SBH Fashion is hiring: Executive Creative Director in New York

Job Title Senior Vice President of Talent Acquisition and Recruitment at SBH Fashion Overview We are seeking a visionary and executional Executive Creative Director to lead and elevate the visual and verbal identity of our clinically tested, dermatologist-approved skincare brand. This role is responsible for crafting and executing a unified brand strategy that reflects both our scientific credibility and emotional connection to consumers. Brand & Creative Direction Evolve our visual identity and tone with clarity and purpose—protect what's working, push where we need to stretch Define the creative vision for the brand across packaging, campaigns, content, and community Make clinical storytelling feel clear, fresh, and deeply human—without watering down the science Build systems that support creativity at scale without losing our edge, joy, or identity Creative & Strategic Leadership Serve as the creative north star across the executive team, helping drive decisions that connect brand expression to business strategy Partner with Product, Marketing, Clinical, and Education Teams to develop launch and content strategies grounded in truth and emotional resonance Identify and act on opportunities to elevate, innovate, or reimagine how we show up—across every format, from retail shelves to social feeds Bring a global lens to creative development, ensuring consistency with room for cultural nuance Team Building & Creative Management Lead and grow a multi-disciplinary team of designers, art directors, writers, and producers Set a high bar for craft and concept—while nurturing a culture of experimentation, kindness, and thoughtful feedback Ensure the team has the structure and tools to move quickly without sacrificing clarity or quality Manage external agencies and partners as needed, with a strong POV on what should be built in-house Content, Campaigns & Storytelling Oversee concept and execution of brand campaigns, social series, product launches, and community moments Guide the creative behind influencer collaborations, ambassador-led content, and earned moments Push storytelling beyond product—introduce new visual languages, new content formats, and new emotional entry points Keep the brand fun, fresh, and always evolving—while never letting go of substance or strategy Retail & Channel Expression Own brand and creative work for retail partners —ensuring consistency across shelf, site, and shopper Design for context: build storytelling and visual assets that make sense across DTC, paid, organic, influencer, and in-store Help the brand flex into new categories and markets while staying true to its identity Qualifications & Skills 10+ years in creative and brand leadership—ideally in beauty, skincare, wellness, or lifestyle Extensive experience building brands that are both emotionally resonant and strategically rigorous A sharp eye for design, a refined voice, and a strong sense of what makes a brand distinct Proven success in omnichannel environments (DTC + retail), with the ability to lead brand and performance creative Expertise in managing, mentoring, and inspiring high-performing creative teams Comfort working in a fast-moving, high-accountability environment with big ambitions and zero ego An instinct for the unexpected—and a clear ability to lead with both confidence and care Compensation Salary around 200,000-250,000 based on experience Seniority level Executive Employment type Full-time Job function Design, Art/Creative, and Information Technology Industries Staffing and Recruiting #J-18808-Ljbffr