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About The Company
Crimson Wine Group is a premier collection of estate-based, luxury wine brands dedicated to crafting exceptional wines and direct-to-consumer experiences. Our commitment to quality, innovation, and hospitality drives everything we do. Through our portfolio, we cultivate meaningful customer relationships while delivering outstanding wines and service across all channels. As we grow our DTC presence, we are looking for innovative professionals who share our passion for wine and customer engagement. About The Company
Crimson Wine Group is a premier collection of estate-based, luxury wine brands dedicated to crafting exceptional wines and direct-to-consumer experiences. Our commitment to quality, innovation, and hospitality drives everything we do. Through our portfolio, we cultivate meaningful customer relationships while delivering outstanding wines and service across all channels. As we grow our DTC presence, we are looking for innovative professionals who share our passion for wine and customer engagement.
About The Role
We are seeking a skilled and results-oriented
Email Marketing Specialist
to manage the development and execution of omnichannel campaigns that drive direct-to-consumer growth across Crimson Wine Groups premium wine portfolio. This fully remote role is responsible for strategizing and executing marketing communications via email, SMS, and web promotions using advanced CRM tools. The ideal candidate will be a detail-oriented marketer with strong analytical capabilities, creative flair, and a deep understanding of customer lifecycle marketing.
Responsibilities
Lead end-to-end email and SMS campaign execution using the Braze CRM platform across all brand entities Collaborate on the editorial calendar to align campaigns with business goals and seasonal sales opportunities Assist in designing and deploying automated customer journeys for lifecycle marketingfrom acquisition to retention Create compelling email templates, manage creative assets, and optimize landing pages for campaign performance Execute robust quality assurance and testing protocols prior to campaign deployment Conduct A/B testing and performance analysis to refine campaigns and improve KPIs Analyze customer demographics and behavior to drive strategic segmentation and targeting Manage multiple digital systems for content management, analytics, e-commerce, and lead capture Monitor and report campaign performance, providing actionable, data-driven insights for continuous improvement
Qualifications
Bachelors degree in Marketing, Communications, Design, Business, or a related field Minimum of 3 years of professional experience in email and digital marketing Proficiency with CRM platforms such as Braze, Klaviyo, or HubSpot (Braze preferred) Working knowledge of HTML/CSS for email formatting and Microsoft Office tools Experience with image editing tools for digital marketing purposes Strong organizational skills with the ability to manage multiple campaigns simultaneously Analytical mindset with a demonstrated ability to make data-informed decisions Excellent verbal and written communication skills Experience or interest in the wine industry and DTC best practices is highly desirable Familiarity with Commerce7 and e-commerce platforms is a plus
Benefits
Fully remote work flexibility Opportunity to work with a respected portfolio of premium wine brands Collaborative and creative marketing team environment Exposure to advanced CRM and digital marketing platforms Opportunities for professional development and growth in a dynamic industry
Equal opportunity
Crimson Wine Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, disability, or veteran status.
Seniority level
Seniority level
Associate Employment type
Employment type
Full-time Job function
Job function
Marketing Industries
Technology, Information and Internet Referrals increase your chances of interviewing at Wiraa by 2x Get notified about new Email Marketing Specialist jobs in
California, United States . Email Marketing / Campaign Specialist Remote Work
Email Marketing Specialist - Crimson Wine Group
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Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr
Crimson Wine Group is a premier collection of estate-based, luxury wine brands dedicated to crafting exceptional wines and direct-to-consumer experiences. Our commitment to quality, innovation, and hospitality drives everything we do. Through our portfolio, we cultivate meaningful customer relationships while delivering outstanding wines and service across all channels. As we grow our DTC presence, we are looking for innovative professionals who share our passion for wine and customer engagement. About The Company
Crimson Wine Group is a premier collection of estate-based, luxury wine brands dedicated to crafting exceptional wines and direct-to-consumer experiences. Our commitment to quality, innovation, and hospitality drives everything we do. Through our portfolio, we cultivate meaningful customer relationships while delivering outstanding wines and service across all channels. As we grow our DTC presence, we are looking for innovative professionals who share our passion for wine and customer engagement.
About The Role
We are seeking a skilled and results-oriented
Email Marketing Specialist
to manage the development and execution of omnichannel campaigns that drive direct-to-consumer growth across Crimson Wine Groups premium wine portfolio. This fully remote role is responsible for strategizing and executing marketing communications via email, SMS, and web promotions using advanced CRM tools. The ideal candidate will be a detail-oriented marketer with strong analytical capabilities, creative flair, and a deep understanding of customer lifecycle marketing.
Responsibilities
Lead end-to-end email and SMS campaign execution using the Braze CRM platform across all brand entities Collaborate on the editorial calendar to align campaigns with business goals and seasonal sales opportunities Assist in designing and deploying automated customer journeys for lifecycle marketingfrom acquisition to retention Create compelling email templates, manage creative assets, and optimize landing pages for campaign performance Execute robust quality assurance and testing protocols prior to campaign deployment Conduct A/B testing and performance analysis to refine campaigns and improve KPIs Analyze customer demographics and behavior to drive strategic segmentation and targeting Manage multiple digital systems for content management, analytics, e-commerce, and lead capture Monitor and report campaign performance, providing actionable, data-driven insights for continuous improvement
Qualifications
Bachelors degree in Marketing, Communications, Design, Business, or a related field Minimum of 3 years of professional experience in email and digital marketing Proficiency with CRM platforms such as Braze, Klaviyo, or HubSpot (Braze preferred) Working knowledge of HTML/CSS for email formatting and Microsoft Office tools Experience with image editing tools for digital marketing purposes Strong organizational skills with the ability to manage multiple campaigns simultaneously Analytical mindset with a demonstrated ability to make data-informed decisions Excellent verbal and written communication skills Experience or interest in the wine industry and DTC best practices is highly desirable Familiarity with Commerce7 and e-commerce platforms is a plus
Benefits
Fully remote work flexibility Opportunity to work with a respected portfolio of premium wine brands Collaborative and creative marketing team environment Exposure to advanced CRM and digital marketing platforms Opportunities for professional development and growth in a dynamic industry
Equal opportunity
Crimson Wine Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, disability, or veteran status.
Seniority level
Seniority level
Associate Employment type
Employment type
Full-time Job function
Job function
Marketing Industries
Technology, Information and Internet Referrals increase your chances of interviewing at Wiraa by 2x Get notified about new Email Marketing Specialist jobs in
California, United States . Email Marketing / Campaign Specialist Remote Work
Email Marketing Specialist - Crimson Wine Group
California, United States $70,000.00-$75,000.00 1 day ago Marketing Coordinator Remote (Law Firm)
California, United States $40.00-$45.00 3 days ago San Francisco, CA $81.53-$119.25 2 weeks ago Los Angeles, CA $81.53-$119.25 2 weeks ago Online Developer Experience Lead, Marketing
Digital Marketing Analyst (Contract Paid Media Focus)
Live Session Instructor - Digital Marketing
Adjunct Faculty - Department of Digital and Strategic Marketing
Proposal Coordinator (Heavy Civil Construction)
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Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr