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Risk Solution Group

U.S. Head of Marketing

Risk Solution Group, New York, New York, us, 10261

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Overview

About the Business Brightmine, formerly XpertHR, part of RELX, provides HR compliance and reward solutions with data and content. With more than 10,000 global customers, Brightmine is a leading provider of people data, analytics and insight for the HR sector. We combine critical workforce data, AI-enabled technology and trusted HR expertise to help HR leaders navigate the evolving world of work. We strive to create an inclusive, people-focused environment where ambition, curiosity and ideas can make an impact. About the Role This is a hybrid position, requiring work from our New York City office every Tuesday and Wednesday. We have an exciting opportunity for a high-performing senior leader to join Brightmine’s marketing community and drive the business toward its commercial ambitions. The U.S. Head of Marketing is responsible for leading the U.S. Marketing function and elevating the Go-to-Market (GTM) strategy in the United States. You will be a key member of both the U.S. Leadership team and the Global Marketing Leadership team, with expertise across the customer lifecycle, people management, and the ability to inspire your team while advocating for a customer-centric and data-driven marketing approach. You will lead in digital, adopt new methodologies and technology to drive sales, build a brand presence online and offline, and balance tactical execution with strategic direction. Responsibilities Responsible for co-creating, defining, owning and leading the regional GTM strategy for Brightmine in the U.S., aligned with the Global strategy. Run the day-to-day of the U.S. Marketing function (Demand Gen and Customer Marketing) and own the U.S. marketing budget, forecasting, phasing, spend and ROI. Be a key member of the Global Marketing leadership team and the U.S. leadership team, aligning commercial strategy with Global and U.S. priorities. Act at the intersection of regional Strategy, Marketing Development, Marketing and Sales. Optimize execution across the entire customer lifecycle and deliver activities that meet and exceed expectations. Build trusted partnerships with colleagues and collaborate across global marketing teams including Brand, Content, UX, Growth Hacking, Communications & PR, Market Planning, Customer Insight and Analysis teams. Advocate for the defined marketing vision and support the delivery of strategic priorities: digital transformation, brand elevation, growth drivers, and team excellence. Drive excellence by nurturing a best-in-class marketing culture with core competencies and behaviors to drive high performance. Ensure all marketing activities are monitored and measured for effectiveness; use data and insights to drive performance and ROI. Identify opportunities to innovate, refine and improve processes to unlock capabilities and elevate marketing and the wider commercial operating model. Co-own the U.S. pipeline with Sales and contribute to revenue ≥ 80% from Marketing. Serve as a senior leader in the NYC office with a hybrid schedule. Requirements Extensive B2B marketing experience, preferably in the Partnership space. Demonstrable experience in building and executing GTM that positively impacts awareness, pipeline growth and revenue contribution. Strong commercial acumen with a track record of delivering commercial success. Proactive, data-led, results-oriented, and delivery-focused, with the ability to balance multiple projects. Outstanding communicator and collaborator with proven experience to influence and inform at all levels. Excellent relationship-building skills, capable of creating conditions to build confident, effective teams and to motivate and develop team members. Proven ability to be an adaptive strategic leader. Comprehensive digital skillset underpinned by data literacy. Experience in data-driven commercial outreach in close cooperation with Sales. Practical experience with CDP, CRM and MAP systems such as Oracle Unity CDP, Salesforce and Eloqua. Excellent written skills with the ability to present at a senior leadership level. Creative flair and a curious mindset. Proven budget management experience. Track record of managing external marketing agencies. Solid business, analytical and critical thinking skills. Constant curiosity about new MarTech, commercial data solutions and innovative methodologies; ABM, experimentation and CDPs are strongly preferred. Experience in the HR technology/HR solutions space and/or the Reward data space with knowledge of channels and prospect journeys is a big plus. We value wellbeing and happiness as key to a successful career. Benefits include: Health Benefits: Comprehensive medical, dental and vision plans Retirement Benefits: 401(k) with match and Employee Share Purchase Plan Wellbeing: Wellness platform with incentives, Headspace app, Employee Assistance and Time-off Programs Disability, Life, and various Insurance coverages Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits Health Savings, Dependent Care and Commuter Spending Accounts Paid time off and up to two days for participating in Employee Resource Groups and volunteering The salary range for NYC is $133,300.00 – $247,900.00. We are committed to a fair and accessible hiring process. If you require an accommodation, please let us know by requesting support or contacting our team. Security notice

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