Content Creator Job at Kaskaid Hospitality in Eden Prairie

Benefits

• 401(k)
• Competitive salary
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Content Creator - Roles and Responsibilities

Position Overview

The Content Creator will be responsible for developing, creating, and managing engaging digital content across multiple restaurant brands and revenue streams within Kaskaid Hospitality group. This role requires creativity, brand consistency, and the ability to adapt messaging across diverse dining concepts while driving customer engagement and revenue growth.

Brand Portfolio

• CRAVE - Casual dining
• Boketto - Upscale dining experience
• Parlay - Sports bar/entertainment venue
• Union Rooftop - Rooftop dining and events
• Butcher's Tale - Specialty dining
• Brits Pub - Traditional pub atmosphere
• Group Sales & Private Dining - Event and catering services

Primary Responsibilities

• Content Development & Creation: Develop and execute comprehensive social media content calendars for all restaurant brands
• Create high-quality visual content including photography, videography, and minimal graphic design
• Write compelling copy that reflects each brand's unique voice and personality
• Produce content for multiple platforms including Instagram, Facebook, TikTok, LinkedIn, and brand websites
• Collaborate with kitchen teams to capture food photography and behind-the-scenes content
• Create promotional materials for special events, menu launches, and seasonal campaigns

Brand Management & Consistency

• Maintain brand standards and visual consistency across all platforms and brands
• Develop brand-specific content strategies that align with each restaurant's target audience
• Adapt messaging and tone appropriately for each brand while maintaining overall company values
• Monitor brand mentions and engage with customers across all digital platforms
• Ensure all content aligns with current marketing campaigns and promotional strategies

Group Sales & Private Dining Support

• Create compelling visual content showcasing private dining spaces and capabilities
• Develop marketing materials for group sales presentations and proposals
• Capture event photography and create post-event content for testimonials and future marketing
• Collaborate with sales team to create customized content for prospective clients
• Maintain content library of venue spaces, setup options, and group dining experiences
• Support event marketing through targeted social media campaigns

Analytics & Performance Tracking

• Monitor social media metrics and engagement across all brand platforms
• Provide regular reporting on content performance and audience growth
• Use insights to optimize content strategy and improve engagement rates
• Track ROI on social media campaigns and promotional content
• Collaborate with marketing team to align content performance with overall business goals

Cross-Functional Collaboration

• Work closely with restaurant managers to understand operational needs and promotional opportunities
• Coordinate with marketing team on integrated campaigns and brand initiatives
• Partner with culinary teams for menu photography and recipe-based content
• Support PR efforts through content creation for media outreach and press events
• Collaborate with graphic designers and external vendors as needed

Community Engagement

• Respond to comments, messages, and reviews in a timely and brand-appropriate manner
• Build and maintain relationships with local food bloggers, influencers, and community organizations
• Identify opportunities for user-generated content and community partnerships
• Monitor local trends and events for relevant content opportunities
• Represent brands at community events and networking functions as needed

Required Skills & Qualifications

Technical Skills

• Experience with social media management platforms (Hootsuite, Sprout Social, etc.)
• Strong photography and basic videography skills
• Knowledge of social media best practices across multiple platforms
• Understanding of SEO principles and hashtag strategy
• Basic graphic design capabilities

Professional Skills

• 2+ years experience in social media marketing or content creation
• Experience in hospitality, restaurant, or food and beverage industry preferred
• Strong written and verbal communication skills
• Ability to manage multiple brands and priorities simultaneously
• Understanding of different target demographics and how to tailor content accordingly
• Experience with event marketing and group sales support preferred

Personal Attributes

• Creative mindset with strong attention to detail
• Ability to work independently and manage time effectively
• Flexible schedule to accommodate evening and weekend events
• Strong interpersonal skills for customer engagement and team collaboration
• Passion for food, hospitality, and creating memorable experiences
• Ability to adapt quickly to changing priorities and brand needs

Key Performance Indicators

• Social media engagement rates across all brand platforms
• Follower growth and audience quality metrics
• Content creation output and consistency
• Customer response time and satisfaction on social platforms
• Support of group sales and private dining revenue through content marketing
• Brand consistency and adherence to guidelines
• Contribution to overall marketing campaign success

Reporting Structure

Reports to: Marketing Manager/Director | Collaborates closely with: Restaurant Managers, Group Sales Team, Culinary Teams, External Marketing Partners

Flexible work from home options available.

Compensation: $70,000.00 per year

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Our staff is our family, and our family is passionate about creating memories for our guests. It’s our number one goal to make sure that every single guest has a memorable dining experience, and our KASKAID family is here to make that happen. We anticipate our guests needs, recommend exciting new dishes, introduce them to new flavors, and work extremely hard to make sure that our guests dining experience at KASKAID becomes a fantastic memory of time spent with friends and family.

Our Mission

Do WHATEVER it takes to make EVERY guest happy!

Our Vision

To be the leading purveyor of the spirit of hospitality

Our Values