WISC-TV is hiring: Broadcast Inventory Specialist in La Crosse

Join to apply for the Broadcast Inventory Specialist role at WISC-TV

Morgan Murphy Media is seeking a full-time Broadcast Inventory Specialist to join our Broadcast Traffic department in La Crosse/Madison, WI. This role is crucial in maximizing revenue for our television stations through strategic spot placement. The ideal candidate will work closely with sales, marketing/promotions, and programming departments to deliver an on-air product that achieves positive outcomes for both our stations and clients. We are looking for a proactive, detail-oriented professional with excellent organizational and interpersonal skills, capable of working independently to meet tight deadlines.

This position offers flexible work arrangements and can be performed in-office, remotely, or in a hybrid model. The specific arrangement will be determined based on the candidate’s experience and geographic location.

What You’ll Do

• Schedule commercial advertisements and promotional announcements according to broadcast schedules for WKBT-TV (CBS) and EISC-TV (MyNetwork) to ensure all spots are accurately slotted to maximize revenue.
• Communicate with sales, programming, and production teams to manage and resolve scheduling conflicts.
• Coordinate with Sales/Traffic team members on the movement or preemption of spots for missing material.
• Prepare traffic logs, reports, and documentation related to commercial broadcasts.
• Enter and maintain orders for some house accounts.
• Serve as a backup to other Traffic department team members:
  • Serve as primary back-up for scheduling commercials on WISC-TV (CBS) and EKBT-TV (MyNetwork).
  • Serve as primary back-up for continuity for our CBS and MyNetwork stations in Madison and La Crosse.
  • Receive and maintain traffic instructions from station clients, assign unique numbers to individual commercials.
  • Create dub lists.
  • Assist with downloading commercial spots in coordination with the Master Control Department.
• Serve as secondary back-up for format / program changes.
• Input program formats with program numbers, break structures, and log timings based on program schedules / program orders.
• Other duties as assigned.

What You’ll Bring

• WideOrbit Traffic or related Traffic software knowledge is a plus.
• Solid data-entry and organizational skills.
• Continuously optimizing traffic workflow and processes to improve efficiency and accuracy.
• Knowledge of commercial instruction terminology preferred.
• Excellent oral and written communication skills.

What WKBT TV/News 8 Now Offers

• We’re a dynamic and family-owned business that values our employees, our culture, and our community.
• We are a team of talented and creative professionals. Who wouldn’t want to work with the best in the business?
• Medical, dental, vision, prescription, life and long-term disability insurance, EAP, flexible spending account, 401(k), paid time off including vacation, sick, and holidays.

Morgan Murphy Media is an equal-opportunity employer.

Location: La Crosse, WI (remote/hybrid options available based on experience and location).

We’re committed to equal opportunity in employment and do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, or any other protected status.