Digital and Content Marketer Job at AI Fund in San Francisco

Overview Join to apply for the Digital and Content Marketer role at AI Fund . About Baseten Baseten provides the infrastructure, tooling, and expertise needed to bring great AI products to market - fast. The Role The Digital and Content Lead will be responsible for driving integrated campaigns that engage both individual user personas and buyer personas across all digital channels. This role demands expertise in segmenting different user types, industries, and company segments. The ideal candidate will be adept at creating and executing creative content, ads, and digital experiences that resonate with our target audiences. Additionally, the Digital and Content Lead will drive community engagement, effectively combining real-life experiences with digital interactions to create a cohesive brand presence. Qualifications 4+ years of experience in digital marketing and growth, with a proven track record in B2B SaaS or AI infrastructure companies. Strong expertise in integrated campaign development, digital advertising, and content creation. Proficiency in audience segmentation and data analytics. Experience with marketing automation tools (e.g., Hubspot), CRM systems, and analytics platforms. Strong project management skills and the ability to handle multiple campaigns simultaneously. Excellent communication and collaboration skills. Bonus: Experience with AI and machine learning technologies. Knowledge of community management and engagement strategies. Creative mindset with the ability to think outside the box. What You'll Do Integrated Campaign Development Design and execute integrated campaigns that span across digital channels, including social media, email, SEO/SEM, and paid advertising. Develop creative content strategies that resonate with both individual user personas and buyer personas. Implement and manage digital ads, optimizing for conversion and engagement across segmented audiences. Audience Segmentation Identify and segment different user types, industries, and company segments for targeted campaign execution. Leverage data analytics to continuously refine and optimize segmentation strategies. Tailor messaging and content to fit the needs and interests of each segment. Community Engagement Foster community engagement through digital channels, building a strong online presence. Combine real-life experiences, such as events or webinars, with digital marketing efforts to create integrated brand experiences. Monitor and engage with community members to drive brand loyalty and advocacy. Performance Optimization Use analytics tools to track campaign performance, identify trends, and optimize campaigns for better results. Conduct A/B testing to refine content, messaging, and delivery across all digital platforms. Report on key metrics, providing insights and recommendations for continuous improvement. Benefits Competitive compensation package. This is a unique opportunity to be part of a rapidly growing startup in one of the most exciting engineering fields of our era. An inclusive and supportive work culture that fosters learning and growth. Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities. Apply now to embark on a rewarding journey in shaping the future of AI. If you are a motivated individual with a passion for machine learning and a desire to be part of a collaborative and forward-thinking team, we would love to hear from you. At Baseten, we are committed to fostering a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Industries Venture Capital and Private Equity Principals Referrals increase your chances of interviewing at AI Fund by 2x Get notified about new Digital Marketing Manager jobs in San Francisco, CA . #J-18808-Ljbffr In Summary: The Digital and Content Lead will be responsible for driving integrated campaigns that engage both individual user personas and buyer personas across all digital channels . This role demands expertise in segmenting different user types, industries, and company segments . The ideal candidate will be adept at creating and executing creative content, ads, and digital experiences that resonate with our target audiences . En Español: Resumen Únete a solicitar el papel de Marketer Digital y de Contenido en AI Fund. Sobre Baseten Baseten proporciona la infraestructura, herramientas y experiencia necesarias para llevar grandes productos de IA al mercado - rápidamente. El Role The Digital and Content Lead será responsable de impulsar campañas integradas que involucren tanto personas individuales como personas compradoras a través de todos los canales digitales. Este rol requiere expertos en segmentar diferentes tipos de usuarios, industrias y segmentos de empresa. El candidato ideal será hábil en crear y ejecutar contenido creativo, anuncios y experiencias digitales que resuenan con nuestra audiencia objetivo. Adicionalmente, el Digital and content Lead conducirá el compromiso comunitario, combinando efectivamente experiencias reales con interacciones digitales para crear una marca cohesiva. Qualificaciones 4+ años de experiencia en habilidades de marketing y gestión digital, con un registro en B2B Proyectos o conocimientos especializados. Pensamiento creativo con la capacidad de pensar fuera del cuadro. Lo que harás Diseño Integrado de Desarrollo de Campañas y ejecutar campañas integradas que abarcan canales digitales, incluidas las redes sociales, correo electrónico, SEO / SEM y publicidad pagada. Desarrollar estrategias de contenido creativo que resuenan tanto con personalidades individuales como personas compradoras. Implementar y gestionar anuncios digitales para optimizar la conversión y el compromiso a través de audiencias segmentadas. Segmentación Audiencia Identificar y segmentar diferentes tipos de usuarios, industrias y segmentos de empresa para ejecución de campaña dirigida. Aprovechar los análisis de datos para refinar y optimizar continuamente las estratégias de segmentación. Adaptar mensajería y contenidos para satisfacer las necesidades e intereses de cada segmento. Community Engagement fomenta pruebas comunitarias a través del canal digital, construyendo una fuerte presencia en línea. Combinar experiencias reales, tales como eventos o webinars, con esfuerzos de comunicación digital para crear resultados competitivos y mejorar la calidad de marketing. Utilizando herramientas de mercadotecnia para identificar y mejorar mejor desempeño de los miembros de un paquete de productos y servicios comerciales. Esta es una oportunidad única para formar parte de una startup que crece rápidamente en uno de los campos de ingeniería más emocionantes de nuestra época. Una cultura laboral inclusiva y solidaria que fomenta el aprendizaje y el crecimiento. Exposición a una variedad de startups ML, ofreciendo oportunidades inigualables para aprender y establecer contactos. Aplique ahora para embarcarse en un viaje gratificante para dar forma al futuro de la IA. Si usted es una persona motivada con pasión por el aprendizado automático y desea ser parte de un equipo colaborativo y visionario, nos encantaría escucharlo. En Baseten, estamos comprometidos a fomentar un lugar de trabajo diverso e inclusivo. Proporcionamos igualdad de oportunidades de empleo a todos los empleados y solicitantes sin importar raza, color, religión, género, orientación sexual, identidad o expresión, origen nacional, edad, información genética, discapacidad o nivel de gerente de negocios. Entrevistas de alto nivel de las industrias privadas de Ventas Digitales y Servicios Públicos y Marketing de Capitales de San Francisco.