Discovery Education,Inc.
Director, Customer Marketing
Discovery Education,Inc., Charlotte, North Carolina, United States, 28245
Location:
Charlotte, NC, USA Req Number:
Req# 284 Date Posted:
Posted Tuesday, September 2, 2025 | Expires Tuesday, September 16, 2025 Overview
We are looking for a highly skilled Director, Customer Marketing to architect and lead the design of end-to-end lifecycle programs that deepen customer engagement, increase product adoption, and drive long-term growth. This newly created, high-impact leadership role is responsible for advancing the full customer journey—across onboarding, retention, expansion, and advocacy—for multiple product lines and audience segments. This role partners cross-functionally with Sales, Product, Partner Success, Growth Marketing, and Community teams to ensure every customer interaction is relevant, intentional, and value-driven. The ideal candidate brings a balance of strategic vision, data fluency, and execution excellence with a passion for driving measurable business impact through world-class customer experiences. In This Role You Will
Lifecycle Strategy & Framework Design: Build and lead a full-funnel customer lifecycle marketing framework that supports value delivery across onboarding, engagement, expansion, and renewal Define lifecycle stages, journeys, personas, messaging priorities, and experience goals tailored to diverse customer segments Program Development & Optimization: Launch and iterate programs that drive account engagement, product adoption, revenue growth, and customer satisfaction Develop marketing playbooks and campaign strategies for lifecycle moments tied to expansion, cross-sell, and retention Onboarding, Activation, & Engagement: Drive persona-based onboarding and activation flows through email, in-app messaging, and resource hubs Identify usage patterns, milestone opportunities, and feature engagement triggers to promote deeper product adoption Renewal & Retention Readiness: Collaborate with Customer Success to proactively mitigate churn through renewal-readiness communication and re-engagement strategies Use product usage and sentiment data to identify at-risk accounts and tailor retention interventions Cross-Functional Leadership: Partner across Marketing, Sales, Partner Success, and Product to align on lifecycle initiatives and ensure unified customer experiences Lead recurring lifecycle performance reviews to share insights, highlight progress, and inform strategic priorities Data-Driven Insights & Measurement: Leverage AI tools, product usage data, and customer behavior analytics to inform segmentation, targeting, and lifecycle optimizations Identify journey bottlenecks and improvement opportunities; build KPIs, testing frameworks, and performance dashboards Team Development & Enablement: Build and manage a high-performing Customer Lifecycle Marketing team with a focus on innovation and collaboration Equip internal teams with resources and enablement assets that support scalable lifecycle execution Community & Advocacy Integration: Serve as the strategic connector between lifecycle programs and customer advocacy/community initiatives Identify key lifecycle moments (e.g., power-user milestones, renewal anniversaries) that align to community activation and recognition Credential s and Experience
7+ years of experience in marketing, including 3+ years in customer lifecycle or customer marketing leadership roles (B2B SaaS or edtech preferred) Proven ability to design and scale multi-product customer marketing strategies Strong data acumen and familiarity with segmentation, intent signals, and journey analytics Experience with platforms such as Marketo, Gainsight, Intercom, Iterable, and Pendo Deep understanding of lifecycle KPIs and campaign measurement methodologies Skilled communicator with empathy for users and a passion for customer success Legal right to work in the United States Additional Details
This role is designed to be hybrid. Preferably within driving distance of the Charlotte headquarters with flexibility to collaborate virtually and attend in-person planning sessions or customer events as needed. Candidates must be based in the United States and able to work across time zones with distributed teams. At Discovery Education, we are fulfilling our mission of preparing learners for tomorrow by creating innovative classrooms connected to today\'s world. Why Join Discovery Education? Discovery Education believes empowering each team member is vital to cultivating high performing, highly engaged teams. To this end, Discovery Education offers a robust and comprehensive insurance package. You can find a complete listing on our Career Page. Along with traditional insurance offerings, our inclusive offerings center around: Career Development Ownership - Be the driver of your success! Continuing Education AND Tuition Reimbursement Programs Mentorship program and collaboration with veteran leaders Constant opportunities for cross-functional training and skill building Uncapped career growth Team Member Wellness: Leave for life\'s moments including 7 recognized holidays; take PTO without the vacation guilt; up to 12 weeks of Paid Parental Leave; annual Winter Holiday Break (typically the last week of December). This opportunity is perfect for people interested in joining a high-performing, collaborative team, who enjoy a dynamic industry, and are excited about high-impact, project-based work. Inspired?
