Talnt Team
Head Of Global Marketing
Location: New York, NY
Our client is a leading provider of access to crypto through simple and easy-to-use products. Our mission is to build bridges into the world of cryptocurrency by creating DeFi accessibility through traditional financial standards. With offices in Zurich, London, and NYC, over $6.8B under management, and 13 exchanges currently supported using our proprietary technology, we are primed for significant growth.
About the Role
We are seeking a Head of Global Marketing to develop and execute our global marketing strategy, driving sales and propelling our brand by bridging TradFi and DeFi.
Strategic Planning and Vision
- Work cross-functionally to map out our marketing vision and business needs
- Drive marketing strategy and develop strategic marketing plans
- Develop and execute a cohesive brand strategy globally
- Partner with distribution and leadership to define go-to-market strategy
- Conduct market research and competitor analysis to identify industry trends and opportunities
Team Management
- Mentor and lead a high-performing marketing team
- Provide strategic guidance to the product marketing team
- Collaborate with global sales and service leadership to align marketing efforts with revenue goals
Infrastructure Operating Models
- Develop and implement an efficient and scalable operating model
- Lead company-wide roll-outs for content management, campaigns, and product launches
Requirements
- At least 8+ years of experience in the finance industry, preferably in asset management marketing
- Proven track record of success in developing and executing impactful marketing strategies
- Experience finding differentiated and scalable solutions in the industry
- Global business experience with strong industry connections and credibility
- Experience building and managing teams across marketing specialties
- Data-driven approach to decision-making and campaign optimization
- Exceptional leadership and team management skills
- Ability to quickly grasp complex concepts and stay ahead of industry trends