EquiTrust
How You'll Contribute: As a Sales and Marketing Strategist, you will be responsible for designing and executing integrated marketing campaigns and sales concepts that support our insurance product lines. This role will work closely with Sales, Marketing, Content, Creative, Product, and Compliance teams to align messaging and ensure strategic goals are met. We are looking for candidates who are passionate about financial services marketing and bring creativity, analytical thinking, and strong communication skills to the team.
About Us: EquiTrust Life Insurance Company is a national carrier of competitive, client-friendly annuity products sold through a variety of distribution channels, including more than 20,000 independent agents and independent marketing organizations (IMOs). Since 2003, we have provided exceptional customer service to our clients by operating with integrity and passion. Our efforts are supported by a dedicated workforce who execute their responsibilities through teamwork and an entrepreneurial spirit. EquiTrust sells products nationwide and is headquartered in Chicago, Illinois, with operations in West Des Moines, Iowa.
Position Summary: The Sales and Marketing Strategist works collaboratively with the Sales and Marketing teams to develop innovative, data-driven marketing campaigns and compelling sales concepts to support our insurance product lines. The Sales and Marketing Strategist will bridge the gap between strategy and execution-collaborating closely with content writers, designers, and sales leadership to bring your ideas to life and drive business growth.
What You'll Do:
Education:
In addition to base pay, eligible employees may receive an annual discretionary incentive bonus and access to a competitive benefits package including:
EquiTrust is an Equal Opportunity Employer and participates in the U.S. Federal E-Verify program. Applicants have rights under federal and state employment laws. To learn more, visit EquiTrust Careers.
#LI-AO1
#LI-Hybrid
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
About Us: EquiTrust Life Insurance Company is a national carrier of competitive, client-friendly annuity products sold through a variety of distribution channels, including more than 20,000 independent agents and independent marketing organizations (IMOs). Since 2003, we have provided exceptional customer service to our clients by operating with integrity and passion. Our efforts are supported by a dedicated workforce who execute their responsibilities through teamwork and an entrepreneurial spirit. EquiTrust sells products nationwide and is headquartered in Chicago, Illinois, with operations in West Des Moines, Iowa.
Position Summary: The Sales and Marketing Strategist works collaboratively with the Sales and Marketing teams to develop innovative, data-driven marketing campaigns and compelling sales concepts to support our insurance product lines. The Sales and Marketing Strategist will bridge the gap between strategy and execution-collaborating closely with content writers, designers, and sales leadership to bring your ideas to life and drive business growth.
What You'll Do:
- Strategic Campaign Development:
- Designs and leads integrated marketing campaigns targeting our distribution pipelines.
- Identifies market trends, insights, and sales opportunities to shape go-to-market strategies.
- Builds campaign briefs and sales narratives to guide execution across digital, print, and event channels.
- Sales Concept Creation:
- Translates product features and value propositions into compelling sales ideas.
- Develops pitch frameworks, sales enablement tools, and concept mockups for marketing execution.
- Partners with Sales and Marketing leadership to ensure alignment with business goals.
- Cross-Functional Collaboration:
- Works closely with content writers, graphic designers, and digital marketers to execute marketing strategies.
- Collaborates with compliance, legal, and product management to ensure messaging accuracy and approval.
- Provides direction for campaign rollout and performance tracking.
- Market and Competitor Analysis:
- Conducts ongoing research to stay current on industry trends and competitor strategies.
- Gathers feedback from sales teams to refine positioning and sales tools.
- Additional Responsibilities:
- Supports the Sales and Marketing departments and other departments on an as-needed basis.
- Willingly takes on additional responsibilities as requested in order to accomplish department and Company objectives.
- Actively participates and contributes to the goals and objectives of the Company by working collaboratively and fostering a positive and inclusive work environment.
Education:
- Bachelor's degree in Marketing, Business, Communications, or related field required.
- Minimum 5 years of experience in a marketing, sales strategy, or product marketing role within the financial services industry required.
- Proven ability to build strategic marketing plans and bring concepts from idea to execution required.
- Experience in life insurance, annuities, and distribution channels preferred.
- Strong industry knowledge of insurance product and concept marketing.
- Excellent storytelling, writing, and presentation skills.
- Ability to collaborate cross-functionally and balance competing priorities.
- Intermediate proficiency with Microsoft Office; familiarity with social media strategy and customer engagement tools.
- Organized, self-motivated, and detail-oriented.
- Effective in a fast-paced, deadline-driven environment.
- Strong analytical and problem-solving skills.
- Comfortable facilitating online engagement and content strategies.
- Ability to train others in social media best practices and campaign tactics.
- West Des Moines, IA
- Office Location: Mostly Off-Site
- Expected Travel: Infrequent travel (less than 5% of the time).
In addition to base pay, eligible employees may receive an annual discretionary incentive bonus and access to a competitive benefits package including:
- Medical, Dental & Vision coverage:
- 401(k) with Company Match
- Paid time off: Vacation, Sick, Holiday, and more
- Paid Parental Leave for both Mothers and Fathers
- Hybrid/Remote Work Options
- Early Friday Closure
EquiTrust is an Equal Opportunity Employer and participates in the U.S. Federal E-Verify program. Applicants have rights under federal and state employment laws. To learn more, visit EquiTrust Careers.
#LI-AO1
#LI-Hybrid
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.