Manager, Communications - Lyft Ads and Business Job at Lyft in New York

Overview

Manager, Communications - Lyft Ads and Business. Join to apply for the Manager, Communications - Lyft Ads and Business role at Lyft.

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.

We are seeking a Communications Manager, Lyft Ads and Business Verticals to oversee our fast-growing Lyft Ads and Business team while supporting various verticals, including education, transit, enterprise, and healthcare. You will be at the forefront of positioning Lyft\'s advertising solutions and vertical market initiatives through strategic communications counsel and tactical execution across traditional, digital, and emerging media channels. You will partner with leadership on Lyft Business and identify key opportunities for events, press and industry presence primarily in business travel and healthcare.

Responsibilities

• Provide strategic communications counsel to the Lyft Ads team and vertical business leaders, helping shape messaging and positioning for advertising products and vertical market initiatives
• Drive proactive communications strategies for Lyft Ads from conception to execution, securing media coverage and thought leadership opportunities in the digital advertising space
• Juggle multiple priorities across education, transit, healthcare, and business travel verticals, ensuring consistent messaging while tailoring communications to specific industry audiences
• Own and maintain messaging frameworks for Lyft\'s advertising solutions and vertical market offerings, incorporating latest performance data, product updates, and industry insights
• Identify and capitalize on earned media opportunities within the digital advertising ecosystem and vertical markets
• Collaborate with product marketing, sales, and business development teams to create narratives that advance Lyft Ad\'s growth objectives
• Build and maintain relationships with trade media, industry analysts, and key stakeholders across advertising technology and vertical market sectors
• Develop thought leadership content and speaking opportunities for executives at industry conferences and events in coordination with internal teams
• Provide strategic communication support to Lyft Ad leadership, including talking points, briefing materials, and key messages for high-stakes meetings and presentations
• Partner with functions across the company (including advertising operations, product, sales, and vertical business units) to ensure accurate and compelling storytelling

Experience

• 7-10 years of communications experience, preferably with digital media, advertising technology, or B2B vertical markets
• Demonstrated understanding of the digital media industry, including programmatic advertising, measurement, and emerging ad tech trends
• Proactive self-starter who can identify opportunities and drive initiatives independently
• Experience providing strategic counsel to senior executives and cross-functional business leaders
• Ability to juggle multiple priorities across different business verticals while maintaining quality and strategic focus
• Experience building strategic communications plans across external channels including trade media, industry publications, and thought leadership platforms
• Strong writing and business communication skills, with the ability to translate complex technical concepts for diverse audiences
• Proven ability to build strong relationships across organizational boundaries and with external stakeholders
• Experience working with B2B and vertical market media to shape industry narratives and drive business outcomes
• Comfort with ambiguity and ability to thrive in a fast-paced, rapidly evolving business environment

Benefits

• Great medical, dental, and vision insurance options with additional programs available
• Mental health benefits
• Family building benefits
• Child care and pet benefits
• 401(k) plan
• Paid time off and holidays; discretionary PTO for salaried employees; paid time off for hourly employees
• 18 weeks of paid parental leave for eligible parents
• Subsidized commuter benefits
• Lyft Pink benefits and access to Ridership Program

Additional Information

Lyft is an equal opportunity employer committed to an inclusive workplace that fosters belonging. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, age, genetic information, or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.

Hybrid work arrangement: in-office on a hybrid schedule—3 days per week (Mondays, Wednesdays, and Thursdays) in the office. Hybrid roles may have up to 4 weeks per year of remote work flexibility. Recruiter can provide more information about in-office perks.

Salary: The expected base pay range for this position in the New York City area is $108,000 - $135,000. Range depends on qualifications, experience and location. This range is not inclusive of potential equity, bonus, or benefits. Total compensation varies based on factors including qualifications, experience, and location. Recruiter can share more details during the hiring process.

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing, Public Relations, and Writing/Editing