Product Marketing Principal, Technology & Platform

Overview

Product Marketing Principal, Technology & Platform at Kinaxis. This is a remote position. You can work from home and be located anywhere in the United States or Canada.

About Kinaxis

Kinaxis is a global leader in end-to-end supply chain management, powering the worlds supply chains to help preserve the planets resources and enrich the human experience. Kinaxis enables supply chain excellence for all industries, with more than 40,000 users in over 100 countries. Kinaxis values career growth, professional development, and a people-first culture. Kinaxis is committed to diversity, equity, and inclusion and sustainability initiatives.

Role responsibilities

• Define and execute platform and AI marketing strategies that support business goals across product-led growth, enterprise sales, and partner ecosystems.
• Develop positioning and messaging that articulates the business and technical value of Kinaxis platform services (e.g., data integration, extensibility, developer tools, AI/ML models).
• Lead the launch of new platform and AI capabilities, ensuring cohesive alignment across marketing, product management, and sales enablement.
• Serve as the voice of the customertranslating needs from IT, developer, and platform buyer personas into compelling narratives.
• Drive competitive intelligence related to platform strategy and architecture, and AI solutions, to inform positioning and win-loss initiatives.
• Create strategic enablement tools such as solution briefs, pitch decks, use case content, and technical narratives.
• Partner with demand generation and content teams to fuel awareness, consideration, and conversion through the full funnel.
• Monitor key performance indicators related to platform adoption and influence ongoing optimization.

Qualifications and experience

• 10+ years of B2B product marketing experience with 5+ years focused on platform or AI products, preferably within SaaS or supply chain industries.
• Strong background in market analysis, strategic positioning, and competitive intelligence.
• Proven ability to develop and execute high-level marketing strategies with measurable business impact.
• Strong leadership skills, particularly in cross-functional and matrixed organizations.
• Ability to balance strategic foresight with hands-on execution, driving meaningful outcomes.
• Proven success marketing to technical audiences including CIOs, enterprise architects, developers, and IT operations.
• Strong understanding of platform economics, ecosystem models, AI, and extensibility strategies.
• Experience launching platform capabilities and influencing roadmap direction through market research and customer insights.
• Ability to synthesize complex technical concepts into clear and differentiated messaging frameworks.
• Adept at navigating matrixed organizations and influencing cross-functional stakeholders.
• Proficiency with sales enablement tools (e.g., Highspot), product planning tools (e.g., Aha!, JIRA), and CRM/BI platforms (e.g., Salesforce, PowerBI).
• Excellent written and verbal communication skills, with a portfolio of content that demonstrates strategic clarity and technical depth.

Work with impact

Our platform directly helps companies power the worlds supply chains and deliver real-world outcomes across industries.

Perks and benefits

• Flexible vacation and Kinaxis Days (company-wide day off on the last Friday of every month)
• Flexible work options
• Physical and mental well-being programs
• Regularly scheduled virtual fitness classes
• Mentorship programs and training and career development
• Recognition programs and referral rewards
• Hackathons

Accessibility

Kinaxis welcomes candidates to apply to our inclusive community. We provide accommodations upon request to ensure fairness and accessibility throughout our recruitment process for all candidates, including those with specific needs or disabilities. If you require an accommodation, please reach out to recruitmentprograms@kinaxis.com. This contact is for accessibility requests only and cannot be used to inquire about application statuses.

Recruitment and AI note

Kinaxis is committed to a fair and transparent recruitment process. We use AI tools in the initial screening to compare resumes against the job description. Final hiring decisions are made by our human recruitment team. AI does not make final hiring decisions.

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