Creative Director, Growth Job at Hinge Health in San Francisco

Overview Join to apply for the Creative Director, Growth role at Hinge Health We’re looking for a Creative Director, Growth to play a key role on our agile, cross-functional team. You’ll partner closely with Growth Marketing, Product, Client Success, Data Science, and User Research to craft compelling designs across the entire B2C journey. Your work will span high-level campaign concepts to hands-on execution across a wide range of channels—digital advertising, landing pages, email, social, marketing collateral, direct mail, video, and out-of-home. The goal: increase member awareness, build a world-class brand, and elevate the user experience. We’re looking for someone with deep B2C expertise, strong digital and offline design/messaging skills, a refined aesthetic sensibility, and the ability to thrive in ambiguity. You’re both a player and a coach—able to think strategically and see the big picture, while also providing creative direction and rolling up your sleeves to execute across diverse channels and touch points. What You'll Accomplish Elevate and unify the Hinge Health brand across all B2C channels—through design, messaging, experimentation, and insights—positioning us as a top-tier brand and market leader. Drive concepting and creative innovation across new and existing channels, solving user problems and demonstrating product value through thoughtful design systems. Collaborate with Growth Marketing, Product, Client Success, User Research, and Data Science teams to integrate customer feedback, validate hypotheses, and refine creative decisions informed by data, insights and learnings. Define the look, tone, and feel for all marketing touchpoints in the member journey—from awareness through acquisition and conversion—guiding the team from early mocks through specs and implementation. Lead, mentor, and grow a high-performing team by building processes that empower designers and writers to problem-solve, execute efficiently, and deliver high-quality creative. Essential Job Duties & Responsibilities A portfolio that demonstrates excellence in brand expression and integrated campaign development across omni-channel marketing touchpoints, spanning digitala and physical experiences. Proven ability to leverage insights, data, experimentation to inform creative solutions and measure performance. A design process that balances exploration, template creation, optimization, and implementation—producing work that expresses the brand while keeping user experience and empathy at the center. Exceptional attention to detail across all aspects of design, typography, color, imagery, iconography, and layout within design systems, including video editing/motion design. Strong collaboration and communication skills, with the ability to translate stakeholder feedback into optimized design, messaging, and marketing assets. Hybrid Work Model This is a hybrid role based in the San Francisco office, requiring in-person attendance three days per week for a full 8-hour business day. On remote days, employees are expected to work during core business hours with flexibility. The office is part of a dog-friendly workplace program, and while travel is not regularly required, occasional off-site/on-site events may occur. Physical demands are minimal and primarily involve standard office activities such as sitting, typing, and video conferencing. Basic Qualifications 6+ years of experience in a creative leadership role. 2+ years in tech or start-up environments. 4+ years of experience managing and mentoring creative teams. Experience leading agile design sprints, effectively prioritizing workflows, and leveraging collaboration tools like Google Suite, Asana, and Slack. Mastery of digital design tools such as Figma and Adobe CC, plus experience directing data visualization, interactive content, video, and motion design. Excellent and effective verbal and written communication skills. Demonstrated knowledge of leveraging AI-powered creative tools and automation platforms to streamline workflows, enhance content production efficiency, and support high-quality output. Preferred Qualifications Bachelor’s degree in Marketing, Design, or a related field. Experience in a fast-paced, agile environment. Proficiency in data analysis and reporting. Ability to manage projects/processes independently with limited supervision. PHR or SHRM certification. This position offers an annual salary, along with equity and benefits. Please note that the salary range is a guideline, and the individual total compensation will vary based on factors, including qualifications, skill level, competencies, and work location. The annual salary range for this position is $200,000-$300,000. About Hinge Health Hinge Health leverages software, including AI, to largely automate care for joint and muscle health, delivering an outstanding member experience, improved member outcomes, and cost reductions for its clients. The company has designed its platform to address a broad spectrum of MSK care—from acute injury, to chronic pain, to post-surgical rehabilitation—and the platform can help to ease members’ pain, improve their function, and reduce their need for surgeries, all while driving health equity by allowing members to engage in their exercise therapy sessions from anywhere. The company is headquartered in San Francisco, California. Culture