Media Buyer, Paid Search Job at Centerfield Corporation in New York

Media Buyer, Paid Search

New York, NY / Media Operations Media Operations / Full-time / Remote

Hi, We're Centerfield. Super-powered customer acquisition. Centerfield delivers outcome-based digital marketing solutions and personalized omnichannel experiences for the worlds leading brands. Powered by our proprietary Dugout platform, Centerfield acquires customers at scale for leading residential service, insurance, e-commerce and B2B brands. Centerfields digital experiences and digital brands, such as and , reach more than 150 million in-market shoppers annually. Centerfield is headquartered in Silicon Beach and proud to be recognized as a Best Place to Work in Los Angeles.

The Opportunity... Centerfield is a large purchaser of online traffic to our Owned and Operated sites and is looking for an entrepreneurial-minded individual to fill our Search Engine Marketing (SEM) Media Buyer role. You'll join a fast-paced team of paid search experts collaborating to deliver top-notch results to a diverse set of top brands worldwide. This position requires a comprehensive understanding of Google Ads and Microsoft Ads along with an ability to scale and optimize campaigns to drive profitability.

How You'll Contribute...

• Plan, launch, and execute digital ad campaigns to increase awareness and drive new user acquisition through our Owned & Operated sites
• Test, monitor, and flawlessly execute Paid Search tactics to optimize campaigns, manage budgets, analyze data, and extrapolate insights
• Identify new opportunities to drive revenue and profitability within Googles advertising opportunities (Search, Display, Remarketing, and Video)
• Conduct A/B testing on ad copy and landing pages to continue to refine and improve conversion
• Extract campaign data & generate reports that summarize campaign performance to provide further actionable insights
• Present campaign performance reports to direct and cross-functional teams
• Stay informed on emerging technologies and trends related to paid search and digital marketing best practices to help contribute innovative and strategic ideas to the team
• Work collaboratively with cross-teams (Paid Social, SEM, Programmatic, Display, + Paid Social) when developing campaign strategy and evaluating performance

What We're Looking For...

• 2+ years of experience in digital marketing/advertising directly related to Search Engine Marketing (Google, Microsoft, etc.) with an emphasis on direct response campaigns (CPA, CPL, CPC, ROI, ROAS)
• Bachelors degree in marketing or a qualitative field such as economics, math, statistics, finance, etc.
• Hands-on campaign and optimization experience
• Thorough understanding of real-time bidding auctions and bid strategies
• Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing
• Excellent organizational skills and the ability to juggle multiple responsibilities
• Exceptional analytical abilities with a high attention to detail
• An independent worker with strong time management and organization skills
• The ability to identify trends and turn data into actionable business insights and hypotheses
• Self-starter mentality with drive to succeed
• Strong proficiency in Microsoft Excel

Bonus Points:

• Experience using SA360
• Experience using Tableau

Life at Centerfield...

• Competitive salary + semi-annual bonus
• Unlimited PTO take a break when you need it!
• Industry leading medical, dental, and vision plans + generous parental leave
• 401(k) company match plan fully vested day 1
• Award winning culture & unprecedented team spirit (featured in LA Business Journal & Built In LA)
• Paid charity and volunteer days (local mentor programs, adopt a pet, beach cleanup, etc.)
• Career growth we enjoy promoting from within!

$70,000 - $90,000 a year

To learn more, visit us Here.

Interviews will take place after resumes have been screened for minimum requirements. Please note that this position is not restricted solely to the responsibilities listed above and that the job scope and responsibilities are subject to change.

Centerfield Media is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected under federal, state or local law.

#J-18808-Ljbffr In Summary: Centerfield Media is a large purchaser of online traffic to our Owned and Operated sites and is looking for an entrepreneurial-minded individual to fill our Search Engine Marketing (SEM) Media Buyer role . The position requires a comprehensive understanding of Google Ads and Microsoft Ads along with ability to scale and optimize campaigns to drive profitability . En Español: Centerfield ofrece soluciones de marketing digital basadas en resultados y experiencias omnicanal personalizadas para las marcas líderes del mundo. Alimentado por nuestra plataforma Dugout propietaria, Centerfield adquiere clientes a gran escala para los principales servicios residenciales, seguros, comercio electrónico y marcas B2B. Centersfield experiencia digital y marcos digitales, tales como y , alcanzan más de 150 millones de compradores en el mercado cada año. Centerfield tiene su sede en Silicon Beach y se reconoce como un mejor lugar para trabajar en Los Ángeles. The Opportunity... Centerfield es un importante comprador de tráfico online para nuestras campañas de búsqueda propiedad y rentable y está buscando una empresa individual con espíritu empresarial que llene nuestros motores de busca (SEM) y la capacidad de comercialización de Google Ads. Planificar, lanzar y ejecutar campañas publicitarias digitales para aumentar la conciencia e impulsar la adquisición de nuevos usuarios a través de nuestros sitios propietarios y operados Teste, monitoree y ejecute perfectamente las tácticas de búsqueda pagada para optimizar las campaña, gestionar presupuestos, analizar datos y extrapolar conocimientos Identifique nuevas oportunidades para generar ingresos y rentabilidad dentro de las oportunidades de publicidad de Google (Búsqueda, Display, Remarketing y Video) Realice pruebas A/B en páginas de copia del anuncio y destino para continuar refinando y mejorando la conversión Extraer datos de campaña y generar informes que resumen la campaña para proporcionar más información accionable Presentar informes sobre el rendimiento de la campaña a equipos directos y interfuncionales Manténgase informado acerca de tecnologías emergentes y tendencias relacionadas con los mejores métodos de marketing digital y pago Para ayudar al equipo a contribuir directamente al desempeño estratégico y innovador. Experiencia práctica en campañas y optimización Comprensión completa de las subastas y estrategias de licitación en tiempo real Competencias interpersonales y verbales, así como la capacidad para articular claramente y eficazmente en persona y por escrito Excelentes habilidades organizativas y la capacidad de hacer malabares con múltiples responsabilidades Habilidades analíticas excepcionales con una alta atención al detalle Un trabajador independiente con fuertes habilidades de gestión del tiempo y organización La capacidad de identificar tendencias y convertir datos en ideas e hipótesis comerciales accionables Una mentalidad auto-iniciada con impulso para tener éxito Conocimiento fuerte en Microsoft Excel SA360 Puntos de bonificación: experiencia utilizando el tablero de experiencias Life at Centerfield... Presentaciones competitivas + bonos semillimitados PTO Prove un descanso cuando lo necesites! Centerfield Media es un Empleador de Igualdad de Oportunidades. Todos los solicitantes calificados recibirán consideración para el empleo sin tener en cuenta la raza, color, edad, religión, sexo, origen nacional, discapacidad, estatus veterano protegido o cualquier otra característica protegida bajo la ley federal, estatal o local. #J-18808-Ljbffr