Social Media Manager

Direct message the job poster from Carpe Department: Marketing, Full time - Salaried About Carpe Carpe is the next generation of sweat care. Were reimagining the antiperspirant industry by creating science-backed, effective products that make sweat irrelevant. Founded by two sweaty guys, Carpe has grown into a thriving DTC brand with millions of loyal customers shopping through Amazon and our website. Our culture is fast-paced, data-driven, and deeply customer-obsessed and were just getting started. Role Overview Were looking for a creative, fearless, and highly organized Social Media Manager to lead Carpes organic presence across Instagram, TikTok, and YouTube. Youll be a hands-on content producer and strategist who thrives on jumping into trends, building community, and turning scrolls into superfans. This role is ideal for someone whos just as comfortable filming short-form content as they are managing a content calendar and engaging in comment threads. Youll collaborate across teams (marketing, ecommerce, CX) to ensure a unified and compelling brand presence that supports retention, brand loyalty, and acquisition. What Youll Do Develop and execute a social media content strategy across Instagram, TikTok, YouTube, and other emerging platforms Create and edit authentic, engaging social content from daily TikToks to IG Reels, story graphics, memes, and UGC compilations Own the content calendar, balancing product launches, brand moments, and reactive content tied to trends and cultural moments Be regularly in front of the camera, contributing to both organic social content and performance ad campaigns alongside the creative team Monitor comments and DMs, escalating customer issues and ensuring Carpes voice shows up consistently Partner with Customer Experience (CX) to translate social feedback into actionable insights and improve retention Collaborate with eCommerce and Marketing to align messaging around promotions, launches, and evergreen campaigns Track key KPIs (engagement, growth, content performance) and optimize based on weekly learnings Support the creative team during ad shoots helping with prep, organization, and execution to ensure smooth production Maintain a flexible schedule to accommodate spontaneous opportunities such as late-night shoots or last-minute travel (e.g., NYC trips for content capture) Who You Are 24+ years of experience running social for a DTC or CPG brand Strong creator instincts with a bias toward video-first content (TikTok, Reels, Shorts) Able to self-produce short-form video and graphics (using CapCut, InShot, Canva, or similar tools) Comfortable with rapid iteration, creative risk-taking, and wearing many hats Strong communicator with excellent writing and visual storytelling chops Organized and data-literate you understand how social ladders up to performance A culture sponge who stays tapped into internet trends and platform updates Bonus If You Have Experience working with a CX team to improve sentiment and support responses Familiarity with paid social boosting A love of testing and iterating based on real-time engagement metrics Experience working in a fast-paced, direct-to-consumer eCommerce environment What Youll Get Company-provided computer of your choice Health insurance coverage with Carpe contributing to a significant portion of the costs, with options for vision and dental coverage Employer-paid life insurance 401k Flexible PTO Company-provided snacks, drinks, lunches, etc. The chance to create the next consumer sensation, working alongside a team of brilliant, determined, and loving people Applying In order to be considered for the role, please email jess@mycarpe.com with your resume and a non-GPT/Claude written paragraph about why you'd be great for the role. Seniority level

Seniority level

Mid-Senior level Employment type

Employment type

Full-time Job function

Job function

Marketing and Sales Industries

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