Senior Digital Marketing Manager (B2B)

Linkby is a global VC-funded adtech business that connects both established and emerging D2C e-commerce brands with the worlds largest publishers including The Daily Mail, News Corp, Wirecutter, E! News, Cond Nast, Hearst, Katie Couric Media and hundreds more helping them work together more profitably and effectively than ever before through our suite of performance PR-driven products and services.

Were looking for a Senior Marketing Manager to help define and amplify our brand narrative as we scale across key global markets. This is a unique opportunity for a creatively driven, data-literate marketer to take ownership of our brands growth and content strategywhile also leading a small, high-performing team across performance, digital and design.

Youll work closely with leadership and cross-functional teams to shape go-to-market strategies, elevate our brand across digital channels, and drive meaningful inbound activity. This is a hands-on leadership role for someone whos equally comfortable executing content and campaigns as they are mentoring and managing others.

Please note that this is a hybrid role and three days are required in-office at our midtown office (Tues-Thurs).

Key responsibilities:

• Lead Linkbys global marketing strategy across brand, content, social and performance channels
• Manage and mentor a small team including our Head of Performance Marketing, Digital Marketing Manager, and offshore design resource
• Plan, write, schedule, and publish high-impact content on key channels such as LinkedIn that engages our audience, crafting compelling content that highlights case studies, new features and product developments, staff and culture and more
• Develop and maintain a clear, forward-looking marketing calendar that aligns with company priorities, product launches, and global events, ensuring consistent messaging across all channels
• Use our brand guidelines to design simple but engaging visual assets using tools like Canva for posting across LinkedIn, Instagram and other channels
• Write and update website copy, landing pages, newsletters, and other content as needed in a compelling and unique tone of voice
• Collaborate with teams across the business particularly sales, publisher partnerships, and product to turn business needs into compelling marketing output
• Monitor content performance using basic analytics tools and provide recommendations to improve reach, engagement, and quality over time
• Experiment with our expansion into Instagram and other relevant social platforms, developing content strategies tailored to each channel
• Create lightweight, social-first video content such as product explainers, founder interviews, or feature explainers

Preferred skills:

• 7+ years of experience across brand, content, and digital marketing, including 23 years in a team leadership role
• Demonstrated success in managing marketing campaigns and building engaged communities across various platforms
• Outstanding copywriting and editing skills, with the ability to distill complex ideas into simple, compelling messaging
• High level of skill in Canva or similar design tools (i.e. Adobe), with a keen eye for visual storytelling
• Excellent communication and collaboration skills, with the ability to juggle multiple projects and stakeholders in a fast-paced environment
• Experience creating and editing video content for social platforms
• Salary range of $105,000-$120,000 depending on individual experience
• Competitive ESOP (employee stock ownership plan)
• Competitive 401k options with employer match
• Free breakfast, snacks and happy hours at our office in Manhattan
• Regular team get-togethers

About Linkby

Linkby is a global VC-funded adtech business that revolutionizes the way established and emerging D2C ecommerce brands connect with leading publishers worldwide. Our suite of products and services empowers brands and publishers to collaborate profitably and effectively, driving performance-based cost-per-click revenue through trusted, quality content. Founded in Australia, Linkby operates out of Sydney, London, New York, Los Angeles, Toronto, Vancouver, Singapore and Malaysia.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Marketing Services

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