stay ahead of algorithm changes, healthcare-specific search trends, and Google E-E-A-T updates
- Collaborate cross-functionally with content, clinical, and executive teams to align strategy with mission
What You Bring
- Minimum 3 years of hands-on SEO experience in the behavioral health, addiction treatment, or mental health sectors - required
- Proven success scaling SEO in a high-stakes, compliance-sensitive environment
- Deep understanding of ranking factors, structured data, and YMYL content standards
- Strong command of AI-powered SEO tools (Surfer SEO, Clearscope, MarketMuse, Frase, etc.)
- Experience managing or mentoring SEO/content team members
- Excellent communication skills with the ability to align SEO with business objectives
You'll Thrive Here If You Are
- A strategic thinker who's data-driven but user-first in execution
- A mission-driven leader motivated by purpose and impact
- Comfortable working in a fast-paced, startup-like environment with enterprise-level goals
- Respectful of the sensitivity surrounding addiction, recovery, and mental health topics
Why Join Renaissance Recovery?
- Make a Difference: Your expertise helps real people and families discover paths to recovery
- Competitive Compensation: Includes a strong salary package, performance bonuses, and full benefits
- Supportive Team Culture: Work with passionate professionals who care deeply about the mission
- Room to Grow: Be part of a rapidly expanding organization where your vision shapes the future
How to Apply
Ready to lead meaningful SEO strategy and make a real difference? Send your resume, relevant case studies or portfolio, and a short intro note to: HR@RenaissanceRecovery.com
Applicants with AI-enhanced SEO workflows and domain expertise in behavioral health will be prioritized.
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