Social Media Manager: YouTube Riverside, CA

Position Type: Student Worker
Department: Marketing

Overview:
Lead La Sierras YouTube content strategy through Shorts, long-form videos, livestreams, and
virtual tours. Tell powerful stories and create engaging live experiences for prospective students.
Great for someone whos organized, strategic, and passionate about video storytelling and
analytics.

Responsibilities:
- Create and upload daily YouTube Shorts and regular long-form videos
- Host and run livestreams for key events, campus spotlights, or student panels
- Monitor comments and questions during lives and reply in real time
- Maintain consistent video thumbnails and branding
- Build playlists for 360 virtual tours, student features, and academic programs
- Partner with external YouTubers to produce content on campus
- Coordinate with VP of Marketing to promote content through Google Ads

Goals:
- #1 Adventist school on YouTube
- #1 university in Riverside on YouTube
- 10 student enrollments through YouTube

Pay Rate: 16.50/hr.

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