Public Relations Account Executive, B2B Tech & Professional Services Job at Hig

Overview

Public Relations Account Executive, B2B Tech & Professional Services at Highwire. We are a modern strategic communications and digital marketing agency designed for disruptive companies, working with high-growth technology companies and established brands looking to reinvent themselves.

Highwire believes that storytelling fuels transformation and fosters an inclusive environment where everyone can feel safe, celebrated and worthy. We are a values-driven agency with a people-first culture focused on diversity, inclusion and belonging, and we aspire to change our industry and build a better future for all.

Responsibilities

• Media/Influencer Relations
• Maintain strong knowledge of media and influencers relevant to clients’ business
• Proactive media engagement and storyline development
• Develop and maintain relationships with regular media and influencer targets
• Secure coverage for each account according to team goals
• Client Service/Management
• Facilitate media briefings across client accounts and provide feedback to clients
• Own portions of client PR calls
• Provide counsel on media opportunities and coverage
• Present quarterly/yearly account progress (as needed)
• Own key elements of the PR program (analysts, influencers, speaking, content, etc.)
• Become a go-to resource for client contact
• Writing Proficiencies
• Generate press releases and related content that meets client satisfaction with minimal edits
• Produce and edit award submissions, press releases, fact sheets, backgrounders, biographies, tour reports, briefing books, contributed articles, speaking opportunity abstracts, pitches, Q&As, company memoranda and general team correspondence; responsible for their production and assembly
• Professional, articulate and timely client communication
• Develop consistent, creative, successful pitches
• Agency Operations
• Mentor junior staff, assist in development of goals, and conduct annual reviews and quarterly check-ins
• Participate in new business process including proactively identifying targets, research and presenting at pitches
• Identify and attend networking events
• Maintain a respectful, enthusiastic, and professional attitude towards coworkers, clients, and outside colleagues; lead by example
• Support teams and manage up and down
• Responsible use of flexible work policies
• Use Highwire social channels; write for Highwire blog
• Mentor junior staff to elevate development
• Self Development
• Set quarterly goals with principals; track against goals and demonstrate growth
• Prioritize responsibilities based on impact, timelines, workflow and client goals
• Drive projects forward independently with minimal managerial follow-up
• Identify areas for self-improvement and propose solutions to management
• Meet deadlines or provide sufficient notice if unable to meet them

Qualifications

• Ideal candidate has 2-3 years of PR experience (agency or startup), with solid relationships and strong social media awareness
• Exceptional writing ability
• On the cusp of discovering a role to develop leadership skills in a forward-thinking agency

Highwire Perks

• Competitive salary
• Merit-based bonuses and promotions
• Hybrid work model
• Excellent vacation policy with extended breaks for summer and winter holidays
• Empower Hours on Fridays; team can log off by 3pm
• 401K Match
• Medical and dental benefits / FSA
• Paid Parental Leave
• Home office equipment stipend
• Commuter Benefit
• Growth Mindset Stipend of $100 annually for books, exhibitions, etc
• Technology reimbursement
• Wellness benefit
• Donation Match
• Mentorship
• Monthly recognition programs
• Employee referral bonus
• New business referral bonus
• Quarterly Highwire events
• Dog-friendly work environment
• Supportive, nurturing environment with opportunities for learning and growth

Note: The duties delineated above will vary depending on the needs of each specific account. The role may include other duties requested by supervisors. We are actively seeking candidates passionate about tech PR and interested in future opportunities.