Skyscanner
Skyscanner is hiring: Senior Social Media & Influencer Marketing Manager, AMER i
Skyscanner, Miami, FL, US, 33222
Senior Social Media & Influencer Marketing Manager, AMER Join to apply for the Senior Social Media & Influencer Marketing Manager, AMER role at Skyscanner.
About Skyscanner Hybrid
Everyone loves travelling, but planning is not without its challenges. That's why we've spent 20 years building tools that turn travel-planning chaos into a breeze. Today, around 100 million travellers count on us every month to skip the whole “47 browser tabs open” phase and find flights, cars, and hotels quickly and easily.
Joining Skyscanner means becoming part of a global brand that's striving to become the planet's go-to travel hack accessible for all. Our vision? To be the world's number one travel ally. (Ambitious? Yes, but, hey, that's what got us here.)
Now, we’re on the lookout for a Senior Social Media & Influencer Marketing Manager to help us bring that vision to even more travellers.
About The Role As Senior Social Media & Influencer Marketing Manager, you will lead Skyscanner’s Social & Community strategy across the AMER region, driving impact through owned channels, influencer partnerships, user-generated content, and trend-led campaigns. You’ll collaborate closely with global teams to share insights, align activities with business goals, and capitalise on market opportunities. This role combines strategic leadership with hands-on delivery, overseeing budgets, external partnerships, and performance reporting to strengthen Skyscanner’s brand and community presence.
What You'll Be Doing Lead the delivery of Skyscanner’s Social & Community (S&C) strategy and roadmap in AMER, across owned social media channels, influencer partnerships, boosting activities, UGC collection, social listening and reporting.
Share regional insights with global S&C team to inform Skyscanner’s Global S&C strategy, roadmap & goals.
Monitor regional S&C metrics and progress against KPIs; responsible for timely reporting and sharing local market insights to inform analysis.
Ensure social activities in AMER align with key messages, strategy and market opportunities and deliver against targets.
Manage and grow relationships with external partners (freelancers and agencies) to deliver S&C activities in key AMER markets.
Ensure contracts and invoices are correct and submitted on time; manage regional budgets aligned to business needs and channel impact.
Manage, optimise and expand Skyscanner’s advocate (influencer) programme across AMER markets, aligning with Skyscanner's values and working closely with the Global lead.
Collaborate with external partners to highlight relevant social trends and develop activities quickly to capitalise on these trends within our strategy and brand guidelines.
Work closely with the AMER GeoGrowth lead to identify growth opportunities in markets where S&C activities can drive impact.
Collaborate with other AMER marketing channel leads to identify opportunities to drive greater impact at a market and regional level.
Represent S&C's impact in the AMER region with stakeholders across the business, aligned to business and market opportunities.
Champion our brand values and identify unique ways to share them with the world.
About You Proven track record of developing and executing Social & Community strategies that drive business impact and build brand awareness at a regional level.
Passion for all things Social; you know the latest trends and follow industry innovations.
Experience working with freelancers/agencies/third parties to deliver impact, value and efficiencies across multiple markets.
Experience working with multiple AMER markets (US, Brazil, Mexico (LATAM) and Canada in particular) is desirable.
Experience of social analytics and reporting.
Ideally experience in influencer marketing with a proven track record building and scaling influencer programmes to drive incremental growth.
Excellent stakeholder management and relationship-building skills, both internally and externally.
Strong project management and prioritisation skills with experience of managing multiple projects/deadlines; flexible and able to adapt to changing priorities.
Passion for travel and technology.
Fluent spoken and written English is a must; Spanish or Portuguese language skills are advantageous.
What It's Like Here We are the real deal — no corporate gloss, no empty promises. Just a team of genuinely curious, caring humans, building things that help travellers explore the world a little easier.
Skyscanner is made up of brilliant humans from every corner of the world. We believe travel makes the world better - and that the same is true of our diverse teams. We're proud to be an equal opportunities employer and are committed to building an inclusive workplace where everyone can thrive and products that are accessible to all.
Sound like your kind of adventure? Apply now and help us shape the future of travel.
We're committed to ensuring our application and recruitment processes are inclusive and accessible to everyone. If you require any reasonable adjustments or accommodations for interviews, please let us know. If you'd like more information on policies (such as hybrid working or parental leave policies), our recruitment team can provide more information on these.
Location: Miami, FL
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