and Engagement Hinge Health is an equal opportunity employer and prohibits discrimination and harassment of any kind. We make employment decisions without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability status, pregnancy, or any other basis protected by federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. We provide reasonable accommodations for candidates with disabilities. If you feel you need assistance or an accommodation due to a disability, let us know by reaching out to your recruiter. #J-18808-Ljbffr In Summary: Hinge Health is looking for a Creative Director, Growth to play a key role on our agile, cross-functional team . We're looking for someone with deep B2C expertise, strong digital and offline design/messaging skills . The goal: increase member awareness, build a world-class brand, and elevate the user experience . En Español: En Hinge Health buscamos un Director Creativo, crecimiento para desempeñar un papel clave en nuestro equipo ágil y multifuncional. Se asociará estrechamente con el Marketing de Crecimiento, Producto, Éxito del Cliente, Ciencia de Datos e Investigación del Usuario para elaborar diseños atractivos a lo largo de todo el viaje B2C. Su trabajo abarcará conceptos de campaña de alto nivel hasta la ejecución práctica a través de una amplia gama de canales: publicidad digital, páginas de destino, correo electrónico, garantía social, marketing colateral, correo directo, video y fuera de casa. El objetivo es aumentar la concienciación de los miembros, construir una marca de clase mundial y elevar la experiencia del usuario. Buscamos a alguien con profunda experiencia en B2 C, sólidas habilidades de diseño digital y offline / mensajería creativa, una rafinada sensibilidad al producto y la capacidad de ejecutar productos innovadores y desarrollarse estratégicamente a través del sistema de gestión de las marcas. Colaborar con los equipos de Marketing, Producto, Éxito del Cliente, Investigación de Usuarios y Ciencia de Datos para integrar la retroalimentación del cliente, validar hipótesis y refinar decisiones creativas basadas en datos, conocimientos y aprendizajes. Definir el aspecto, tono y sensación de todos los puntos de contacto de marketing en el viaje de los miembros desde la conciencia a través de la adquisición y conversión guiando al equipo desde las primeras simulaciones hasta las especificaciones e implementaciones. Liderazgo, mentoría y crecimiento de un equipo de alto rendimiento mediante la construcción de procesos que capaciten a diseñadores y escritores para resolver problemas, ejecutar eficientemente y ofrecer una calidad creativa alta. Duties esenciales de trabajo & Responsibilidad Una cartera que demuestra la excelencia en la expresión de marca y la campaña integrada a través del desarrollo omnicanal, el marketing digital espontáneo y la edición física. Prensado capacidad para aprovecharse de la información, el proceso de producción de datos y el diseño de imágenes y la creación de mensajerías personalizadas dentro de los sistemas de comunicación. Este es un rol híbrido basado en la oficina de San Francisco, que requiere asistencia personal tres días a la semana para una jornada laboral completa de 8 horas. En los días remotos, se espera que los empleados trabajen durante las horas de trabajo básicas con flexibilidad. La oficina forma parte de un programa de lugar de trabajo amigable para perros, y aunque no se requieren viajes regularmente, ocasionalmente pueden ocurrir eventos fuera del sitio / en el sitio. Las demandas físicas son mínimas e involucran principalmente actividades estándar de oficina como sentarse, escribir y conferencias de video. Qualificaciones básicas 6+ años de experiencia en un papel de liderazgo creativo. 2+ años en entornos tecnológicos o start-up. 4 + años de experiencia administrando y guiando equipos creativos. Experiencia en sprints de diseño ágil, priorizar flujos de trabajo eficientemente y aprovechar herramientas de colaboración creativas rápidas. Herramientas de desarrollo de datos digitales y maestría, tales como análisis de contenidos escritos e inteligencia artificial, capacitación gráfica y tecnología avanzada, conocimientos sobre la creación de contenido, así como excelentes tecnologías de comunicación, alta calidad de imagen y gestión automática en el campo de la producción de información. Capacidad para gestionar proyectos/procesos de forma independiente con supervisión limitada. PHR o certificación SHRM. Esta posición ofrece un salario anual, junto con equidad y beneficios. Tenga en cuenta que el rango salariales es una guía, y la compensación total individual variará según factores, incluidas las calificaciones, nivel de habilidad, competencias y ubicación laboral. El rango salarial anual para este puesto es de $200,000-$300,000. Sobre Hinge Health Hinge health aprovecha software, incluyendo AI, para automatizar en gran medida los cuidados por la salud articular y muscular, brindando una experiencia excepcional como miembro, mejores resultados y reducciones de costos a sus clientes. También consideramos a los solicitantes calificados independientemente de sus antecedentes criminales, en consonancia con las exigencias legales. Proporcionamos adaptaciones razonables para candidatos con discapacidades. Si usted siente que necesita asistencia o alojamiento debido a una discapacidad, háganoslo saber comunicándose con su reclutador. #J-18808-Ljbffr