AT&T is hiring: Associate Director - Creative Direction in Dallas

The AD creative direction is responsible for creating content solutions from concept to finish across various digital channels and customer touchpoints. This role requires expertise in copywriting, desktop and mobile design, online marketing, and user experience as well as the ability to manage and mentor a team of art directors, designers, and copywriters. The ideal candidate is passionate about engaging audiences through high-quality digital experiences.

Responsibilities

• Mentor and lead creative teams to develop innovative and impactful digital content.
• Provide strategic and creative direction for marketing campaigns and content across various digital platforms, including att.com and the myAT&T app.
• Review briefs and conceptualize creative, driving compelling brand narratives that resonate with target audiences and support AT&T marketing needs.
• Collaborate across teams (e.g., marketing, accessibility, product, technology) to ensure cohesive digital experiences.
• Manage the use of AI-executed content to ensure it meets current AT&T standards.
• Review and approve creative assets, ensuring brand consistency and alignment with stakeholder objectives.
• Stay abreast of industry trends and emerging technologies and explore leveraging new channels to boost digital marketing.
• Track data analytics to optimize web content for increased engagement and performance (includes A/B testing and writing for SEO).

Qualifications

• Five to seven years experience as an associate creative director or similar role with a focus on art direction and copywriting in digital marketing (telecom a plus).
• Five+ years experience leading a team of art directors, designers, and/or copywriters.
• Strong portfolio including web pages, UI design, graphics, image compositing, type layout, and copy (including SEO content).
• Expert knowledge in digital brand experience and web strategy, design principles, and best practices.
• Exceptional writing skills with the ability to adapt tone and style for different audiences while staying on brand.
• Self-starter who flourishes in a lively, fast-paced environment managing multiple projects with both short and long timelines.
• A big-picture, critical thinker who is also detail-oriented and executes work quickly and accurately.
• Strong presenter who can convey a clear creative vision and strategy to leadership.
• Expertise in Figma and the Adobe Creative Suite, including After Effects.

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