Yancey Bros. Co. is hiring: Marketing Specialist in Austell

Overview

Purpose of Job: The Marketing Specialist supports the Marketing Manager in executing strategic marketing initiatives across the machine division. This role will focus heavily on graphic design, content creation, and campaign execution, while also contributing to data-driven marketing efforts, event coordination, and digital advertising reporting. The specialist will collaborate mainly with internal teams and few external vendors to ensure brand consistency and impactful visual communication.

Responsibilities

• Graphic Design & Creative Execution (Primary Focus):
  • Design and produce marketing collateral including brochures, flyers, signage, social media graphics, email templates, and digital ads across all machine division marketing
  • Develop visual assets for campaigns, promotions, and events.
  • Maintain brand standards across all creative outputs.
  • Support video and photography projects including editing and formatting for various platforms.
• Marketing Operations & Campaign Support:
  • Assist in planning and executing machine division marketing campaigns (print, digital, social).
  • Coordinate with vendors for printing, signage, and promotional materials.
  • Support social media content scheduling and engagement.
  • Help manage on-hold messaging, wayfinding signage, and office identifiers.
• Event & Project Coordination:
  • Assist with brand event research, planning, and logistics.
  • Execute collateral and promotion products for special events
• Data & CRM Support:
  • Collaborate with the Business Intelligence team to ensure clean, segmented CRM data for marketing use.
  • Tag and organize customer data to support targeted campaigns.
  • Monitor campaign performance and assist in compiling analytics reports.
  • Execute marketing administrative tasks as needed

Qualifications & Skills

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro).
• Strong understanding of visual design principles and branding.
• Excellent written and verbal communication skills.
• Detail-oriented with strong organizational and project management abilities.
• Familiarity with CRM platforms (Salesforce, Active Campaign) is a plus.
• Ability to work independently and collaboratively in a fast-paced environment.

Job Details

• Seniority level: Entry level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Machinery Manufacturing

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