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The Retail Marketing Specialist is responsible for day-to-day management of retail marketing functions within JD Sports, Finish Line and Finish Line at Macys stores in the US. This individual will effectively exhibit JD Finish Lines core values of Customer, People, Winning, Community, and Financial Responsibility in everything they do by performing the following main duties:
- Partners with Retail Marketing Manager, Brand and Integrated Marketing teams to support and execute relevant marketing programs inclusive of print and digital needs execution, delivering appropriate specs, print production involvement and job management through tracking systems (such as Basecamp) and ensuring timely store delivery for print graphics and digital content deployment.
- Supports store digital screens across JD and Finish Line Macys. Responsible for working with appropriate Retail Marketing team members to understand the scope of the campaign, create and manage content creation tickets (Basecamp) and deploy content on launch day. Remove content from playlists when the campaign lifecycle has ended.
- Manages Finish Line and JD US marketing budget processes through PO creation, COOP invoicing, and reporting.
- Leads retail marketing efforts for moment-specific efforts, such as Tax Free Weekends, Holiday Gift Zone, Lease Required Advertising programs and other promotions.
- Manages and updates the Coupon Maintenance system.
- Manages Finish Line and JD Sports USA gift card programs, both internal and external channels, from creative project management, inventory and distribution.
- Responsible for collaborating cross-functionally regarding any internal requests and creative needs for the Corporate Requests to include management through execution.
- Additional duties and projects as required.
Required Education and/or Experience
Bachelors degree (B.A.) in Marketing, Advertising or Communications from a four-year college or university or equivalent combination of education and experience. 1-2 years of marketing, digital and/or retail experience required. Internal JD Finish Line experience strongly preferred.
Required Computer and/or Technical Skills
Should have basic to intermediate knowledge and abilities with Microsoft Word, Excel, and PowerPoint. Should be well-versed and a power user of current social media platforms including Instagram, SnapChat and Facebook. Understanding of Google Cloud platform and tools helpful.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Sit for more than 6 hours per shift
- Use hands to finger, handle and feel
- Reach with hands and arms
- Talk and/or hear
- Walk or move from one location to another
- Occasionally may need to climb, balance, stoop, kneel, or crouch
- Lift and/or move up to 10 pounds regularly and up to 25 pounds occasionally
- Punctuality and regular attendance consistent with the companys policies are required for the position.
- Average work week is 45-55 hours, which can vary depending on business need.
- The work environment for this position is a moderately noisy office setting.
- Spending approximately 20% time traveling (by air or land).
The company reserves the right to modify this job description with or without notice. Employees may be asked to perform additional duties outside of normal job scope on a temporary basis per company policy.
#LI-DNI
This job description is not intended to cover all aspects, duties, and/or responsibilities required of employees. Employees may be asked to perform additional duties outside of normal job scope on a temporary or permanent basis per company policy. The company reserves the right to modify this job description with or without notice.
EEO Statement:
The Finish Line, Inc. is an Equal Employment Opportunity employer and is committed to complying with all federal, state, and local EEO laws. The Finish Line, Inc. prohibits discrimination against employees and applicants for employment based on race or color, religion or creed, national origin, alienage or citizenship status, marital status, sex, pregnancy status, age, military status, disability, or any other characteristic or class protected by law. The Finish Line, Inc. provides reasonable accommodations in accordance with applicable laws, including for disabilities, pregnancy, and religious practices.
Seniority level
Seniority level
Entry level
Employment type
Employment type
Full-time
Job function
Job function
Marketing-
Industries
Retail
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Inferred from the description for this job
Medical insurance
Vision insurance
401(k)
Paid maternity leave
Tuition assistance
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