Giftogram
About GiftogramGiftogram is a leading platform in the gift, reward, and incentive space, helping businesses of all sizes easily send digital and physical gift cards to employees, customers, and partners. Our mission is to simplify corporate gifting with a seamless, customizable experience.Since our founding in 2012, we've grown into one of the top B2B rewards and incentives platforms, serving mid-market companies, nonprofits, and Fortune 500 brands. As we enter our next phase of growth, we're expanding our leadership team to further accelerate our go-to-market strategy.At Giftogram, we foster a high-energy, collaborative culture where innovative problem-solvers thrive. We believe in building great products, moving fast, and driving measurable impact. Now, we're looking for a Head of Marketing to lead our brand, demand gen, and marketing strategy end to end. Learn more about our product at www.giftogram.comAbout the RoleWe're looking for a strategic, hands-on Head of Marketing to own and scale our entire marketing function. You'll be responsible for generating pipeline, building our brand, and growing a high-performing marketing team. This role is perfect for a B2B demand gen leader who's equally comfortable writing high-converting copy, analyzing attribution models, and rolling up their sleeves in HubSpot.You'll partner closely with the CEO, Sales, and RevOps teams to align marketing with revenue, while establishing Giftogram as a continued category leader in B2B gifting.You will have the opportunity to make a measurable impact from day one, shaping the future of our marketing strategy and brand presence.If you thrive in growth-stage environments, love the challenge of building from the ground up, and have a proven track record of driving growth through performance marketing and content, we'd love to hear from you. What You'll DoDrive Pipeline & GrowthOwn multi-channel demand generation campaigns across paid, organic, ABM, and emailLaunch and optimize performance marketing on LinkedIn, Google, and other platformsAnalyze attribution and engagement data daily to drive pipeline performanceReport on KPIs including MQLs, SQLs, CAC, ROAS, and velocity metricsBuild the BrandDevelop and refine Giftogram's brand story and value propositionLead content strategy-blogs, case studies, guides, webinars, and thought leadershipWrite or manage writers for high-converting landing pages, email nurture, and ad copyCreate sales enablement materials and internal GTM messagingScale the Team & SystemsBuild and mentor a lean, high-performing marketing teamHire strategically, balancing specialists, generalists, and agency/freelancer supportEstablish repeatable campaign playbooks and internal training programsFoster a test-and-learn culture with revenue accountabilityBe Hands-OnExecute campaigns in HubSpot and other MAP toolsPartner with sales to refine messaging based on call insights and buyer behaviorOwn landing page testing, email copywriting, and campaign reportingWhat We're Looking For7+ years of B2B marketing experience, with 3+ years focused on demand generationExperience building and scaling a marketing team from early stagesDeep knowledge of marketing automation (HubSpot preferred), paid media, and attributionStrong writing chops and an eye for brand storytellingMetrics-driven mindset with comfort in CAC, LTV, funnel velocity, and pipeline metricsExperience in SaaS or eCommerce marketingProven track record hiring, coaching, and growing top marketing talentBonus PointsExperience with account-based marketing (ABM)Knowledge of AEO/SEO strategies to support organic growthBackground in scaling PLG or hybrid sales-led/PLG organizationsPay & BenefitsIn addition to a competitive salary, we offer a comprehensive benefits package, including:Equity opportunities401(k) plan with company matchMedical, dental, and vision insuranceHybrid work schedule and unlimited PTOWe believe in rewarding talent and dedication with a supportive, high-growth environment and benefits that help you thrive-both personally and professionally.