Peet's Coffee
Associate Marketing Manager, Retail & AFH
Peet's Coffee, Emeryville, California, United States, 94608
Overview
Reporting to the Senior Marketing Manager of Retail & Away-from-Home (AFH), the Associate Marketing Manager (AMM) will play an integral role on the marketing team to unite and elevate the brand experience across our physical stores. The AMM’s primary responsibilities are to serve as category managers across key lines of business as well as plan and execute brand marketing programs. Responsibilities include the day-to-day execution of innovation, marketing programs, managing packaging projects and analyzing brand & category performance. Key partners for the AMM will be Retail Ops/Sales, Finance, PR/Social Media, Loyalty/CRM and the Creative Services teams. Main Responsibilities
Support the Senior Marketing Manager in brand marketing initiatives to support business growth objectives for the Peet’s portfolio. Lead brand, category, and competitive analyses to monitor performance, identify portfolio optimization opportunities and inform prioritization. Track new item performance, partnering with Retail Ops/Sales and Finance team to present updates and recommendations on base business and innovation. Day-to-day project management of category, working closely with Retail Ops/Sales, Finance, PR/Comms, Loyalty/CRM. Lead launch strategy and marketing programs for new items, partnering with agencies, PR/Comms and Creative Services. Qualifications
3+ years of Marketing experience BA/BS degree in business, marketing or related field Project management experience Strong analytical and critical thinking skills – experience pulling and analyzing data a must Highly organized, detail oriented, able to take on multiple projects, work against timelines Strong verbal and written communication skills Entrepreneurial, can-do mindset and strong drive for results Peet’s Home Office is a Hybrid worksite, which requires any Home Office employees to work onsite a minimum of 3 days/week (Emeryville, California). At Peet’s we hire the best people and are committed to supporting our employees and rewarding them for their work. The target annual base salary range for this position is
$80,000 - $90,000 . The actual base salary offered depends on a variety of factors, which may include, as applicable, the applicant’s qualifications for the position; years of relevant experience; specific and unique skills; level of education attained; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job. Peet’s offers a generous benefits package to full-time employees, which includes comprehensive health, dental and vision plans; a superior 401(k) plan, various paid time off programs; employee discount/perks; life insurance; disability insurance; flexible spending accounts; and an employee referral bonus program.
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Reporting to the Senior Marketing Manager of Retail & Away-from-Home (AFH), the Associate Marketing Manager (AMM) will play an integral role on the marketing team to unite and elevate the brand experience across our physical stores. The AMM’s primary responsibilities are to serve as category managers across key lines of business as well as plan and execute brand marketing programs. Responsibilities include the day-to-day execution of innovation, marketing programs, managing packaging projects and analyzing brand & category performance. Key partners for the AMM will be Retail Ops/Sales, Finance, PR/Social Media, Loyalty/CRM and the Creative Services teams. Main Responsibilities
Support the Senior Marketing Manager in brand marketing initiatives to support business growth objectives for the Peet’s portfolio. Lead brand, category, and competitive analyses to monitor performance, identify portfolio optimization opportunities and inform prioritization. Track new item performance, partnering with Retail Ops/Sales and Finance team to present updates and recommendations on base business and innovation. Day-to-day project management of category, working closely with Retail Ops/Sales, Finance, PR/Comms, Loyalty/CRM. Lead launch strategy and marketing programs for new items, partnering with agencies, PR/Comms and Creative Services. Qualifications
3+ years of Marketing experience BA/BS degree in business, marketing or related field Project management experience Strong analytical and critical thinking skills – experience pulling and analyzing data a must Highly organized, detail oriented, able to take on multiple projects, work against timelines Strong verbal and written communication skills Entrepreneurial, can-do mindset and strong drive for results Peet’s Home Office is a Hybrid worksite, which requires any Home Office employees to work onsite a minimum of 3 days/week (Emeryville, California). At Peet’s we hire the best people and are committed to supporting our employees and rewarding them for their work. The target annual base salary range for this position is
$80,000 - $90,000 . The actual base salary offered depends on a variety of factors, which may include, as applicable, the applicant’s qualifications for the position; years of relevant experience; specific and unique skills; level of education attained; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job. Peet’s offers a generous benefits package to full-time employees, which includes comprehensive health, dental and vision plans; a superior 401(k) plan, various paid time off programs; employee discount/perks; life insurance; disability insurance; flexible spending accounts; and an employee referral bonus program.
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