Later Group
Overview
Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. The Everyday Influencer Platform enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across major networks. Through proprietary performance data, marketers can drive attributable sales and optimize social commerce with our software platform or services. Later is founded on two success stories that began in 2014: Mavrck (now Later Influence) and Later (now Later Social) with Later Link in Bio. In 2024, Mavrck and Later joined as one unified business to enable the world to make a living with creativity. We’re trusted by top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest. We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. About this position
We’re seeking a high-energy, results-oriented Senior Paid Media Manager to lead and optimize Later’s paid media programs across search, social, and display. You’ll be the primary driver of omnichannel paid campaigns that generate signups, leads, and revenue across both our SaaS platform and services business. You’ll own campaign builds, testing frameworks, daily optimizations, and reporting—ensuring every dollar spent translates into measurable pipeline and growth. Partnering with our VP of Demand Generation, you’ll combine technical expertise with strategic vision to scale paid media into a high-performing engine for Later. What you’ll be doing
Develop and own Later’s full-funnel paid media strategy across B2B enterprise, SMB/mid-market, and B2C creator audiences. Align campaigns with audience insights, ensuring messaging, targeting, and creative maximize conversions. Partner with leadership to set and achieve ambitious monthly lead targets and quarterly OKRs. Technical/Execution
Lead execution across paid channels including:
Search: Google Ads (PMax, DemandGen, Search). Social: Facebook, Instagram, TikTok, YouTube, LinkedIn. Display/Programmatic: StackAdapt, RollWorks, or similar DSPs.
Manage large budgets (7-figure annual spend) with a focus on efficiency and ROI. Build, launch, and optimize campaigns with rigorous QA and performance tracking. Collaborate with Creative, Web, and Brand teams on ad assets, landing pages, and remarketing strategies. Apply structured testing and experimentation to continuously improve engagement and conversion rates. Translate performance data into actionable insights, delivering concise updates to team and executives. Partner with Sales, Revenue Operations, and Product Marketing to ensure leads generated are high-quality. Collaborate with Data teams to ensure seamless tracking, attribution, and reporting. Act as the cross-functional lead for paid media, aligning execution with broader GTM and demand generation priorities. Report frequently to the VP of Demand Generation on progress, blockers, and next steps. Leadership
Serve as Later’s lead expert for paid media, setting a high bar for execution and results. Mentor team members and support peers in elevating paid media knowledge. Demonstrate Later’s values daily, acting as a visible driver of growth and excellence. Research/Best Practices
Conduct competitive research to benchmark and innovate on campaign tactics. Stay ahead of industry trends, emerging platforms, and evolving paid media strategies. Share insights and evangelize paid media best practices across the marketing organization. What success looks like
Paid media channels consistently drive measurable business impact—delivering high-quality SaaS trials and enterprise leads at efficient acquisition costs with well-structured, instrumented campaigns. You’re recognized for bold, creative campaigns that resonate across Later’s diverse audiences, while continuously testing messaging, targeting, and formats. Paid media should be a scalable growth engine alongside SEO, lifecycle, and demand generation. As Senior Paid Media Manager, you are a hands-on expert and strategic partner who brings technical execution, innovative ideas, and data-driven insights to Later’s growth strategy. What you bring
Bachelor’s degree in Marketing, Business, or related field (preferred). 6+ years in paid media roles, as primary implementor and strategist in SaaS, B2B, or B2C tech contexts. Proven success driving pipeline and revenue through multi-channel paid campaigns. Deep technical expertise in Google Ads and Meta, with strong experience across LinkedIn, TikTok, and display/ABM platforms. Advanced proficiency in data tools such as GA4, Salesforce, Mode, Supermetrics, Amplitude, with ability to manipulate and analyze large datasets. Demonstrated success managing 7-figure ad budgets efficiently. High standards for creative quality, user experience, and precise targeting. Strong understanding of web UX and its impact on campaign performance. Track record of meeting aggressive growth targets in fast-paced environments. How you work
Driven by Impact:
You deliver results that matter—prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear. Strategic & Customer-Centric:
You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights. Curious & Growth-Oriented:
You seek knowledge, ask sharp questions, and apply learnings fast—challenging the status quo with a mindset of improvement. Collaborative & Resilient:
You thrive in change by staying resourceful, solution-focused, and positive—removing roadblocks, sharing insights, and keeping morale high. Accountable & Honest:
You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth. Emotionally Intelligent:
You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity. Our approach to compensation
We take a market-based and data-driven approach to compensation. Salaries are benchmarked against market Total Cash Compensation for the job location. Compensation may be structured as On Target Earnings (OTE) or Salary only, as applicable. We share salary ranges on postings where required and base final offers on skills, experience, and other factors. All permanent team members are eligible for benefits as part of the compensation package. Where we work
We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post openings in locations where we are open to the successful candidate being located. Diversity, inclusion, and accessibility
We are committed to an inclusion-first culture and equal opportunity employment. We strive for unbiased hiring, pay, and promotion practices to create an equitable workplace. We are an equal opportunity employer and consider all applications without regard to race, color, religion, gender, gender identity or expression, national origin, disability, age, or other protected characteristics. If you require accommodations, please let us know during the recruitment process.
