Digital Marketing Manager

At Skeletal Dynamics, our mission is clear: to become the premier upper extremity company
on the planet. As the only medical device company solely dedicated to the upper extremity, we
are relentless in our pursuit of understanding the complex clinical challenges surgeons
faceand in delivering innovative, science-driven solutions that are supported by world-class
education and trusted service.

JOB SUMMARY:

The Digital Marketing Manager will be responsible for developing, implementing, and
optimizing comprehensive digital marketing strategies to support the companys growth,
branding, and product adoption goals. This role requires a mix of strategic thinking, creative
content development, and data-driven execution to reach and engage orthopaedic surgeons,
healthcare professionals, and other key stakeholders.

KEY RESPONSIBILITIES:

• Develop and execute digital marketing campaigns to support product launches, brand awareness, and lead generation.
• Create and manage content marketing strategies including blog posts, white papers, videos, email newsletters, and case studies.
• Manage and optimize the companys website, and oversee social media strategy and execution across LinkedIn, Twitter/X, YouTube, and other relevant platforms.
• Plan and manage digital advertising across key scientific journals, professional society websites, and other surgical-based platforms (Vu Medi, Orthobullets, etc.).
• Collaborate with clinical and product teams to ensure scientific accuracy and compliance in digital content.
• Maintain and improve the companys digital footprint in alignment with regulatory and brand guidelines.

QUALIFICATIONS:

• Bachelors degree in Marketing, Communications, Business, or a related field. MBA or relevant certifications a plus.
• 5+ years of digital marketing experience, preferably in the medical device, healthcare, or life sciences industry.