Ocozzio
About Ocozzio
Ocozzio is a hybrid between a traditional marketing strategy company and an ad agency. For our clients, we are their marketing department, a member of their team. Our sole focus is helping our clients grow their business. We understand that creating messaging that resonates, brand awareness that generates interest, selling tools that make sales teams more effective, while constantly promoting the clients brand promise are the essentials of effective marketing. The biggest difference between Ocozzio and others you might hire for marketing help is we are not simply artists, we understand business and what it takes to make sales and grow business. Position Summary The Digital Strategist works collaboratively with internal teams including account managers and marketing strategists to develop and implement digital marketing campaigns that meet clients goals. The Digital Marketing Strategist will review analytics and make campaign adjustments to improve results and recommend best practices. In this role, the Digital Strategist will coordinate with the Junior Marketing Strategist to ensure ads are posted on time and manage ongoing digital team requests and workload. Responsibilities
Create digital marketing strategies for clients based on their goals and budgets including recommended tactics, platforms, frequency and most effective content. Work in coordination with Junior Digital Marketing Strategist to implement paid search, social, and retargeting campaigns. Coordinate with web development to ensure appropriate tags are in place to track campaign attribution. Remain current on issues related to tracking and recommend 3rd party tracking solutions to improve 1st touch attribution visibility. Create campaign reports to include website, email, social media, and paid search results and provide insight into campaign optimizations. Develop automated Google Analytics reports and dashboards to provide insight into website and campaign performance. Assist clients to understand and know how to read and interpret their data. Attend client meetings and new-client onboarding meetings as needed. Work closely with project leaders, marketing strategists and copywriters to understand client goals, industry, and target audience. Assist in the growth of digital marketing capabilities for Ocozzio teams through research, education, and action. Continuously work to expand digital capabilities focused on B2B opportunities. Coordinate with the Marketing Technology team to ensure best practices are followed and marketing tools are leveraged, including HubSpot, Google Analytics, LinkedIn and Loomly. Qualifications
Bachelors Degree in Marketing Communications or similar field. Minimum of 5 years experience in Digital Marketing to include implementation of paid search, display, retargeting and social media campaigns. Minimum of 3 years experience using Google Tag Manager. Advanced Google Analytics experience including creation of reports and dashboards. Advanced experience using HubSpot, Loomly, Google Tag Manager, LinkedIn. G4, HubSpot, Google Analytics certifications expertise a plus. Experience in the health insurance industry a plus. Strong knowledge of tracking/tagging and attribution options, barriers, and solutions. Knowledge of SEO best practices, website accessibility. Email marketing campaign development using platforms including Constant Contact, HubSpot and ActOn a plus. Benefits
WFH Days Half day Fridays (every week!) Paid time off + 11 paid holidays Medical, Dental, Vision, Long Term Disability Employer paid Short Term Disability & Life Insurance 401(k) with matching Referral Bonuses Working Conditions
The majority of work is completed in an office setting with intermittent sitting, standing and walking. Prolonged periods sitting at a desk and working on a computer. Must be able to lift up to 15 pounds at times. Travel to visit clients or conferences a possibility. Standard office hours for the business are Monday through Thursday 8:00 am to 5:30 pm EST and Friday 8:00 am to 12:00 pm EST. Office based employees are expected to work 4 days in office and may work from home one day a week after 3 months of employment. Remote based employees may have intermittent travel to the Augusta office location based on business need.
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Ocozzio is a hybrid between a traditional marketing strategy company and an ad agency. For our clients, we are their marketing department, a member of their team. Our sole focus is helping our clients grow their business. We understand that creating messaging that resonates, brand awareness that generates interest, selling tools that make sales teams more effective, while constantly promoting the clients brand promise are the essentials of effective marketing. The biggest difference between Ocozzio and others you might hire for marketing help is we are not simply artists, we understand business and what it takes to make sales and grow business. Position Summary The Digital Strategist works collaboratively with internal teams including account managers and marketing strategists to develop and implement digital marketing campaigns that meet clients goals. The Digital Marketing Strategist will review analytics and make campaign adjustments to improve results and recommend best practices. In this role, the Digital Strategist will coordinate with the Junior Marketing Strategist to ensure ads are posted on time and manage ongoing digital team requests and workload. Responsibilities
Create digital marketing strategies for clients based on their goals and budgets including recommended tactics, platforms, frequency and most effective content. Work in coordination with Junior Digital Marketing Strategist to implement paid search, social, and retargeting campaigns. Coordinate with web development to ensure appropriate tags are in place to track campaign attribution. Remain current on issues related to tracking and recommend 3rd party tracking solutions to improve 1st touch attribution visibility. Create campaign reports to include website, email, social media, and paid search results and provide insight into campaign optimizations. Develop automated Google Analytics reports and dashboards to provide insight into website and campaign performance. Assist clients to understand and know how to read and interpret their data. Attend client meetings and new-client onboarding meetings as needed. Work closely with project leaders, marketing strategists and copywriters to understand client goals, industry, and target audience. Assist in the growth of digital marketing capabilities for Ocozzio teams through research, education, and action. Continuously work to expand digital capabilities focused on B2B opportunities. Coordinate with the Marketing Technology team to ensure best practices are followed and marketing tools are leveraged, including HubSpot, Google Analytics, LinkedIn and Loomly. Qualifications
Bachelors Degree in Marketing Communications or similar field. Minimum of 5 years experience in Digital Marketing to include implementation of paid search, display, retargeting and social media campaigns. Minimum of 3 years experience using Google Tag Manager. Advanced Google Analytics experience including creation of reports and dashboards. Advanced experience using HubSpot, Loomly, Google Tag Manager, LinkedIn. G4, HubSpot, Google Analytics certifications expertise a plus. Experience in the health insurance industry a plus. Strong knowledge of tracking/tagging and attribution options, barriers, and solutions. Knowledge of SEO best practices, website accessibility. Email marketing campaign development using platforms including Constant Contact, HubSpot and ActOn a plus. Benefits
WFH Days Half day Fridays (every week!) Paid time off + 11 paid holidays Medical, Dental, Vision, Long Term Disability Employer paid Short Term Disability & Life Insurance 401(k) with matching Referral Bonuses Working Conditions
The majority of work is completed in an office setting with intermittent sitting, standing and walking. Prolonged periods sitting at a desk and working on a computer. Must be able to lift up to 15 pounds at times. Travel to visit clients or conferences a possibility. Standard office hours for the business are Monday through Thursday 8:00 am to 5:30 pm EST and Friday 8:00 am to 12:00 pm EST. Office based employees are expected to work 4 days in office and may work from home one day a week after 3 months of employment. Remote based employees may have intermittent travel to the Augusta office location based on business need.
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