Senior Social Media Advertising Strategist (Remote US) Job at Abe in San Francis

Overview Senior Social Media Advertising Strategist (Remote US) role at Abe. Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? You may be the Senior LinkedIn Strategist of our dreams. This role is part of a bold expansion within the Directive family: the launch of a specialized consultancy focused exclusively on social media advertising for B2B clients, with a distinct identity built to push the boundaries of LinkedIn marketing. The right Senior Strategist with a growth mindset will join our evolving team. Responsibilities Oversee and lead a collection of social media accounts Direct support to client contacts Weekly communication with vendors or operational partners to align tasks, quality, and improvements Build quarterly strategies for clients Create, maintain, and optimize budgets for paid media campaigns Provide fractional support for internal marketing within Directive Deeply understand client positioning and unique value propositions Confirm lead routing is accurate within a CRM Be responsible for personal productivity and utilization Work directly with the Associate Director to achieve internal and client goals Understand the value of programmatic campaigns Drive cross-sells, upsells, and referrals through client relationships and professional network Execute and optimize LinkedIn advertising campaigns, including ad copywriting, TAM development, and targeting to maximize ROI What You Offer (Qualifications) 4+ years of experience at a performance/digital marketing agency, with hands-on experience supporting B2B clients Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads Understanding of LinkedIn ad units such as Conversation Ads, Document Ads, CTAs, and more Proficiency with advertising platforms such as LinkedIn Campaign Manager, ZoomInfo, 6sense, and more Ability to delegate to junior team members to ensure joint success Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to drive decisions Ability to drive results and measure via OCT Experience with audience segmentation by tier, job title, etc. Proven success with mid-market or enterprise accounts Ability to translate and articulate strategy and tell stories with data Competitive and curious mindset; a strong problem solver Continuously stay at the cutting edge of the industry, seeking opportunities to grow and share Ability to organize, prioritize, and manage multiple projects simultaneously Quality-focused with a passion for advertising Willingness to travel to visit clients approximately once per year, per client or as needed What Success Looks Like Demonstrate alignment with our core values in all interactions Effectively manage approximately five mid-tier and enterprise accounts Meet and exceed department KPIs, including client growth and goal attainment; core KPIs include client NSMs and Client Satisfaction scores Build client trust and relationships leading to consistent renewals Cross-sell services aligned with client goals Clearly communicate results with client contacts and executives Make exceptional strategic decisions for accounts Benefits Base salary range: $85,000–$95,000 USD with potential for bonus eligibility; actual salary may vary based on compensation practices, skills, and depth of experience Medical, dental, vision plans, disability, and life insurance coverage for you and your family Employer-paid plan for the employee; partial employer contribution for dependents Mental health: access to therapists through Spring Health; Headspace membership Physical health: Omada, fertility support, fitness memberships, One Medical for primary/virtual care Time Off: Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Dec 24–Jan 1), Paid Parental Leave Financial: Traditional and Roth 401(k) with 3% company match Bonus: Annual bonus based on tenure Work Environment Requirements As a remote-first company, you’ll be able to work from anywhere in the US, with optional access to our Irvine, CA offices. We may accommodate global opportunities in Canada, the UK, and Australia where allowed. For global locations, you must have current work authorization and reside in that country. This role can operate 100% virtually from your home office. We collaborate via Zoom and Slack. You will need a laptop (PC or Mac), internet access, and a professional background. Reasonable accommodations may be made for qualified individuals with disabilities. Additional Information People First. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Industries Advertising Services #J-18808-Ljbffr