Sr. Shopper Marketing Manager

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This role serves as a key marketing resource to the sales team and bottler partners, providing strategic support to enhance customer and shopper engagement. The focus is on developing insight-driven, tailored campaigns and annual marketing plans that align with brand strategies, while also meeting internal and external objectives. The role collaborates cross-functionally with sales, marketing, revenue growth management, category management, and shopper insights teams.

Primary Responsibilities

• Lead commercial and bottler communications as the marketing expert, ensuring program consistency across assigned accounts and regions.
• Leverage retailer and brand strategies to support new product launches, exclusive items, re-launches, sampling programs, seasonal campaigns, price promotions, and custom consumer promotions.
• Contribute to the development of annual business plans using category, shopper, and retailer-specific data to identify opportunities and translate brand strategies into actionable customer marketing and sales plans.
• Ensure all branding and logo usage complies with brand standards across point-of-sale (POS) materials and in-store activations.
• Collaborate with design teams and agencies to create impactful visuals and manage timely procurement and distribution.
• Lead the end-to-end execution of consumer promotions, including planning, agency coordination, legal compliance, prize fulfillment, creative development, and post-program performance analysis to optimize KPIs and ROI.
• Provide thought leadership in shopper marketing and contribute to sales team discussions by bringing a shopper behavior-based perspective to decision-making.
• Drive successful eCommerce initiatives in partnership with digital, sales, and bottler teams, supporting growth across loyalty programs, digital offers, shopper media, and other digitally enabled purchasing platforms.

Job Specifications

• Bachelors degree in Business, Marketing, or a related field required; MBA preferred.
• 7+ years in Field Marketing or Brand Management within the beverage or packaged goods industry.
• 5+ years working with beverage market distribution systems and developing eCommerce strategies.
• Advanced proficiency in Microsoft Office (PowerPoint, Excel, Word, Outlook, Teams).

Preferred Skills And Attributes

• Strong analytical skills and experience in data-driven marketing strategies.
• Proven ability to lead the development of creative marketing campaigns across media, digital, and promotional channels.
• Collaborative, relationship-driven leader with the ability to influence cross-functional partners.
• Results-oriented, strategic thinker with a passion for shopper marketing and brand growth.

Base Pay Range: $84,240 $112,320 (+)

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Staffing and Recruiting

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