Marketing Coordinator

The Marketing Coordinator recommends, executes, and analyzes community and division-level marketing initiatives, with direction from the Director of Marketing, in accordance with established policies & procedures.Responsibilities:Execute marketing initiatives as outlined in the annual division marketing budgetAssist the Director of Marketing in planning the annual marketing budgetPrepare monthly budget report and present to Division President and Director of MarketingCode and submit invoices to the Director of Marketing for approvalCoordinate model home set up and maintenance, including merchandising and sales office installationAssist the Director of Marketing in creating model home expense reportsVisit division communities on a regular basis to ensure that all aspects of marketing initiatives are executed correctly, including model merchandising, display of marketing collateral and signageAssist in training of team members and participate in all team training sessionsUpdate procedures manuals as necessary to maintain accuracyExecute sales promotions according to department proceduresEvaluate effectiveness of sales promotions and present results to Division President and Director of MarketingIdentify target consumer groups (TCGs) for communities and products, based on researchEvaluate and recommend community outreach opportunities, including potential sponsorships and charitable giving, to the Division President and Director of MarketingPrepare and submit entries for awards and contestsCreate social media content and maintain a social media calendarAssist the Director of Marketing in formulating effective collateral, PR and signage strategiesCoordinate marketing material orders and weekly material shipments to communitiesEnsure adequate inventory levels of marketing materialsSchedule media including photography, videography and Matterport toursPlan and execute events (Realtor, consumer, employee appreciation, etc.)Promote a consistent brand image across all messaging, events, PR, and promotional materialsMonitor website to maintain accuracy, including coordination of monthly website reviews and content updatesAttend meetings and functions as necessary (occasionally after hours or on weekends)Maintain & distribute status and other reports/schedules on a regular basisComplete special projects as assignedManage key relationships with stakeholders outside of the organizationKey Interactions:Director of MarketingProject ManagersSales CounselorsSales ManagersDigital Marketing ManagerQualifications:4-year degree in marketing, communications, business, or a related field2 years of relevant experienceGeneral knowledge of digital marketing channels, such as social media and SEO preferred for effective collaboration with the digital marketing teamStrong time management and organizational skillsAbility to manage multiple complex projects with general direction and with minimal supervisionExcellent written and verbal communication skillsProficiency in Microsoft Office (Word, Excel, Outlook, PowerPoint) and working knowledge of Adobe Photoshop & InDesign#coventryhomes #coventry #newhomesales