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Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. The Everyday Influencer Platform enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across major networks. Through proprietary performance data, marketers can drive attributable sales and optimize social commerce with our software platform or services. Later is founded on two success stories that began in 2014: Mavrck (now Later Influence) and Later (now Later Social) with Later Link in Bio. In 2024, Mavrck and Later joined as one unified business to enable the world to make a living with creativity. We’re trusted by top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest. We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. About this position
We’re seeking a high-energy, results-oriented Senior Paid Media Manager to lead and optimize Later’s paid media programs across search, social, and display. You’ll be the primary driver of omnichannel paid campaigns that generate signups, leads, and revenue across both our SaaS platform and services business. You’ll own campaign builds, testing frameworks, daily optimizations, and reporting—ensuring every dollar spent translates into measurable pipeline and growth. Partnering with our VP of Demand Generation, you’ll combine technical expertise with strategic vision to scale paid media into a high-performing engine for Later. What you’ll be doing
Develop and own Later’s full-funnel paid media strategy across B2B enterprise, SMB/mid-market, and B2C creator audiences. Align campaigns with audience insights, ensuring messaging, targeting, and creative maximize conversions. Partner with leadership to set and achieve ambitious monthly lead targets and quarterly OKRs. Technical/Execution
Lead execution across paid channels including:
Search: Google Ads (PMax, DemandGen, Search). Social: Facebook, Instagram, TikTok, YouTube, LinkedIn. Display/Programmatic: StackAdapt, RollWorks, or similar DSPs.
Manage large budgets (7-figure annual spend) with a focus on efficiency and ROI. Build, launch, and optimize campaigns with rigorous QA and performance tracking. Collaborate with Creative, Web, and Brand teams on ad assets, landing pages, and remarketing strategies. Apply structured testing and experimentation to continuously improve engagement and conversion rates. Translate performance data into actionable insights, delivering concise updates to team and executives. Partner with Sales, Revenue Operations, and Product Marketing to ensure leads generated are high-quality. Collaborate with Data teams to ensure seamless tracking, attribution, and reporting. Act as the cross-functional lead for paid media, aligning execution with broader GTM and demand generation priorities. Report frequently to the VP of Demand Generation on progress, blockers, and next steps. Leadership
Serve as Later’s lead expert for paid media, setting a high bar for execution and results. Mentor team members and support peers in elevating paid media knowledge. Demonstrate Later’s values daily, acting as a visible driver of growth and excellence. Research/Best Practices
Conduct competitive research to benchmark and innovate on campaign tactics. Stay ahead of industry trends, emerging platforms, and evolving paid media strategies. Share insights and evangelize paid media best practices across the marketing organization. What success looks like
Paid media channels consistently drive measurable business impact—delivering high-quality SaaS trials and enterprise leads at efficient acquisition costs with well-structured, instrumented campaigns. You’re recognized for bold, creative campaigns that resonate across Later’s diverse audiences, while continuously testing messaging, targeting, and formats. Paid media should be a scalable growth engine alongside SEO, lifecycle, and demand generation. As Senior Paid Media Manager, you are a hands-on expert and strategic partner who brings technical execution, innovative ideas, and data-driven insights to Later’s growth strategy. What you bring
Bachelor’s degree in Marketing, Business, or related field (preferred). 6+ years in paid media roles, as primary implementor and strategist in SaaS, B2B, or B2C tech contexts. Proven success driving pipeline and revenue through multi-channel paid campaigns. Deep technical expertise in Google Ads and Meta, with strong experience across LinkedIn, TikTok, and display/ABM platforms. Advanced proficiency in data tools such as GA4, Salesforce, Mode, Supermetrics, Amplitude, with ability to manipulate and analyze large datasets. Demonstrated success managing 7-figure ad budgets efficiently. High standards for creative quality, user experience, and precise targeting. Strong understanding of web UX and its impact on campaign performance. Track record of meeting aggressive growth targets in fast-paced environments. How you work
Driven by Impact:
You deliver results that matter—prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear. Strategic & Customer-Centric:
You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights. Curious & Growth-Oriented:
You seek knowledge, ask sharp questions, and apply learnings fast—challenging the status quo with a mindset of improvement. Collaborative & Resilient:
You thrive in change by staying resourceful, solution-focused, and positive—removing roadblocks, sharing insights, and keeping morale high. Accountable & Honest:
You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth. Emotionally Intelligent:
You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity. Our approach to compensation
We take a market-based and data-driven approach to compensation. Salaries are benchmarked against market Total Cash Compensation for the job location. Compensation may be structured as On Target Earnings (OTE) or Salary only, as applicable. We share salary ranges on postings where required and base final offers on skills, experience, and other factors. All permanent team members are eligible for benefits as part of the compensation package. Where we work
We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post openings in locations where we are open to the successful candidate being located. Diversity, inclusion, and accessibility
We are committed to an inclusion-first culture and equal opportunity employment. We strive for unbiased hiring, pay, and promotion practices to create an equitable workplace. We are an equal opportunity employer and consider all applications without regard to race, color, religion, gender, gender identity or expression, national origin, disability, age, or other protected characteristics. If you require accommodations, please let us know during the recruitment process.
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