Hearst is hiring: Vice President, Audience Analytics in New York

Vice President, Audience Analytics at Hearst — responsible for blending advanced data science with consumer insights to drive business impact across enterprise-level marketing and advertising. Reporting to the SVP of Data Product Development, this role leads and develops a high-performing, cross-functional team that combines analytics, research, and data science to unlock a deep understanding of audience behavior and engagement. This role is based in New York City. Responsibilities Lead the development and execution of data-driven audience strategies that serve both enterprise-level Marketing and Ad Sales objectives. Manage and grow a multidisciplinary team of data scientists, analysts, and researchers, fostering a culture of creativity, innovation, and accountability. Build and deploy machine learning models for persona development, segmentation, and behavioral prediction. Activate audience insights across departments, partnering with business unit Marketing, Product, and Ad Sales teams to drive personalization, targeting, and performance measurement. Oversee the integration of diverse data sources—including first-party, third-party, and behavioral data—to create a unified audience view. Translate complex analytical and cultural insights into clear narratives and actionable business recommendations for senior leadership. Identify enterprise-level whitespace opportunities and design research projects that inform content ideation, competitive strategy, and creative direction. Qualifications 10–15+ years of experience in data science or audience analytics, with some consumer research experience, including at least 3 years in a senior leadership role. Proven experience applying advanced analytics and machine learning models to segment audiences and build predictive frameworks. Strong understanding of both B2C Marketing and Ad Sales environments, with the ability to influence across business units. Exceptional storytelling and communication skills; able to synthesize data and cultural signals into compelling strategic narratives. Experience leading cross-functional teams and large-scale insight initiatives. Proficiency with tools such as Python, R, SQL, and cloud platforms like AWS or BigQuery. Bachelor’s degree required; Master’s preferred in a relevant field (e.g., Data Science, Marketing Analytics). In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in New York City. The reasonable estimate for New York City is $260,000 to $350,000. If the role is open to candidates outside New York City, the salary range would be aligned to that specific location. A final starting salary will be based on permissible, non-discriminatory factors such as skills, experience, training, certifications, and education. Hearst provides a competitive benefits package, including medical, dental, vision, disability, and life insurance, 401(k), paid holidays and paid time off, employee assistance programs, and more. About Us Hearst is one of the nation’s largest global, diversified information, services and media companies. Hearst has been innovating for more than a century, leading with purpose, integrity and a culture of care, with a mission to inform audiences and improve lives. The company’s portfolio includes a wide range of assets across media, digital services, and more. Equal Employment Opportunity Hearst is an Equal Employment Opportunity employer. We do not discriminate in hiring on the basis of race, color, national origin, religion, creed, sex or gender, gender identity, gender expression, sexual orientation, age, physical or mental disability, military or veteran status, or any other characteristic protected by federal, state, or local law. #J-18808-Ljbffr In Summary: Vice President, Audience Analytics at Hearst — responsible for blending advanced data science with consumer insights to drive business impact across enterprise-level marketing and advertising . Reporting to the SVP of Data Product Development, this role leads and develops a high-performing, cross-functional team that combines analytics, research, and data science . En Español: Vicepresidente, Audience Analytics en Hearst responsable de mezclar la ciencia avanzada de datos con los conocimientos del consumidor para impulsar el impacto empresarial a través del marketing y publicidad a nivel corporativo. Informando al SVP de Desarrollo de Productos de Datos, este papel lidera y desarrolla un equipo interfuncional de alto rendimiento que combina análisis, investigación y ciencias de datos para desbloquear una comprensión profunda del comportamiento y participación del público. Este rol está basado en Nueva York City. Responsabilidades Dirigen el desarrollo y ejecución de estrategias de audiencia impulsadas por datos que tanto tienen objetivos de Marketing y Ventas Publicitarias a nivel empresarial. Geren y crecen un equipo multidisciplinario claro de científicos de datos, analistas e investigadores, fomentando una cultura de creatividad, innovación y responsabilidad. Construir y desplegar modelos de aprendizaje automático para el desarrollo creativo, segmentación y predicción. Qualificaciones 1015+ años de experiencia en ciencia de datos o análisis de audiencia, con cierta experiencia en investigación del consumidor, incluyendo al menos 3 años en un papel de liderazgo senior. Experiencia comprobada aplicando modelos avanzados de análisis y aprendizaje automático para segmentar a las audiencias y construir marcos predictivos. Una fuerte comprensión tanto de los entornos B2C Marketing como de Ventas Publicitarias, con la capacidad de influir en todas las unidades comerciales. Habilidades excepcionales de narración y comunicación; capaz de sintetizar datos y señales culturales en narrativas estratégicas convincentes. La experiencia liderando equipos interfuncionales e iniciativas de conocimiento a gran escala. Proficiencia con herramientas tales como Python, R, SQL y plataformas cloud como AWS o BigQuery. Se requiere una licenciatura; se prefieren maestrías en un campo relevante (por ejemplo, The Science, Salary Marketing). De acuerdo con Hearst, es necesario incluir una estimación razonable de este rango de capacitación que comienza fuera de la ciudad de Nueva York, si el nivel de formación está abierto y no discriminatorio. Hearst ofrece un paquete de beneficios competitivos, incluidos médicos, dentales, visión, discapacidad y seguro de vida, 401 (k), vacaciones pagadas y tiempo libre remunerado, programas de asistencia a los empleados, etc. About Us Hearst es una de las compañías globales más grandes del país con información, servicios y medios diversificados. Hearst ha estado innovando durante más de un siglo, liderando con propósito, integridad y cultura de cuidado, con la misión de informar al público y mejorar sus vidas.