We would love the opportunity to review your candidacy! Select the blue "Apply Now" button at the bottom left of the screen to begin your application. Discovery Education is an equal opportunity employer. Discovery Education is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the communities we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender, protected veteran status or disabled status, or genetic information. Other details Pay Type
Salary
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Charlotte, NC, USA Req Number:
Req# 284 Date Posted:
Posted Tuesday, September 2, 2025 | Expires Tuesday, September 16, 2025 Overview
We are looking for a highly skilled Director, Customer Marketing to architect and lead the design of end-to-end lifecycle programs that deepen customer engagement, increase product adoption, and drive long-term growth. This newly created, high-impact leadership role is responsible for advancing the full customer journey—across onboarding, retention, expansion, and advocacy—for multiple product lines and audience segments. This role partners cross-functionally with Sales, Product, Partner Success, Growth Marketing, and Community teams to ensure every customer interaction is relevant, intentional, and value-driven. The ideal candidate brings a balance of strategic vision, data fluency, and execution excellence with a passion for driving measurable business impact through world-class customer experiences. In This Role You Will
Lifecycle Strategy & Framework Design: Build and lead a full-funnel customer lifecycle marketing framework that supports value delivery across onboarding, engagement, expansion, and renewal Define lifecycle stages, journeys, personas, messaging priorities, and experience goals tailored to diverse customer segments Program Development & Optimization: Launch and iterate programs that drive account engagement, product adoption, revenue growth, and customer satisfaction Develop marketing playbooks and campaign strategies for lifecycle moments tied to expansion, cross-sell, and retention Onboarding, Activation, & Engagement: Drive persona-based onboarding and activation flows through email, in-app messaging, and resource hubs Identify usage patterns, milestone opportunities, and feature engagement triggers to promote deeper product adoption Renewal & Retention Readiness: Collaborate with Customer Success to proactively mitigate churn through renewal-readiness communication and re-engagement strategies Use product usage and sentiment data to identify at-risk accounts and tailor retention interventions Cross-Functional Leadership: Partner across Marketing, Sales, Partner Success, and Product to align on lifecycle initiatives and ensure unified customer experiences Lead recurring lifecycle performance reviews to share insights, highlight progress, and inform strategic priorities Data-Driven Insights & Measurement: Leverage AI tools, product usage data, and customer behavior analytics to inform segmentation, targeting, and lifecycle optimizations Identify journey bottlenecks and improvement opportunities; build KPIs, testing frameworks, and performance dashboards Team Development & Enablement: Build and manage a high-performing Customer Lifecycle Marketing team with a focus on innovation and collaboration Equip internal teams with resources and enablement assets that support scalable lifecycle execution Community & Advocacy Integration: Serve as the strategic connector between lifecycle programs and customer advocacy/community initiatives Identify key lifecycle moments (e.g., power-user milestones, renewal anniversaries) that align to community activation and recognition Credential s and Experience
7+ years of experience in marketing, including 3+ years in customer lifecycle or customer marketing leadership roles (B2B SaaS or edtech preferred) Proven ability to design and scale multi-product customer marketing strategies Strong data acumen and familiarity with segmentation, intent signals, and journey analytics Experience with platforms such as Marketo, Gainsight, Intercom, Iterable, and Pendo Deep understanding of lifecycle KPIs and campaign measurement methodologies Skilled communicator with empathy for users and a passion for customer success Legal right to work in the United States Additional Details
This role is designed to be hybrid. Preferably within driving distance of the Charlotte headquarters with flexibility to collaborate virtually and attend in-person planning sessions or customer events as needed. Candidates must be based in the United States and able to work across time zones with distributed teams. At Discovery Education, we are fulfilling our mission of preparing learners for tomorrow by creating innovative classrooms connected to today\'s world. Why Join Discovery Education? Discovery Education believes empowering each team member is vital to cultivating high performing, highly engaged teams. To this end, Discovery Education offers a robust and comprehensive insurance package. You can find a complete listing on our Career Page. Along with traditional insurance offerings, our inclusive offerings center around: Career Development Ownership - Be the driver of your success! Continuing Education AND Tuition Reimbursement Programs Mentorship program and collaboration with veteran leaders Constant opportunities for cross-functional training and skill building Uncapped career growth Team Member Wellness: Leave for life\'s moments including 7 recognized holidays; take PTO without the vacation guilt; up to 12 weeks of Paid Parental Leave; annual Winter Holiday Break (typically the last week of December). This opportunity is perfect for people interested in joining a high-performing, collaborative team, who enjoy a dynamic industry, and are excited about high-impact, project-based work. Inspired?
We would love the opportunity to review your candidacy! Select the blue "Apply Now" button at the bottom left of the screen to begin your application. Discovery Education is an equal opportunity employer. Discovery Education is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the communities we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender, protected veteran status or disabled status, or genetic information. Other details Pay Type
Salary
#J-18808-Ljbffr