Associate Director, Content Strategy Job at VML in Kansas City

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Overview

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, including insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

What You’ll Do

• Content Strategy – Create clear, concise briefs that outline objectives, key problems to solve, and deliverables to set teams up for success.
• Translate organic search insights and audience research into strategic recommendations guiding content development.
• Conduct content audits and competitive reviews to identify gaps, redundancies, and opportunities across web, email, and other digital touchpoints.
• Participate in quarterly trend planning, synthesizing SEO and analytics inputs into actionable content needs (e.g., editorial, recipes, imagery).
• Ensure brand consistency and content best practices across the client’s owned digital channels (websites, email, and culinary/lifestyle content).

• Client Partnership & Team Collaboration – Serve as a strategic partner to clients and agency teams, presenting insights, briefs, and recommendations; guide conversations toward content solutions.
• Collaborate with the Organic Search lead to merge search-driven insights with strategic storytelling.
• Provide feedback and guidance to creative and development teams to ensure content execution aligns with strategy.

• Department Responsibilities – Manage junior content strategists, provide coaching to elevate team output; proactively manage workload and meet deadlines; drive strategic initiatives for long-term growth.

What You’ll Need

• Experience: 6–8 years in digital content strategy, brand strategy, CX, communications, or related fields, with proven omnichannel content planning experience.
• Strategic Skills: Ability to translate insights (SEO, analytics, competitive audits, brand strategy) into actionable recommendations and briefs.
• Executional Strength: Hands-on ability to create briefs, conduct audits, and synthesize insights into clear next steps; a proactive, do-er mindset.
• Collaboration: Track record of active participation in meetings and workshops, building strong client and creative team relationships.
• Communication: Strong writing and presentation skills, especially in developing clear, concise PowerPoint briefs.
• Innovation & Curiosity: Interest in emerging trends, AI, and content optimization techniques to keep work fresh and relevant.

Salary & Benefits

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on location, experience, and qualifications. We offer a competitive benefits package. Salary range: $90,000 USD - $180,000 USD.

We follow a hybrid work model, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss with the hiring team during the interview process.

EEO & Privacy

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination. We are committed to a culture of respect where everyone belongs and has equal opportunities to progress in their careers.

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VML is a WPP Agency. For more information, visit our website and follow VML on social channels.