Sr Product Marketing Manager - Sportswear

About The Position

Our mission at Columbia Sportswear is to unlock the outdoors for everyone.

We are looking for a passionate and strategically minded Sportswear Product Marketing Manager to lead product marketing initiatives across a range of lifestyle and activity-based business categories. This role is ideal for someone with a strong track record of success in product marketing, a passion for outdoor performance & style, and who understands the unique needs of hikers, trail runners, and outdoor enthusiasts. You'll reflect the voice of the consumer, shaping product stories that resonate with target audiences, and drive brand loyalty.

How You'll Make A Difference

Outdoor-Focused Product Positioning: Craft compelling product narratives that highlight performance, style, durability, sustainability, and innovation tailored to outdoor consumers.

Go-to-Market Leadership: Drive seasonal GTM strategies for outdoor apparel collections, ensuring alignment across product, brand, and commercial.

Consumer & Market Insights: Analyze sportswear market trends, consumer behaviors, and competitor activity to inform product development and marketing strategies.

Product Lifecycle Management: Oversee the full lifecycle of sportswear productsfrom concept to launch, ensuring alignment with brand and long-term business goals.

Sales Enablement: Develop tools and training for sales teams and retail partners that highlight technical features, use cases, and brand storytelling to enable sell-in.

Cross-Functional Collaboration: Work closely with Product Creation, Product Line Managers, Designers, Merchants, and Digital Marketing to ensure cohesive and authentic messaging.

Performance Analysis: Track product and campaign performance, consumer feedback, and sell-through data to refine future strategies.

You Are:

A collaborator, communicator, and an effective presenter of strategies and storytelling

Someone with a deep understanding of the outdoor industry and consumer mindset

A strong project manager with cross-functional leadership skills

Naturally curious, with a hunger to keep learning

Passionate about being outdoors, be it hiking, trail running, angling, or backpacking

You Have:

Bachelor's degree in marketing, Business, or related field

5+ years of professional experience in marketing and/or product marketing, preferably in outdoor apparel, or accessories

Experience with technical product storytelling and performance marketing, ideally in the outdoor or sportswear industry

Excellent communication and presentation abilities

Data-driven experience using analytics, data management, and presentation tools (e.g., Excel, PowerPoint, etc.)

Experience with DTC and specialty outdoor retail channels

Familiarity with PLM systems and digital asset management tools

Knowledge of product development and insight-driven marketing

Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities.