Confidential is hiring: Vice President of Brand Communication in New York
Confidential, New York, NY, US, 10261
Vice President of Brand Communication
About the Company
Join a leading online retailer specializing in licensed sports merchandise, innovating the way fans engage with their favorite teams.
Industry
Internet
Type
Privately Held, Private Equity-backed
Founded
2011
Employees
10,001+
Categories
- Manufacturing
- Retail
- Sporting Goods
- Sports
- Textiles
- E-Commerce & Marketplaces
- eSports
- Sports & Fitness
- Memorabilia
- E-commerce Solutions
- Athletics
- International Business
- Advertising
- Advertising Management
- Professional Services
- General Merchandise
- Agency
- Information Technology & Services
Specialties
- e-commerce
- merchandising
- internet
- wholesale
- retail
- sport
- collectibles
- betting & gaming
- mobile
- tech
- online retail
- and in-venue retail
Business Classifications
- E-Commerce
About the Role
We are seeking an innovative and dynamic Vice President of Brand Communication to craft and lead the brand narrative within the sports and gaming sectors. In this pivotal role, you will be responsible for developing and executing cutting-edge communication strategies that resonate with our target audience. You will oversee our brand's presence in earned channels, manage social media interactions, and cultivate talent partnerships to maximize impact.
The ideal candidate will possess a robust external network, a proactive approach to brand communications, and thrive in a fast-paced, entrepreneurial setting. As the VP, you will lead a high-performing team, collaborate with industry partners, and serve as a brand ambassador at key events.
Applicants should hold a Bachelor's degree in a relevant field and bring at least 15 years of senior leadership experience in brand communication, ideally within the sports or entertainment industry. We are looking for proven success in developing impactful brand strategies, along with a well-established network of influencers in the industry.
Essential skills include strong analytical abilities, exceptional writing and communication skills, and a data-driven, entrepreneurial mindset. You will work closely with both internal and external teams to ensure cohesive messaging and assess the effectiveness of communication efforts.
A collaborative, team-first mentality and flexibility to travel as needed are crucial for this role.
Hiring Manager Title
CMO
Travel Percent
Less than 10%
Functions
- Marketing